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How to Use Twitter for Business:14 very useful tricks that you must know!

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Do you know what Twitter marketing means? Do you want to make your brand a little more popular? Are your products being talked about everywhere? Become an influencer and meet your customers in the future. Provide fast customer service? Improve your public relations with customers? With Twitter marketing, you can achieve all of the above goals.

Whatever your goal is, you can achieve it with the help of Twitter. If you are new to Twitter, this article will help you choose the right strategy for your goals.

How to take a marketing strategy on Twitter?

The basis of all success is adopting a proper strategy, and the difference between successful brands on Twitter and failed brands is this. Without a plan, you’re just wasting time and money tweeting, getting nowhere near your goals, and you’ll have no achievement when it’s time to review your performance. This causes you to be unable to increase your team’s size and budget because you have practically not achieved success.

So, no matter how much we say about the importance of strategy, it is still not enough. To promote your business through Twitter, you should follow the following:

Research your competitors.

Collecting information about the strengths and weaknesses of competitors in marketing based on social networks is vital. With this, you can adopt a suitable strategy and surpass your competitors.

Determine your target audience.

On Twitter, you cannot attract the opinion of all audiences. Since your brand cannot meet all the needs of people, determine which segment of society you are targeting and then create a suitable strategy to serve that segment. This will increase profitability and customer loyalty.
Delete all Twitter accounts and manage only one account.

Depending on your company’s size or goals, you may use one or more accounts. If several people in the organization manage several different Twitter accounts, it is better to consolidate them and use only one account for your business.

You ask why Because you get more success with this. For example, the Vancouver Canucks hockey team deleted all their lipstick accounts and used only one official account, and with this, they were able to increase their Twitter followers by 8%.

Team up with team members to have a unified strategy.

Team members working in large and growing organizations may ignore each other and not communicate much. Still, having a united team and communicating with other team members is better. This alliance will allow you to get good information about your work process and finally find an integrated strategy for marketing on Twitter.
Keep the nature of Twitter unique.

Although posting the same content on multiple social networks is easy, we do not recommend this method. Each network has its characteristics and users, so using the same strategy on all networks can be costly. Therefore, in each network, adopt the appropriate strategy for that network.
Ten practical tips for business growth through Twitter marketing

1- Use Twitter features and tools.

You can tweet or reply to direct messages using the Twitter website and software, but you need to use the right tools to manage Twitter marketing better.

Here are some examples of these tools to make your work go better and faster:

Now it’s time to create a global profile for your account.

2- Create a good profile for Twitter.

Creating a good profile can influence the audience’s trust and mindset of your brand, and customers can feel free to contact you and ask their questions. Follow the steps below to create a good profile.

3- Listen and learn

If your strategy on Twitter is to create content for your followers, you probably don’t need to listen to people’s opinions.

Ryan Holmes says, “By listening to the community’s opinions, valuable information about the business is obtained; For example, knowing your competitors, getting feedback on how people perceive your brand, and gathering information to design marketing campaigns.”

You need to know what Twitter users think about your brand. Do they mention your brand in conversation or not? What are their favorite subjects? What topics do they react to? Who are they in touch with? When listening to and checking people’s opinions, you should pay attention to these things.

Things to pay attention to:

One of the important results of listening to the community is finding influencers and experts. 40% of Twitter users say that they buy a product after being promoted by influencers, and 49% use products recommended by influencers.

You can listen to people’s opinions through the following channels:

4- Produce good content.

Although you can only use 280 characters per tweet, you should try to write about your brand in the best possible way so that it is both easy to read and motivates your audience.

The basic principles of content creation are as follows:

5- Use multiple media for more feedback.

The use of different media in social networks has a significant effect. A study found that 82% of Twitter users are interested in video and would like to see more videos from artists, others, and brands. So try to use more videos.

6- Post at the right time.

Tweets don’t last long. The research found that the life of each tweet is 24 minutes and 75% of users see the shared tweet in less than three hours. You should post at the right time to get good feedback.

Tweet regularly: We recommend tweeting at least once a day. You can even tweet a few times a day and measure the reaction of your followers and finally get a general summary about the number of tweets.
Post at specific times: Research has shown that the best times to post are 12, 5, and 6 p.m. At the beginning of your work, it is better to post at these times and choose the best time according to the experience you have gained.
Use data and statistics: By checking Twitter analytics statistics, you can choose the best time to tweet to get the most feedback from your followers.
Write a schedule: Now that you know the best time to tweet, it is better to write a schedule for tweeting.

7- Stay in touch with your audience.

Some marketers are more concerned with gathering Twitter followers than connecting with their audience. From the beginning, Twitter’s goal was to help people communicate effectively. So try to communicate with your audience every day.

Doing this lets, you listen to their opinions, criticisms, and words.

8- Monitor your business and brand.

You hear about other companies, but do you know what they’re saying about your brand on social media? Don’t just make general statements about your brand. It’s important to know what people are saying and tweeting about you.

9- Measure the results.

By measuring the marketing results through Twitter, you can evaluate your performance, learn about the content users like, and design better strategies for the future. You can evaluate the results using the following methods:

10- Evaluate your strategy with advanced tactics.

Now that you know the basics let’s explore some advanced tactics.

 

 

 

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