What is SEO, and what does it do?
SEO = Search Engine Optimization
search engine optimization is a set of activities in site design and coding, content strategy formulation, content production, and external link building to get a better position in Google search results and attract more visitors to the site.
Many factors affect the SEO of the site and determining its position in the search results, from the words used in the text and content to the incoming links from other sites, as well as the standardization of the structure and coding of the site (technical) for search engines; it affects the improvement of the SEO of our site.
All these factors are valuable and effective when they align with the larger goal of improving the user experience.
What is Search Engine Optimization? What are the duties of SEO?
In general, he is the one who is in charge of the SEO services of the website and is responsible for doing and implementing things that will improve the ranking of the site in search engines like Google.
For example, suppose you want to buy a hand football; the first thing that comes to your mind is to search the internet and find its price.
That’s why you pick up your phone and search on Google for “handheld football price,” now ten sites will be displayed on the Google page, and you enter the first site, read its price and description, and if you need to check more, You go back to the Google page and check the second and third sites.
Well, you have searched on Google, and Google introduced ten sites to you, But maybe 300 sites are active in the field of hand football; why did Google introduce these ten sites to you, and on what basis did it determine which site is the first and higher than other sites?
In general, the Search Engine Optimization level can be divided into several levels:
1) Junior SEO Expert
Someone who has just started SEO and has little technical knowledge and experience
2) Senior SEO Expert
Someone who has a deep mastery of SEO layers, including technical SEO, on-page SEO, and off-page SEO, and has sufficient and good practical experience in his resume.
SEO consists of three topics that the SEO should master all three:
Technical
Internal or Onpage
External or Off-page
Which of the topics that every internet site faces is the most important? A site is considered good and significant when it is in the search results or SERP. So, when you are in the first rank of search engines, you will have many good results, provided that we have chosen a good keyword for our text.
Many digital and online business managers like to be on the first page of Google. This is where everyone wants to optimize their sites and be in the results. At this time, the demand for search engine optimization and website optimization increases.
An SEO expert must have practical knowledge of search engine ranking factors:
Optimization in the technical fields, on-page, and off-page, and to know the common errors of this path. Know the ways to fix it.
In general, an SEO specialist is in charge of such departments:
1) Combination of methods to get the best result
2) Getting to know modern SEO and updating information
3) Understanding the most effective factor of on-site ranking
4) Knowledge of effective SEO factors
5) Launching new and appropriate tactics
6) Understanding and receiving ranking factors for sites
7) Always look for popular keywords
What to do after this?
SEO has many goals, some of which are mentioned in this article:
- It is one of the best and most effective tools for attraction.
- With organic and free absorption, it increases the sales of products.
- It has a great effect on increasing website traffic.
- It gives your site a good and high rank on the search engine results page.
- It increases your income.
The following can make you a skilled SEO:
- Familiarity with content production tips
- Continuous learning of this
- Knowledge of coding and troubleshooting
- User and competitor analysis
- Continuous activity
- Data analysis and analysis
To become a professional in this work, there are different classes and training courses, but before any course, our advice is to read usefully and get to know this profession thoroughly, because after working for a while, you may realize that your interest You don’t have enough to keep going. After all, it’s almost a busy professional, and you must repeat a certain number of daily activities.
