SEO or site optimization is what determines the rank and position of your site in the search results. Whatever type of website you have, it doesn’t matter if you are in charge of the site of a large office or a small store, having a successful strategy to improve SEO will bring you more online traffic, more customers, and, as a result, more profitability. you have.
To do this, you need to work on optimizing your site so that Search Engines value your site and show it to users in the top results of Google.
Write quality content
One of the most important ways to improve SEO is to write quality content. Quality content is at the core of SEO success, so fill your site with content.
For starters, make sure each article is at least 300 words long. Keep in mind that search engines can easily detect copied content and penalize your site for copying content.
Break up the content into short pieces and avoid writing a long, monotonous text. For this purpose, you can use headings and subheadings.
More importantly than the above, to improve your site’s SEO, your content should meet Google’s EAT criteria: Expertise, Credibility, and Reliability. Google introduced these criteria in 2018 and mostly examines them on sites with medical and scientific topics. In order for your content to have this standard in Google’s view, you should try to use official and reliable sources and references to write your content and name them.
Use internal SEO
Another important strategy to improve the site’s SEO is to use internal SEO. Internal SEO is related to written content. Content should not only be of high quality but also optimized for search engines. How to do this?
• Choose a main keyword and 3 or 4 secondary keywords.
• Put the main keyword in the URL of that page.
• Make sure the title tag, meta description, and H1 heading contain the main keyword.
• Use bullet points for names and short descriptions.
• Your content should have at least one image.
• Use internal linking.
• The title you choose for the topic should be attractive and catchy.
• Image files must be tagged with the file name and have the main keyword with the image alt tag and its title.
Choose an effective keyword
Another important and effective factor in improving the site’s SEO is choosing the appropriate and effective keyword. You need to know what words and phrases your users search for the most and what they are looking for. Then optimize your content based on those keywords.
The keyword tells the search engines what your page and content are about so that they can show it to users in relevant search results. Also, in addition to having the main keyword for a page, it can be useful to have a second keyword as well. There are various free and paid apps and sites that help you find the most effective and suitable keywords to find the most frequent keywords and the words that are searched by users.
Use of external backlinks
Another key to improving SEO is using external backlinks. When users enter your site through backlinks located on other sites, Google considers your site valuable. Do not sacrifice quality for quantity to get backlinks from other sites. That is, instead of placing your advertising links on several sites with low credibility, choose one or two sites with high credibility. The more your site’s backlinks are from reputable sites, the more impact it will have on your site’s SEO ranking.
An effective way to get external backlinks is to prepare an attractive infographic and allow other sites to publish it on their site and content. Users like to share and use infographics with Iqedgir.
Venngage is a simple tool for creating infographics. You can create an image based on the statistics and information you have and provide it to your users and target community via email. At the end of the created infographic, be sure to put the address of your website so that if your infographic is useful for users, they will enter your website through the link.
Take site security seriously
If your site does not have high security and reliability, users will reluctantly register on your site and enter their information. Your site does not enter. Use HTTPS encryption to ensure your site is secure. This site provides you with an SSL certificate, creating a secure connection between the platform and users and protecting information such as passwords that users enter on your site.
Also, to ensure your site is accessible, you need to code it well. This will cause Google bots to crawl your site. Including a robots.txt file tells robots where they should and shouldn’t look for information on your site.
Also, having a site map can have a significant impact on improving its SEO. The map contains an overview of the list of pages and helps Google know exactly what your site is about.
Improve crawlability
Another important factor that affects the improvement of the site’s SEO is the ability to crawl. Crawling refers to the process of search engines finding new and updated pages. Crawlability ensures that search engines can find your site. Because there are currently billions of active sites on the Internet, this issue has a great impact on the site’s SEO. You should optimize your site for crawlability as much as possible.
Using the Google Search Console tool, you can check how your pages are crawling in search engines. “Googlebot” is constantly crawling the web, searching and indexing. If you have just launched your site, it will probably be difficult for the Google bot to find it. Therefore, to avoid this problem, allow the Google bot to access the CSS, JavaScript, and image files that you put on the site. You should also tell Googlebot which pages not to crawl using a “robots.txt” file. This file should be in the main directory of your site.
One way to improve crawlability is to constantly update your site and add new content.
Increase site speed
A lot has changed since the digital world was first used. Long gone are the impatient wait to dial-up and connect to the Internet! These days, speed is the first word in the digital world.
Currently, the average loading time of Google sites is 3 seconds. This value has been reduced to 2 seconds for e-commerce sites. Google has said that it plans to reduce this time to half a second in the future. As a result, you should also work on its speed to improve your site’s SEO.
