UX design trends are the categories we intend to address in this article. UX design means to accompany the user step by step in all the stages of using the website to instill a good feeling in him. Many components play a role in designing this feeling. Proper user interface design is one of these components.
What is the user interface? Some consider the user interface a subset of UX, while others consider it a complement to UX. The choice of font, color, images, typography, and such things is the responsibility of the UI designer. What is user interface design? In the UI design, the designer tries to use the best images, colors,s and font combinations according to the type of activity of the collection and the taste of the users. To get more information in this regard, we recommend you to read the UI user interface article.
The most important UX trends
So far, in the series of articles related to UI and UX design, we only discussed UX design and did not mention its different trends. But it is good to know that just like a doctor specializing in different fields, UX designers can also focus their energy and attention on only one of the sub-branches of UX.
Note that things like prototyping, testing, and research on the user and empathetic design are not UX trends. Rather, it is general and basic knowledge that every user experience designer should try to acquire. But UX design trends can differ depending on the designer’s interest and the employer’s needs.
- Experience Strategy (ExS)
- User Research (UR)
- Information Architecture (IA)
- Interaction Design (IxD)
As a UX designer, you want to get information and become a professional in all these fields. But it’s better to focus on just one or two.
Experience strategy in UX design
We have mentioned many times that in the design of user experience, the customer or the user plays a fundamental role. It is true, but the experience strategy does not consider the user’s needs. Rather, special attention will be paid to the needs of companies and businesses that provide products and services.
Those who work in this area of UX are called UX strategists. The UX strategist pays special attention to business goals and ensures that all team members, managers, and shareholders move forward according to the company’s goals.
User research in UX design
One of the most basic parts of UX design is user research. During the stages of conducting this research, there will be many interactions and encounters between you and the users. Facing users makes you understand their needs, behaviors, and things that are not acceptable to them. UX design should never be based on personal opinions or guesswork.
Information Architecture (IA)
What is the role of information architecture in UX design? To achieve an efficient UX design, it is necessary to study information architecture. Visual elements, functionality, and user interaction are based on information architecture. Without the right information architecture, even the content strategy may fail.
Because if there is no proper content architecture, navigation will be difficult and unclear for the audience. This issue can cause the user to face a huge amount of uncategorized information, which will confuse and annoy him.
Information architecture is time-consuming, and you will need sufficient knowledge and experience in this field to deal with it. Of course, many may not know the importance of information architecture, but you should know that a powerful IA guarantees a quality product. Information architecture also helps to save collection time and costs.
Interaction Design (IxD)
The Ixd process in UX design helps you automatically discover your users’ needs. It also detects problems that may exist in your current system. You may have used the wrong words in the advertising messages or not have considered the appropriate length for it. lxd is the perfect solution to solve such problems.
Ixd also plays a major role in finding and fixing more basic problems, such as ignoring a group of audiences. This problem turns potential customers into actual customers. It is a win-win game for you and your customers.
Types of user experience
User experience and UX design include different subsets. It is not possible to deal with all these parts in one person. Of course, a collection may rely on only one UX designer, but the quality and efficiency will certainly not be significant.
These different subcategories in UX design have led to the emergence of different trends for user experience design. Note that the mentioned items can help you in UI and UX design. Physical experience is one of the things that come up in user experience. Physical interaction can include the object or product available to the user and the environment in which it is located.
It is necessary to think about the physical experience for the user when upgrading the product. For example, Apple has designed a vibration reaction in touch products to simulate the feeling of pressing a button. If you are active in the production of physical products, You should pay special attention to this section.
Mental and emotional experience in UX design
The second part of user experience can be considered mental experience. Regardless of the type of product and service you provide, this experience plays an important and effective role in improving the user experience. Compared to a physical experience, you will have a more complex process to bring the user to a positive mental experience.
Imagination, way of thinking, will, and awareness will create different ways of thinking for the user. For this reason, people may have different experiences in a common path. Emotional experience is a subset of mental experience and expresses feelings such as interest, empathy, anger, excitement, shyness, sadness, etc. These feelings generally occur when the user interacts with the system.
The social experience is another part of experiences that the user may encounter in UX design. Every customer is a part of the community and has the right to share their experiences using your product with others as part of the community. For this reason, some people may have experience with your products despite not using them. This experience is called social experience, which is the basis of modern information systems.
The best example of this experience is social networks such as Facebook, Twitter, and Instagram. Virtual or simulated experience also plays an important role in UX design. This experience will eventually have a real result. This type of user experience is emerging and is expanding daily. Among its examples, we can mention the Meta project, which Mark Zuckerberg recently launched.