Keyword research is one of the principles of digital marketing and the basic conditions for driving the audience to your website. By doing keyword research, you will get to know the words that are searched by your site’s audience in search engines.
By knowing these words and using them in the text of the content, search engines will index your site links quickly, and thus, many visitors will be directed to your website. In this article, we intend to provide you with comprehensive information on how to do keyword research. So stay with us until the end of this article.
What is a keyword, and what is the importance of keyword research?
A keyword is a word searched by site visitors in search engines. This word can consist of one, two, or more words and sometimes includes a sentence. For example, consider a person who is looking to learn English.
In Google, this person may search for English language training. In this case, the phrase teaching English will be the keyword. The processes that are done to know this keyword are called keyword research.
In other words, keyword research analyzes words with the highest click rates in your business field in search engines. At the end of the keyword research, you should have achieved a set of words, phrases, and questions that are the needs of your audience in search engines. These words will determine the direction of your site’s content in the future.
Types of keywords
Keywords are divided into two general groups; Short keywords and long keywords. A short keyword consists of one word, but a long keyword can also be a phrase or sentence. Short keywords will include many results in search engines, but long keywords will have fewer and more accurate results.
How to choose keywords
You must first select a set of keywords based on the principles described in this section and then select the best options using keyword research tools. To choose a set of keywords, consider the following;
1. Choosing a keyword related to business
Choosing a keyword related to business is one of the most important points in keyword research. Irrelevant keywords may drive people to your site, but they won’t keep them there. Therefore, the efficiency rate of your site will decrease.
2. Partial review of keywords
Keywords should not be written in general terms. Every content on your site should address a specific business topic and include a specific keyword.
3. Checking the difficulty of keywords
This section is related to the difficulty of keywords in becoming an effective lever in directing audiences from search engines to your site. It would help if you always chose words with a low difficulty level.
4. Check the trend of keywords
Some words are periodically searched by the audience in search engines. These words are called trends and should be used in the right time frame.
5. Check the CTR of keywords
Click-through rate or CTR is the rate of audience clicks on your keywords in search engines. If the click rate of a word is high, that word should also be used in future content. You can use the free Google Search Console tool to know the click rate of your keywords.
Keyword research tools
In this section, we will introduce you to the tools developed for keyword research. These tools include;
1. Keyword research tool: Google Keyword Planner
Google Keyword Planner is a free tool developed by Google. You can enter your desired keywords in this tool and get information about the click rate, display rate, and other information in search engines.
2. Keyword research tool: Google Trends
Google Trends software is another keyword research tool. Using this tool, you can see trending keywords in specific time frames related to your business.
3. Keyword research tool: Keyword Everywhere
The Keyword Everywhere tool is a Chrome browser extension. Using this tool, you can compare the click rates of related keywords in addition to seeing them.
4. Keyword research tool: Google search engine
Google search engine can be used as a tool in keyword research. It is enough to enter a part of the keyword you want in this search engine so that the most used similar words in this field will be displayed to you.
5. Keyword research tool: Answer The Public
How Answer The Public Works is similar to Google Keyword Planner. You can enter your suggested keywords in this tool to see their trends. Also, the Answer The Public tool will show keywords similar to the ones you entered that have a high click-through rate.
Steps to do keyword research
To conduct keyword research using the tools designed for this purpose, follow the following steps in order:
1. Obtain complete information about the business: In the first step, you must obtain comprehensive information about your business and examine this business in detail.
2. Creating a list of keywords: After a detailed business analysis, it is time to create a list of relevant keywords. You should write this list based on your business reviews and your audience’s needs.
3. Analyzing keywords using relevant tools: After writing the list of keywords, you must analyze them in the tools we introduced in the previous section. These tools will tell you which words are more appropriate to use in the text of the site’s content.
4. Content production: In the last stage of keyword research, you should use the words you have obtained in the previous stages of content production. Of course, in the content production process, the principles of SEO must also be observed, and for this reason, if you do not have enough information, you can request content production order sites to do this for you.
Final word
In this article, we explained how to do keyword research. Using the methods described in this article, you can find the most used keywords in the field related to your business and use them in your site’s content.