What is content production?
Selling Content under the title of ordering packaged Content or ordering content production in the form of a package or some sites that produce Content and sell Content with different titles, for example, collecting SEO content in the form of a box and such, is the problem of the content production industry these days. Is. Creating website content, providing Content in the form of bronze, silver, and gold packages and such offers that are determined by the index of the Content per week or month, and in the best case, the promise of providing unique and unique Content is provided.
If the production of valuable Content has indicators and characteristics that occur during a specific process and is entirely contingent according to the business conditions and environmental changes and without the involvement and non-interference of the business itself and the employees and managers practically, The Content has no value.
Content production is a specialized work that cannot be completely outsourced, so it seems necessary to determine the correct and scientific framework to guide the creation of technical Content.
Valuable Content is formed in the shadow of a robust content strategy. So please don’t discard the plans.
But what kind of Content is valuable Content? Many indicators can be provided for the concept of content value. But there is no need to do this in the initial stages of ordering content production. With two simple but essential indicators, it is possible to determine whether the Content is valuable. Just ask yourself these two questions:
Does this Content cover one of our business goals?
Does this Content meet the needs of the audience?
But these two indicators alone are necessary and work, but they are not enough. With a simple story, I will introduce some other indicators to recognize valuable Content.
Indicators of Valuable Content
Valuable Content generally has six indicators:
- Need provider: means to cover one or more basic needs of the audience. Two primary needs of the audience are covered in Nazri Shelleh Zard—the need for survival and love and belonging. Knowing the audience’s basic needs is one of the basic principles of any business. By understanding the audience’s different needs and entering their desired world, you can design powerful personas for your target audience.
- Practical: Practical and concrete contents are more valuable to the audience than theoretical Content. Presenting the yellow shell as a green light to prepare for marriage is a practical tip.
- Change in deliverable values: Content that can bring more or new added value to the audience is more acceptable to the target audience. In addition to offering the yellow shell, familiarity is also valuable.
Approved the reference group the contents that the reference group agrees are more popular and valuable. Those born in the fifties and earlier can emphasize and confirm the correctness of the offerings of Shelleh Zard. - Persuasive behavior: The Content should be able to encourage the audience to perform a behavior. Presenting the yellow shell enables the audience to step forward for marriage. We also encourage you to remember this image to remind yourself of valuable content indicators.
- As for size: the content size is a double-edged sword. We will soon provide information about this. It’s like staying at home and not taking vows or going to the door of the neighbor’s house under any pretext!!!
Valuable Content meets the audience’s needs, is practical, has deliverable values, is approved by reference groups, encourages behavior, and is adequate.
Valuable content features
Two indicators of external content values
The above valuable content indicators point out the inner values of the Content. There are several other indicators known as extrinsic content values. Including relevant Content and ongoing Content.
Related Content
The meaning of some words is so clear that it doesn’t need to be explained, like the word related in the definition of content marketing.
Regarding this word, two parts of directly and indirectly related Content are significant. The ranges we produce should either directly or indirectly return to the nature of our business. Usually, the contents that now refer to our company or our products are contents of features and properties. For example, for a food product, the Content about the properties and benefits of the product itself is relevant and direct.
Do not produce and publish any content to attract the audience. It might work in the short term, but it will seriously damage your site’s SEO in the long run. Present Content attractively related to your business.
Producing applicable Content
The word continuous means content that is a constant flow and process.
Therefore, the two words’ flow and trend are significant with the continuous word.
Content flow happens in the customer lifecycle. That is, from the time the customer does not exist. You are trying to inform and attract his attention until the first purchase is made and subsequent purchases occur, and the customer trusts you, becomes loyal, and becomes a strategic partner of your business; For this life cycle, you must prepare Content suitable for each section.
The term trend means that the Content should become permanent by connecting events or events at different times. This means that we should always produce valuable Content for the chapters of our content topics, known as content containers. You can see a clear example of this definition in the Red Hat series, how it has created a serial trend by creating different events, such as the arrival of other dolls.
The interesting point in distributing and publishing Content is the attention of search engines to the trend and flow of your Content, which they value. When a search engine cares about this, isn’t it essential for your audience?!
