Reasons Why Website Doesn’t Perform Well: In this post, we’ll look at some of the most common ways websites perform poorly and explain how to prevent them. Keep up with Ded9.com.
Reasons why websites do not perform well
1. Search engines cannot find your site
Most visitors find your website through Google and other search engines. However, if a search engine finds your website, it is impossible to list it in the search results.
Search engines find websites by crawling the Internet. They discover the homepage and then follow the internal links. Every page, post, and the image they land on is indexed. If this does not happen, your website may be configured to stop a search engine from following links. It can hide pages, sections, and entire categories.
To find out if this is happening on your website, log in with Google Search Console and check for empty errors. This will show you search engines’ problems with crawling your site’s content.
2. It does not appear in search results
Even if search engines find your website, there is no guarantee of search engine results. Well, near the top, anyway. More than 90% of users only search the first page of Google results, and half will choose a result from the top three lists. If your website is on page two or lower, the chances of it being like it are very slim.
If you want your website to get more traffic, you must improve your search engine optimization (SEO). SEO is a complex area covering everything from how your site is configured to the keywords you include in your content. This also includes cases where your site is linked to other powerful websites. SEO can be effective while placing and even longer. This is also something that is constantly changing.
3. Your site is so slow that visitors leave
Have you ever landed on a website and left because it was already downloading? Most people do. If your website is slow, it can harm the time visitors spend on your site and your conversions. A 2-second delay in loading can cause a website to lose 7% in sales.
Websites can be slow for a variety of reasons. The most common ones are poor hosts and have pages that send a lot of information when they load (for example, if you have a lot of plugins or plugins). Use PageSpeed Insights to test if your site is loading slowly. This free online tool tells you how your site loads on desktop and mobile devices. It also shows you what to do to make it load faster.
4. This is not good on all devices
Much has changed in how we search the Internet in the last few years. Today, 66% of our browsing time is on mobile devices, mostly smartphones. If your website is not user-friendly, you could lose 66% of your visitors.
To work on all devices, you must have a responsive website. It’s not like you think. For example, if you are using WordPress, it only applies to a responsive theme. This can be done relatively quickly and for free. Use the Google Mobile-Friendly test to check if your site is mobile-friendly. Just type your URL and press enter.
5. Visitors think your site is ugly
Beauty may be only skin deep, but on the Internet, it counts. Most web visitors believe that the quality of your presentation reflects the quality of your products and services. If you have an attractive theme, well-designed images, and content, then visitors are more likely to visit your website and buy from you. Web designs are like machines. When they were first launched, they were very modern, but within a few years, they can become tired and disappear. Pay to check your competitors and learn when it’s time to upgrade.
6. Find things that are hard to find
A good website enables people to find exactly what they are looking for quickly and easily. If they run out of patience, they will go somewhere else. A site that is easy to navigate is part of a great user experience. To achieve this, you need well-organized content and menus and links to take users to the pages you want them to find. In addition, site search, breadcrumbs, and related items can also be useful. Always check for broken links, as these can be very irritating.
7. Badly written content
Some amazing, well-designed websites do so well because their content is poorly written. Basic spelling, grammar, and spelling mistakes not only make your organization look unprofessional but also convince some visitors that the site is a scam. Even when basic English isn’t an issue, many website owners focus too much on SEO and stuff their content with too many keywords that don’t make sense to the reader. Others structure content too tightly, making it inconsistent and difficult for visitors to follow. At the end of the day, no matter how visually stunning your website is, the writing makes the sale. The content must be of high quality.
8. not safe
Security is essential if your website is to be successful. You can get no 1 in Google, get thousands of visitors, and have a fabulous website with brilliant content. However, no one will buy from you if Google has a “safe” next to your web browser. You must have an SSL certificate to make your site secure and the green lock icon from Google. This ensures that credit card details and personal information sent to your website during a transaction are safely encrypted and cannot be stolen by hackers.
9. Your site will disappear (penalty)
When you click on the search result, it annoys you that the website is unavailable. This is also very bad for business.
- Is the site unreliable? Does the company have a problem?
- Has it gone out of business?
- Is this site a scam?
And in addition to the virtual damage, if a customer can’t get to your site, you’re losing money. This can happen if your web host is unreliable.
Unfortunately, unless you monitor your site’s updates, there is little chance you will see if this happens. Downtime can happen frequently, but only for short periods, so it’s easy to handle. To ensure that you have a website always available for your customers, you need a host that guarantees Apache levels of 99.95% and above. For virtual servers, dedicated servers, and cloud hosts, you want this number to be 99.99% or higher. If your host cannot provide this, it may be time to move to a more reliable provider.