Captioning on Instagram is one of the most influential things you should pay particular attention to working professionally in this social network. In general, marketing on Instagram is a category that is done entirely visually.
Therefore, we can say that it is in the category of visual marketing (Visual Marketing) because it deals with photos, videos, and images throughout this space. Still, the caption is the only textual part of your post that can impact in a way. Put yourself on the audience.
When it comes to drawing an audience or follower on Instagram, the quality of your images in your posts plays a vital role. The images and photos used on your Instagram page, in essence, make the audience more familiar with your brand identity and the human and visual part of your company.
But does the most challenging part of posting on Instagram end with posting quality photos? No, hashtags and captions on Instagram are two vital supplements to your images. The captions and hashtags you use under each picture are like the sound placed on your appearance. This way expresses the concept and sentences that the image plans to say.
If you have postponed captioning on Instagram to the second step, we must say that you have missed the opportunity to make an accurate and timely effect on your audience. Also, by downplaying captioning, you have eliminated the impact of those beautiful photos that you may have spent a lot of time editing and editing.
So it is better to look at the captioning tutorial on Instagram. Learn tips about it to get the result of the actions we have made to prepare our posts and photos.
Eight golden tips for captioning on Instagram
This section teaches 8 points to use to achieve a high ability to write captions on Instagram with the best quality.
1- Prepare several drafts first.
Has it ever occurred to you that you become lonely after an argument with another person and then think of all the words that you did not remember to say at that moment and blame yourself? Either tell him I wish I had said that to him, or I would have said these words in reply to his words.
It may have happened to many of us on Instagram as well. There have been times when, instantly after our post was published and we received several likes and views, an ideal caption suddenly came to our mind, but it was too late to insert it.
So lesson number 1 is not to rush to publish our new post. We write down several captions and think a little about each one. Then we ask our associates for their opinion about them, and in this way, after a short time and thinking about each of them, we select and publish the best one as the caption for this post.
Now that we’ve asked you to take the time to think about draft captions, you may be asking yourself, “Doesn’t it matter what the timing of the posts is and how timely they are?”
The answer to this question depends on the topic of your post. “I use Instagram as a photo album of everything that happens in my life,” says Patrick Janel, a professional Instagram user. “That’s why I want to record and publish everything that happened at the very moment it happened.” That way, she likes to have everything recorded in real-time and posted on her Instagram page.
Therefore, the engagement of your posts is much more important than the time of their publication. The number of likes and comments, and the number of times your post has been shared and shared with people, show how it has done its job and what it has accomplished for you. It is a compelling reason to spend some time reviewing and choosing the ideal caption for your posts.
2. Insert the strengths at the beginning of the text.
The number of characters allowed for captioning on Instagram is 2200 characters. That way, when your post is longer than three or four lines, Instagram hides the rest and uses three dots and the word “more” at the end of your text.
It does not mean that you have to write your caption so short that it is 100% visible to the audience, and there is no need to click on more to read more.
It is to say that if you want your caption to be read. Mention the critical part at the beginning of the text. It is how you used the Calls to action rule. According to this rule, you have to put in front of the audience what is arousing the audience’s interest and leads them to read the rest of your caption.
In this way, consider hashtags, mentions, and other less critical events for the end of the caption text. For example, suppose someone wants to introduce a coffee brand. After selecting a quality and beautiful photo, he writes his caption as follows:
“Do you love coffee ?!” I’m sure you enjoy what I brought you today, tonight I want one of the most secrets. »
In this way, before the audience realizes it, they click on the more option to see what this secret about coffee is.
3- Do not miss the call to action.
As we mentioned, call to action is a term used to draw the audience or direct them in the direction we plan. In this way, you can consider the following points to realize the call to action through captioning:
Ask a question.
Encourage contacts to leave comments. For example, ask them a question in your caption. It will increase your post’s engagement rate and make your Instagram page more prosperous. For example, if you have a mason or clothing store and you have published a photo of a new set, you can write in the caption of this post:
“A unique set for the weekend reunion. Where do you want to go this week?”
Or, if you have a psychological and motivational page, you can caption the following image after you have prepared the idea for your post:
“Be yourself. Others fill other roles. “How do you see your role today?”
Redirect people to the link you made on the bio page.
If you want to increase the traffic to your blog or site, create a UTM link for the page you want your followers to enter and place it on your Instagram Bio page. Then make a picture about it and write the text in the caption to encourage people to click on this link on your bio page.
