Many people think only of using Google Analytics and SEO tools when using site analytics tools and can no longer imagine an option.
Although Google Analytics is a powerful and free site analytics tool, it is not the only site analytics tool on the market. Many site analytics tools can complement or perform Google Analytics.
This article will introduce 27 viral and powerful site analysis tools that can be a good alternative or complement to Google Analytics.
Introducing the best site analysis and SEO tools
1- Ahrefs
It is safe to say that this tool is the most famous and widespread SEO and keyword research tool. Ahrefs is the best tool for checking backlinks and can be used to find keyword search volume, difficulty in ranking keywords, and. Ahrefs itself is divided into six different devices, each designed with a specific purpose:
- Competitive Analysis Tool Competitive Analysis
- Keyword Research Tool
- Backlink Research
- Content Research Tool Content Research
- Rank Tracking tool
- Web Monitoring tool
The cost of using the Ahrefs tool will be $ 99 for you, and this is if you want to pay $ 179 per month if you want to access all the features.
2- Alexa
This excellent tool, which is especially popular in any country, shows the rank of a site globally and in the country where it is located! Yes, you can easily see what rank you are in any country. From then on, you can see the ranking of the desired site at the top of any browser you enter.
3- Leadfeeder
The purpose of creating a feeder is to enable digital marketers and sales teams to know who is visiting their website; Lead Feeder does not require your contact and viewer to open an in-site account or send you an email.
This tool is an excellent complement to Google Analytics, which identifies which companies have visited your website and can then place an account for that company.
You do not need any unique code to use this site analysis tool. You can link your lead feeder account to your Google Analytics account. Then you can easily view the data of the last 30 days and your site visits.
4- Visual Website Optimizer
This site analysis tool allows you to perform a / b graphical and text tests on the website. This tool also lets you record your contacts’ observations and then use them. For example, a company using this feature could eliminate 45% of the errors in the order registration process to crawl. VWO has a free initial version, but you must create a VWO account for a fee to use its various components.
5- ClickMeter
Determining the different ROIs of marketing channels can be difficult. ClickMeter allows you to create relevant URLs and then evaluate more than 100 other parameters by examining them. Click Meter with Google Analytics lets you analyze and organize your website traffic.
It also gives you the ability to calculate the actual value of your market and eliminate traffic sources that are not reversible. You have to pay at least $ 29 a month to use this tool and $ 349 a month if you use all its features.
6- PageSpeed Insights
Google’s free tool lets you know how fast your website is loading. You may be wondering why you should worry about your website loading speed?
Even if you have a high-speed internet connection, sometimes your website may load very slowly. Most people can not wait more than a few seconds for the website to load.
A website may be delayed for various reasons, you may have a poor server, many files or images on the website, or you may have a network delay. According to research, a one-second delay in opening a website can reduce website traffic by up to 7% and ultimately reduce SEO.
7- Intercom
Does your website have an app for Android or iOS? This tool lets you know who is visiting your app. With the help of this tool and using only a few lines of JavaScript code, you can find out in a few minutes who has visited your application.
This site analysis tool also allows you to make changes to create an ideal space for your audience. Using this tool is free for the first 14 days. Then you have to pay $ 136 a month to use it.
8- Home
Sometimes you will find that the available data and information are not organized, and it is challenging to study and analyze them. Usually, the IT department of each organization is responsible for submitting reports and results to the board to improve the company’s performance.
This tool connects to systems and databases, doing your job of analyzing data more accessible. It makes it easier for IT managers and helps them access a lot of information with just a few simple clicks.
9- Segment
Over time, as companies grow, so do their databases. If these databases are separate and unorganized, they can cause many problems.
If you do not have an apparent reference for data classification, you will face many problems. Using acronyms and variable names can confuse when reporting. This tool eliminates these problems by creating a framework for collecting, modifying, and controlling data. In the accessible version of this tool, you can not use the various features. The monthly cost of using this tool is $ 120.
10- Pavel
If you use the Google Analytics tool, you are likely to encounter spam constantly in your reports. Many people do not know that these spammers mistakenly increase website traffic by hiding website traffic in accounts.
This site analysis tool helps you solve this problem in your analytics reports and allows you to be correctly informed about your website traffic. This tool complements the Google Analytics tool and can use a series of special filters to detect various spam.
11- Pingdom
This site analysis tool examines various factors that can slow down your website. It can also monitor your site and identify reasons for website and server delays.
You can use this tool to monitor the performance of your website, and you can also watch the activity of the audience on your website in absentia (records user activity). Using this tool is free for the first 14 days, and then you have to pay between $ 11.95 and $ 199 for monthly use, depending on your wishes.
12- SimilarWeb
What do you think about being able to monitor your competitors’ analytics tools legally?!
This tool is a data collection tool that allows you to be aware of the activities of your competitors in the market and prepare yourself well to deal with them. With the help of valuable data from this tool, you can get a lot of information that you need about your competitors. You can use this tool for free. Instead, they ask you to dedicate part of your website to their ads.