Google search bots estimate site speed based on HTML code. Google also uses Chrome browser user data to learn more about how fast the site loads. There are several things you can do to speed up your website. These include minimizing HTTP requests, minifying and combining files and using asynchronous loading of JavaScript and CSS files.
Server response time is another issue to consider. The system server maintains a database of IP addresses. When someone enters a URL into their browser, the DNS server translates that address to the corresponding IP address to find it, just like a computer looks up a number in a phone book. How long this takes depends on the speed of your DNS provider. Therefore, before choosing a server, be sure to check the service speed of the server you want to ensure the proper speed of your site.
Interact with your users
Another factor that can affect the site’s SEO is interaction with users. Your content should be attractive enough to engage users and interact with you. Google checks this level of interaction through an artificial intelligence tool called RankBrain.
Rank Brain evaluates factors such as click rate (the number of people who click on your site’s link through search results), dwell time (the time users spend on your site), etc. . For example, if a large number of users leave your site immediately after entering it, the bounce rate of your site will increase, which is not suitable for SEO.
Produce attractive and quality content to increase user interaction with the site. Have a simple and clear site where users can easily navigate your site and get the information they need. The use of images and infographics also helps this factor in improving the site’s SEO.
Use schema markup
Schema markup, or structured data, is a type of supporting metadata that tells Google how to classify and interpret your page and site. This data helps the search engine to determine the type of page. For example, by using these signs, Google recognizes that your page is a recipe or a chapter of a book.Schema.org provides a universal language for structured data. When you are creating a new content and pages, using this tool, you can determine the schema of your site and help improve your site’s SEO.
Increase the credibility of your site
When you register a domain for a site, it takes a considerable amount of time to gain credibility and standing. Internal SEO, internal and external backlinks, loading speed, etc. are among the factors that give credibility to your site. The important point is that you should never go for unprincipled solutions and so-called black hat SEO to increase your site’s ranking. If once Google recognizes your site as a violation, it will remain in its memory for a long time and you will have to make several efforts to get your position back.
You should constantly check the credibility and position of your site using tools such as the Backlink Audit Tool. Using these tools, you will find the credibility of your site in a score between 0 and 100. If your site score is between 0 and 60, you should do more to improve your position.
Design a mobile-friendly site
These days, more than computers and laptops, mobile phones are used to access the Internet. Understanding this, Google has announced that the compatibility of sites with mobile phones is one of the important factors for determining the position of the site and improving its SEO. Google offers a free mobile-friendly testing tool that you can use to identify barriers to mobile usability of your site.
The design of your site should be such that when it is opened on a computer, laptop or mobile phone, the site does not get confused, all the content is clearly displayed and the buttons that the user must click on can be easily found on the phone. It can be used both on mobile and on the computer. Fonts should also be readable on small screens such as mobile phones. This issue in improving the SEO of the site is something that you should pay attention to at the beginning of the site design.
Create trust and confidence in users
Another important point to improve the site’s SEO and increase interaction with its users is to gain their trust in you. Imagine that you have a company and a site in the field of manufacturing technical and engineering parts.
You should mention big and small brands that have cooperated with you on your site and provide users with their opinions. You should use up-to-date and scientific articles in your field of work so that users can be sure that you are aware of the latest events in your field of activity. You should also provide users with addresses and communication methods such as email, phone number, and virtual networks. Not putting the address and location on the site to a great extent will make your users unable to trust your authenticity and reliability.
Use social networks
Currently, more than 3.6 million people use different social networks. This number shows the huge influence of these networks on people. Being active in one or a number of these social networks such as Instagram, Twitter, Facebook, etc. will attract users and increase their interaction with you. Which social network you focus on depends largely on your goals and your users. To improve your site’s SEO, try using different tools to determine which social networks your target community uses the most.
The important thing about using virtual networks is that you don’t try to bypass Google! Google also has algorithms and principles for checking virtual networks, with the help of which it detects fake users, comments, and the number of likes. Therefore, to improve your site’s SEO, seek to attract real followers.
Use questions and answers
One of the smart ways to improve the site’s SEO ranking is to use common questions and answers. After you have written a comprehensive and complete content about the topic you want, you can also answer the most frequent questions of users in the Q&A section. If you have trouble finding the most frequently asked questions of users, you can use the Keyword Magic Tool to get to know the most frequently asked questions of users in your field of work.
Design your site user-friendly
The final point to improve the site’s SEO is to design the site in such a way that it is attractive to users and is liked by them. In addition to following SEO tips, design your site and the content you put on it in a way that is based on the interests of your users and has value. Also, the content you put on the site, while being specialized, should be in such a way that all users can understand and use it.
Conclusion
In order for your site to be in the first results of search engines, you need to work on your site’s SEO. In this article, we have provided you with 15 important tips to improve your site’s SEO so that you can develop your business with it.