Knowing the different types of social media messengers, especially these seven messengers is very important for online businesses looking for a platform to communicate with their audience. These messenger social media, whose important features are mentioned below, can be a good option as messenger applications to communicate with the audience and customers of any business and store.
Email and social media are two ways to communicate
Messengers on the web are divided into several categories. Businesses and professions mostly use two main types of messengers. The first category is email messengers, one of the most important ways of messaging businesses on the Internet. The second category of social media is messaging.
With the expanding social media, they could open a place for themselves next to email for businesses. Various messenger social media could achieve this with the help of the position they had gained in marketing for businesses.
The types of social media messengers are not limited to WhatsApp and Telegram. Each messenger social media has characteristics and conditions that have made them popular worldwide. The most popular messengers in Turkey and most of our neighboring European countries are WhatsApp and Facebook Messenger in America, Canada, and Australia.
Getting to know seven popular and widely used messenger social media for businesses
In the following, we will introduce you to 7 Messenger applications with the most users or global users among all types of messenger social media.
1. WhatsApp
Among the types of messaging social media, WhatsApp is among those that do not need an explanation. This messenger has more than 1.5 billion users worldwide and is the most popular application in European and African countries. With the addition of end-to-end encryption to WhatsApp, this messenger stabilized its position among other messengers.
2. Facebook Messenger
In terms of global popularity, Facebook Messenger is only slightly behind WhatsApp. This social messaging media has more than 1 billion users worldwide. One of the important features of this messenger, which has made it more important in Internet marketing, is the ability to communicate directly and quickly on this social media with audiences, companies, and businesses related to the target according to the business marketing strategy.
Among all types of social messaging media, Facebook has a surprising and unique statistic for businesses. Between 70 and 80 percent of the messages sent in this messenger are opened by the recipients of the message. To better understand this staggering statistic, it is better to know that this number reaches 10% for messages sent by email, which is the main messenger for businesses.
Statistics show that only 5-10% of emails are opened.
3. WeChat
WeChat is the king of the Chinese market in terms of various messaging and social media. In addition to this country, this messenger has gained a good place in the global market with nearly one billion users.
WeChat is not just a messaging app. One of the useful features of this app for businesses is the ability to communicate with new people based on GPS or location.
4. Viber
Of course, it should be noted that global businesses usually use this messenger application as a second and alternative way of communication. Features such as Secret Chat are among the factors that make this application suitable as a second way of communication for brands and businesses.
Viber is the most popular messenger in Azerbaijan, Armenia, and Kazakhstan.
5. Line
The line is more popular in East Asian countries such as Japan and Taiwan. In addition to messaging, the line can be used to make free video-voice calls, form social groups, and even play games. The line has something around 200 million users from all over the world.
6. Telegram
Compared to the five applications mentioned above, Telegram is one of the new messaging media. Despite this short life, Telegram has made good progress over the years. The fast development of Telegram can be considered the countless features and facilities of this messenger application. In terms of total global users, Telegram is close to WeChat. This puts this app at number 6 on our list
7. IMO
Imo is one of the most popular messengers in the world. One of the most important issues for businesses is messenger security. If we want to make a list of 5 safe messengers on the Internet, only Line and Telegram are included in this list. It can be said that Google Messenger is currently the most secure messenger for iPhone and Android.