For example, if you have published a new article in your magazine or blog and want people to read it, prepare the link in UTM format and put it in bio, and in your post, you have taken an attractive photo about it. In the caption section, ask the question that has the answer in that article. If they want to answer this question, they can read the article whose link you put in the bio.
Encourage people to tag their friends under your post.
One of the most attractive and common ways to encourage people to send posts to their friends or tag them in the following commands is:
“Rainy weekend means the most beautiful weekend possible. Tag the one you want to spend your weekend with under this post!”
“Tag your friend who knows you best!”
Invite people to participate in the contest
Create a hashtag, create a campaign or launch an Instagram contest and ask your audience to story it or post the contest answer below your post or use that hashtag.
4- Limit your posts to 4 hashtags.
The hashtag on Instagram is the same as it works on Twitter and Facebook. A hashtag is a device by which all people who do not know each other but share a common motivation, thought or interest, gather under one post from an individual page.
If you line up a wide range of hashtags under each of your train posts, you will look spam to the audience following you. Limit your hashtags to 3 or 4 critical hashtags that are most relevant to the content of your post. Also, as mentioned earlier, use hashtags at the end of your caption and do not distribute them in the text.
5- Match the sound of your caption with the Instagram space.
Posts, photos, and captions published in official and business spaces such as LinkedIn, can appear very successful and robust, and many people leave comments and pay attention to them. But if the identical posts, photos, and captions with the same subject matter, literature, tone, and dialect are posted on Instagram, they may not be as prosperous as they once were on LinkedIn.
The reason for this is the atmosphere staying on the social network Instagram. People on Instagram are much more personal, witty and comfortable than a space like LinkedIn. Therefore, change your tone and literature in a way that suits the atmosphere of this network. Of course, this is easier for companies, brands, and companies whose original nature is a little more informal than other companies. For example, it is much easier for a brand that produces or imports stationery or clothing to appear on Instagram with literature and a humorous tone than a brand that analyzes stock exchanges and political news.
6- Use emojis in your caption.
It will make the visual appearance of your caption more vivid and fresh. Also, attract the audience’s attention more than raw and pure text. It will create the content you read more readable. Of course, do not overuse emojis, as it may seem a bit boring and pointless. Also, try to use emojis that match the theme of your caption.
7. Mention other social networks where you are active.
In your caption, name other social networks where you are active in a very decentralized way. For example, write in the caption text: “See other people’s comments on this topic on our Twitter.”
In this way, people will notice your extensive activity on various social networks. It is a value and credibility for your business.
8- When in doubt, write briefly.
Suppose you are confused about the topic you are publishing or do not know the purpose of your page. You want to be active on Instagram to set a goal over time and move more clearly, write short captions.
For example, if you are a company, company, or page active in the field of food and your goal and behavior are very clear and specific, under a dessert training post. You can explain the instructions and prepare that dessert well call to action.
But if you are still not clear on your path, use short phrases; For example, write: “Drink John!” Or “Sweeten your hemi period with this dessert.”
An overview of captioning codes on Instagram
Now that we are familiar with the general tips and standards of captioning on Instagram. It is better to take a brief look at the secrets and steps that help us to make captioning better and more attractive:
- Start with the essential and beautiful part of the content.
- Do not forget the CTA or call to action.
- Use the correct number of hashtags.
- Use the right tone and literature for the Instagram space
- Proper use of emojis
- Referring to other social networks in which we are active.
- Use short sentences and titles
- Include important information in the caption.
Examples of an ideal caption
Here are some examples of some of the eight steps you can take to get ideas and inspiration from your captions.
1- Start the caption with exciting sentences and phrases
«New products arrived!….»
“Do not miss our New Winter Collection.”
“This weekend, we come up with an interesting idea.”
2- CTA
“What is the most attractive part of autumn for you?” Write to us in the caption.»
“Where are you on the new year’s holiday?” Write us your plans.»
“How do you fi. l your free time?” “Tell us your ideas too.”
3- Captioning with a proper Instagram tone
“Whoever starts reading a new book this week, get up!”
“Good Saturday, are you a fugitive from Saturdays?” shame on you! “Happy and energetic employees make happy and energetic customers, so smile.”
4- Referring to other social networks in the Instagram caption
“Do not miss our life on Twitter tomorrow morning.”
“Did you see our new poll on Corona telecommuting on Twitter?” “You will be surprised to see these statistics.”
5- Brief captions
“New year, new logo.”
“We moved. Our new address is here.”
“Happy Thanksgiving. Why did you thank God today?”
6- Important information in the caption
When working out the details in your caption, make sure that reading the details appeals to the audience and does not bore them.