Content production
Creating Content is a challenging and complex task. Creating or producing Content is one of the most difficult parts of content marketing. Considering the specialization of Content for various businesses and the presence of multi-dimensional specialized Content, determining the correct and scientific framework to guide the creation of technical Content seems necessary.
Unfortunately, some of our colleagues have created the wrong definition of content production in the content industry by bundling the Content. By designing packages such as gold and silver packages and determining the production of a certain amount of Content per week or month, they value the production of Content similarly. We will soon provide you with an article about the contents of the package.
You can see the wrongness of packaged Content in at least six essential steps of content creation.
Six essential steps to Create Content
- Knowledge of content containers or the mental model of business content
- Understanding business concepts and determining the purpose of each idea in the form of a customer life cycle
- Focusing on each statement and expanding it
- Designing the main message (based on strategy-oriented or content-oriented) and persuasive discussion
- Preparation of Content in different formats for each concept
- Management of Content produced in the form of a Big Bang content matrix
Identifying the needs, wants, and opinions of the business’s target audience (what does my audience want to know about?)
* Knowing the target audience’s basic needs is one skill that all businesses must research and study.
Get ideas from employees, vendors, and the board of directors of the relevant business by designing interviews.
* This is done to make an impact before content production and generate ideas and titles. This is exactly where the packaged Content becomes utterly ineffective because there is no mention of the views and opinions of the business owners.
- Get ideas from suppliers.
- Get ideas for sellers
* This section has been re-stated due to the importance of sellers and the need to coordinate marketing strategies with sales strategies. We need to see where the sellers can help us and where we can accompany them. Salespeople are the tip of the arrow and the front line facing customers. They have many customer experience stories and are a rich source for content creation.
Identifying the values in products and services and providing innovation in them
Identifying complementary industries and presenting the values of complementary industries
Preparation of content big bang matrix
User Generated Content
Understanding business concepts and determining the purpose of each idea in the form of a customer life cycle
Preparing a list of current concepts and topics in business
Conduct preliminary research around each concept
Preparing a basic mental map (a multi-dimensional look at every idea)
Interview with the employer
Completing the content production questionnaire
Completing the initial mental map
Identifying customer touch points in the customer life cycle
Focusing on each picture and expanding it
The concepts extracted in the previous sections are expanded. These concepts are developed in the Big Bang Table of Content format and based on various content formats, customer life cycles, and sales funnel.
Designing the main message (based on strategy-oriented or content-oriented)
Preparing a bank or a pool of effective messages to produce quality content
This part is the golden point of your business, Content is produced and published, but this is just the beginning of the work. We have a sub-system or sub-process for the published Content that turns specific ranges into a compelling message in the audience’s mind. A clear and precise message.
Airplane speed at the price of a car anytime you want.
For this, the innovation process, the blue ocean strategy, and the customers’ strategy canvas design are proposed. This can be a super service.
There are different formats for content production, each of which requires its unique expertise and conditions, such as text content, videos, podcasts, infographics, story writing, images, the importance of product photos on the website, the impact of tape on the Content of the site, etc…
Seventy-eight types of Content are currently identified, each with its use and place of consumption. Knowing these contents and using them correctly in the content creation process is essential.
- Content production
- Management of produced Content
- Identify suppliers
- Perform initial assessment of suppliers
- Selection of suppliers
- Submit an order
- Order delivery
- Evaluation of valuable and effective Content
- Conduct re-evaluation of suppliers
- Making possible corrections
- Obtaining content approval (from the employer)
- Publishing content
- Designing a system for self-content marketing
- Social media engagement
- Email marketing
- Full coordination with the public relations department
- Perform effectiveness evaluation
Conclusion
The above steps are necessary as a system to manage your Content. From the inputs of the content creation process to its processing and output, which include published content and content effectiveness reports.
The harder it is to create Content in your field of work, the better for you! Because you will have fewer competitors. Public Content is readily available on the Internet, and there are many sources to get it. The way to make a difference on the Internet is to provide specialized and valuable Content.