13- SEO Screaming
Website analysis tools have capabilities beyond looking at website traffic statistics. This tool provides you with reports that can identify the possibility of various errors for you.
Enter your website URL, and in just a few minutes (depending on the size and speed of your website loading), you can access a specialized analysis of your website SEO.
With this tool, you can find and repair broken links, find 404 errors, and analyze your site SEO. This tool can also help you find the exact location of errors. The free version of this tool is limited to only 500 URLs. The non-free version of this tool costs 149 euros.
14- Woopra
Audience information is vital for any company. This tool helps you understand what your audience is doing on your website.
This site analysis tool lets you see the visitor’s path to your website. Definitely, the more you know what your audience is looking for, the better you can improve your performance and meet the needs of your audience.
This product has a free version, and you can also pay up to $ 999 per month to use the various features of this tool. There is also an in-app payment version of this tool.
15- SEMrush
It is one of the most potent and famous tools in SEO that allows you to see the results of your SEO efforts. By carefully reviewing the data that this tool provides you, you can plan to overtake your competitors!
In addition, you can monitor your brand’s value and analyze your popularity on social networks. You will have to pay between $ 99.95 and $ 399.95 per month to use this tool. There is also an in-app payment version of this tool.
16- Moz Keyword Explorer
This tool is similar to SEMrush. This tool allows you to find ways to defeat your competitors by examining them. It also lets you discover keywords and important content by reviewing your website and competitors and improving your content production strategy.
Using this tool simultaneously with Google Analytics will help you discover and use the best keywords that can rank well. Use of this tool is free for the first 30 days. Then you have to pay $ 99 for monthly service.
This tool helps you to access various data sources, including Salesforce, PayPal, google Edwards. Using this tool does not require coding. In this tool, there are ready-made widgets that you can use to connect to many online tools.
With this tool, you no longer need to go to the website to find out what is happening at any given moment. The device has a free version and a paid version for $ 29 a month.
18- KISSmetrics
One famous person who created this tool in digital marketing is Mr. Neil Patel. This platform helps you find out which business groups are active and not engaged in the market. This tool also helps you maintain customer satisfaction by collecting contact data.
19- Chartbeat
It is one of the valuable tools for websites active in content production. In this site analysis tool, the audience’s activities are monitored, and you can find out how the audience reacts to your content and how much time the audience spends on each page of your site.
Using this tool, you can determine how the audience reacts to your content and which content has attracted the most attention. Finally, change your content production strategy according to the data obtained.
20 – Parse.ly
Using this tool, you can monitor the audience’s reaction to the website, content, and images on the website. Once you understand which part of the website has attracted the most audience attention, you will be able to make better decisions for the development of your website.
21- User Testing
This site analysis tool can determine what your audience has reviewed. The downside of this tool is that it can not tell you what your audience’s comments are. This tool can record which part of your website has received the most attention by recording a video.
22- Flurry
This analytical tool has been introduced to the market by Yahoo. Using this tool, you can determine how the audience reacted to your website or application and what device the audience used to view your application or site.
This tool can be used on Android and iOS operating systems without knowing to code. This tool can help improve the status of your application or website by using ready-made polls.
23- Facebook Insights
Do you use Facebook as a marketing tool?
If so, this tool gives you a wealth of information about the likes you received, your followers, their comments, and much other helpful information.
This tool helps you increase your audience’s participation on your Facebook page. Use of this tool is free.
24- Google Content Experiments
This tool can help improve your website by using / b various tests. This tool is an excellent complement to Google Analytics, and you can easily understand the information it provides. You can easily create these tests in just a few minutes using this tool. Use of this tool is free.
25- Go Squad
In this tool, the goal is to find out how long an audience has been active on your website. Unlike other analytics tools, this program uses a great way to estimate how long contact will stay on your web pages.
An alert will be sent to this tool when a contact enters your site. This alert is interrupted after the contact leaves the website. This process is done entirely silently, and therefore, the audience does not notice anything and, as a result, will not harm the user experience.
You can determine how long your audience has been working on your website by accurately estimating the time. The monthly cost of using this tool is $ 29.
26- AW Stats
This open-source analytics tool provides you with a report of various data. It is very suitable for checking FTP, messages, and the statistical status of files. The only downside to this tool is that you have to know some coding to use it.
If you have an IT unit in your startup or company, the best option is to leave the installation implementation and use this powerful analytical tool in this department.
27- Google Marketing Platform
This site analysis tool will help you understand how effective your marketing efforts can be. The difference between this tool and Google Analytics is that Google Analytics tool focuses on your website traffic statistics. Use this tool to access powerful features such as detailed reports or minimize the cost of advertising.
Conclusion
We are indeed a big fan of the Google Analytics tool, but we should know that this site analysis tool can not do everything for us. In this article, we have introduced devices that you can use to control your website and direct your digital marketing activities more professionally.
By using a number of these tools correctly, you can measure the effectiveness and success of your website, improve your strategy, and maximize your sales.