How many backlinks should the site have? Sites need to reach the first pages and results of Google in order to attract more audience with more visibility. For this issue, SEO and site optimization experts suggest that one of the most effective strategies is placing backlinks on the site.
External linking and backlinking to optimize the site cause Google’s algorithms to consider the linked site as highly valid. But after years of people using this privilege, Google and its bots have become very sensitive to this category to prevent abuses that may happen.
So, backlinking is currently walking on a tightrope, and you may fall if you don’t know the solutions. In this article, we are going to describe the best ways to use backlinks.
How many backlinks should a website have?
Websites need permanent or long-term backlinks to appear credible in the eyes of Google’s algorithms. According to expert reviews, 40 to 50 backlinks for a website are the best and most reasonable number of backlinks you can have for your home page.
Of course, only backlinks and internal linking cannot be enough to increase your credibility and rise in Google ranking. You need to make almost double the number of external, internal, and hyperlinks and connect your entire site like a nested chain. Experts consider a reasonable number of internal links to be around 0 to 100. The closer your link count is to the maximum, the more valid your site is for crawler algorithms.
How to determine how many backlinks our website needs?
Websites, although each has a separate nature and a different field of activity. But in the world of the Internet, where millions of pages are lined up for every article, everyone is seen with one eye. In simpler words, it doesn’t matter what field you work in. You are required to implement SEO and site optimization guidelines.
Regarding backlinks, which are considered an efficient strategy in the field of SEO and site optimization, the acceptable number is 40 to 50 backlinks. The same number depends on the quality of backlinks to achieve results. Basically, your site’s total number of backlinks does not determine your field of activity. Rather, it determines the quality of your backlinks.
Another factor that independently affects the number of backlinks and outgoing links of a site is the internal links of that site. In general, there is this rule in SEO that for every three internal links, one external link is placed, which can increase or decrease the number of backlinks you need.
How to calculate the number of site backlinks
The quality of backlinks depends on the two general factors of keyword level and domain authority. Even in some cases, the anchor text of your backlink can affect the overall quality of your backlink. When we talk about the quality of backlinks, naturally, we must also comment on their quantity.
The quantity of backlinks has a direct relationship with their quality. For this purpose, you can get the number of backlinks you want according to the quality of your backlinks by using suitable sites for backlinks, such as ahrefs and Smallseotools in the tools section and using the backlink checker tool.
How many backlinks should we include in a month?
You can never name a fixed number for inserting backlinks on the site because you cannot equate a content creation site where 20 unique contents are uploaded monthly with a store site where new content is uploaded every day.
Sites have different natures and conditions, that only experts and practitioners in the field of SEO can comment on these issues.
Are more backlinks better?
In general, it is wrong to assume that the more backlinks we use, the higher the credibility of our site. We should never forget that Google is looking for natural and original backlinks. When we use backlinks indiscriminately and incorrectly, we violate the average acceptable number of them and do artificial backlinks or the so-called black hat.
We have created the biggest problem for ourselves, and by committing this violation, we will be fined with negative SEO. The number of backlinks is arranged either in general on a site or an average per page, according to a general plan.
This program should be customized according to keywords, domain authority, and the number of internal site links. Thus, in response to the question, is it wrong to buy backlinks? I have to say no! But each site should receive backlinks according to its potential. It is also important to mention that we need to know where to get backlinks.
With what tool to check competitors’ backlinks?
As the king of the Internet world, Google has provided us with all the analysis and marketing tools so that we can use these tools to check our and our competitors’ sites and online businesses and conduct online business in a competitive environment. This introduction was to introduce the Google Analytics tool.
This tool can extract all the information you need about a site. Of course, other tools and sites also provide these services, such as SEMRush Rank, Similar Web, and Quantcast. In the best case, they provide you with the same Google Analytics information in a different format. So it is better to use the reliable tool of Google.
Dos and don’ts of external linking and backlinks
For this purpose, many points can be mentioned. Each of them can directly impact the result you expect from the process of SEO and optimization of your site. For professional backlinks, you should first remember that Backlinks in large numbers are not suitable at all.
Because it raises doubts about Google’s bots and algorithms; second, you should never be fooled by free backlink packages. These packages consist of broken and low-quality links that can be malware or fraud. Instead, you should enter into internet relations with sites of the same topic and get links from them to your content; But you should not do this with different and high numbers of sites.
According to the reviews of SEO experts, if you get ten links from one domain, it is much more effective and effective than when you get one link from 10 different domains. But all these topics that are mentioned depend on a quality link that can show its effectiveness.
Link quality depends on what factors?
Well, we realized that all the dos and don’ts depend on the presence of a quality link. But the main question is, what link do we call a quality link? Mostly, the most important parameter in a backlink’s quality or poor quality is the linking site. The higher the ranking of this site, the more valuable the links are. You can use Alexa ranking to find the ranking of sites.
Of course, another concept called domain authority is also involved in this parameter. When a domain attracts more traffic, its authority increases. This issue causes that when that domain points to another site with authority, Google’s algorithms give more credit to that site and take it to higher ranks.
Most SEO experts believe that backlinks from sites with .gov or .edu domains are more effective and high-quality than sites with local or .net, and .com domains. This is a confirmation of the domain authority concept.
Government domains attract more attention than consumer domains. Apart from this category, another influential factor is spam score. Do not use sites that have a high spam score because these sites are considered unreliable by Google. To find the spam score of a site, you can refer to the Moz site.
Where to start link building for a new website?
Sometimes, new websites act hastily to start the link-building process, and at the very beginning, they buy backlinks from sites with authority and higher ranks than themselves, which is not recommended.
At first, you enrich your site in terms of content and increase your ranking by using keywords and anchor texts. Then start the link-building process with the help of backlink experts. Also, the role of internal linking in SEO should not be ignored.
Internal linking can keep the audience on your site, and this will attract natural traffic. So link building should never be done hastily and arbitrarily; Rather, it is necessary to go forward step by step with specialists and experts in this field to achieve an acceptable result.
How long does it take for a link to work?
The function of the links is related to their visit; The more they are seen, the more they are used, and the more efficient they become. On average, the influence of a link takes between one week and 15 days to be felt. This effect may even happen in 3 months.
This speed happens thanks to the Penguin algorithm. This link-based algorithm is built to deal with black hat SEO and poor-quality content.
This algorithm can prevent the publication and promotion of offending sites by checking spam and matching keywords at the same time and applying predetermined fines. Another advantage of this algorithm is its central link and real-time in such a way that it can identify links in real-time and apply commands in real-time.
This algorithm is made to deal with link selling in bulk. When you get a package of free or cheap links and use them arbitrarily, Penguin is there to listen to you.
But when professionals do the external linking process, Penguin will show us its face. This algorithm’s real-timeliness helps us build external links and accelerates the growth and promotion of the site’s rank.
Final word
During this article, we pointed out that using backlinks periodically requires a written program based on communication parameters. This planning should never be taken lightly. Because using artificial backlinks is a violation from the point of view of Google’s algorithms and bots, and with simplistic and indiscriminate use of it, you will undoubtedly fall into the pit of negative SEO.