In the previous article, we discussed the best websites in the world now; in this article, we want to talk about the most popular websites of 2022. Stay tuned
1. Youtube
YouTube is the second most popular social network globally after Facebook, founded in 2005 by three colleagues who worked at Paypal. Before that, the founders had a successful Flicker experience, and YouTube created a complete platform. Most of the videos uploaded to YouTube are by ordinary people. Media outlets such as CBS and BBC are among its most popular channels. Access to YouTube has not been possible in Iran periodically since 2005, but since 2009, four years after the establishment of YouTube, it has become completely impossible to access it. YouTube was founded in 2005 by three colleagues who worked at Paypal.
What is a YouTube channel?
All you need is a Gmail to join YouTube. Once you have created an account, you can turn it into a channel to generate revenue. When you become a member of YouTube, the platform will provide you with a personal channel. This channel has sections that are designed to be a short personal description, thumbnails of the videos you have uploaded, members whose channel you have subscribed to, videos of other YouTube members that you have uploaded as videos, Displays your favorites, lists of members who are your friends, and a section for other people to comment on your channel.
Now, let’s see how to activate YouTube in this regard. When you create your account, your channel is like a digital desert. All sections are empty. Fortunately, YouTube has made it easy to turn your channel into an attractive virtual destination. After filling in your profile information, you can adjust the color pattern of your channel. You can use the color patterns suggested by YouTube to do this or create your color pattern using hexadecimal color values.
Using a simple menu, you can change the composition of your channel. You can choose which sections are visible and which are hidden. You can decide whether these sections are on the left or right side of the web page. These options allow you to create a unique channel.
What is YouTube Red?
In 2015, YouTube introduced a paid version called YouTube Red. In 2015, YouTube introduced a paid version called YouTube Red. Along with a free version that users can subscribe to for $ 10 a month and watch videos without any ads. In this version, users can save videos and watch them offline.
Access to all original YouTube content was another feature of YouTube rejection. YouTube rebranded in late 2018 and released a new version called YouTube Premium, which was a renaming of YouTube Red. Apart from all the above, using the youtube premium service, you can have full access to YouTube Music. You can listen to music without any ads, play your favorite music in the background, and download music for offline access. Premium YouTube service costs $ 11.99 per month.
The importance of business on YouTube
YouTube has been a modern media source since its inception in 2005. Currently, YouTube delivers more than 2,400 video channels to one billion subscribers. According to Alexa rankings, this app was bought by Google in 2016 and now ranks second globally and in domestic web traffic.
Video content marketing is well worth the investment, making YouTube a key player. YouTube’s video platform is closely linked to Google, which seems to be a social and influential platform for marketing and business. Therefore, it is important to study the benefits and trends of online video content marketing. Making and producing video content on YouTube is a unique way to boost the credibility of online businesses. To have an online business and develop it and work on YouTube, the first step is to download YouTube. After downloading and installing YouTube, you must learn to create an account and develop a business.
Learn to work with YouTube
YouTube helps us to earn and develop it. If you are new to YouTube, you should not worry. It is easy to work with. You must have an account to watch videos and upload them. New YouTube rules: One of the conditions of YouTube activity is the observance of general rules (compliance of content with advertising policies) and refraining from publishing inappropriate and offensive content, drug advertising, copyright of the content of other networks, racist content Is. If the nature of the channel is business and the advertising content in some videos is not observed, it will block your channel.
Recently, YouTube has separated child-generated content from adult-generated content and has been very strict about children’s content, not advertising normally. You will have a low income from it. So be careful not to check the content for the child in the settings.
One of the most common video content is a short video that shows your products and services on a web page. Other video content includes blog videos, video interviews, video clips, product launches, product review videos, descriptive videos, live streaming videos, and promotional videos.
Who is YouTuber called?
As we mentioned before, the power of finding YouTube is not new, and now this platform is the most powerful search engine in the world after Google and the third site on the list of most visited sites in the world. The platform claims to have more than 1.5 billion active users and thousands of video content producers known as YouTube users or YouTube influencers.
As audiences abandon television and other traditional entertainment models for social networks and social interaction through apps, online channels, and networks, YouTube has millions of interacting users. He has now watched more than 4 billion videos a day and spends more than 6 billion hours a month watching videos on the platform.
The platform’s top YouTubers have taken advantage of this and helped YouTube achieve these figures, creating large audiences by creating entertaining and authentic content while engaging. They build strong with them, and they have attracted YouTube.
Advertising on YouTube
There are several ways to advertise on YouTube as users reap the benefits of free site services. Because the sites are based on the content of the videos. Companies are encouraged to invite viewers to follow their website videos by adding links. After 5 seconds, users can skip ads.
Some ads appear when users search for or browse content on YouTube or the web. These clips are not limited to 30 seconds. They can be as short or as long as you want. You will be charged every time someone clicks on the ad to see the entire video. Many ads are 6 seconds or less, and the user can not close them. These ads can also appear before, during, or after other videos. Mobile ads are displayed on mobile devices on the partners’ websites and within the applications. You will be charged for these ads based on the cost of each thousand withdrawals.
Since Google owns YouTube, they have worked hard to make YouTube ads simple and have personalization capabilities like Google AdWords ads. The options given to you in advertising are many, so there are two main and major options that we want to look at.
Demonstration ads on YouTube
YouTube display ads exist as a subset of the Google display network. Display ads allow your ads to appear next to related YouTube videos or as pop-ups within YouTube videos.
Standard banner ads
These ads are similar to Google’s regular display ads, which come in standard banner ads and rich media ads. You can use thematic categories and keywords where you want these banners to be displayed. Bright and colorful images that attract attention are the best for these ads.
In-video ads
In-video ads appear as pop-ups within targeted videos selected by different queries. You can redirect destination URLs within video ads to locations outside of YouTube.
2. Facebook
Facebook is an American online media and social networking company based in Menlo Park, California. The foundation was founded by Mark Zuckerberg, along with several students and roommates of Heimark Zuckerberg at Harvard University, including Eduardo Saurin, Andrew McCallum, Dustin Moskowitz, and Chris Hughes. Along with Amazon, Apple, and Google, the company is one of the four largest technology companies and dates back to 2004.
The founders initially restricted membership to Harvard students and later to Stanford Will, Columbia students. Eventually, membership spread to the remaining Ivy League universities (a group of eight well-known universities), namely MIT and higher education institutions in the Boston area, then to various other universities, and finally to high school students. Since 2006, anyone claiming to be at least 13 years old has been allowed to create a Facebook account; However, this may vary depending on local laws. Facebook launched its initial public offering (IPO) in February 2012, valued at $ 104 billion, the highest figure for a newly listed public company. Page and appear in the news of users’ sites.
Facebook History
From 2003 to 2006
Mark Zuckerberg was a student of computer science and psychology at Harvard University. In 2003, while attending university, he started a website called Facemash. This site placed photos of different people side by side, and users selected the most handsome person by comparing them. Facemash attracted 450 visitors and 22,000 photo views in its first four hours. The site was sent to several campus servers but was shut down by Harvard officials a few days later. Zuckerberg was fired and charged with security breaches, copyright infringement, and privacy breaches, but the charges were eventually dropped. Zuckerberg expanded his project the same semester before the final exams in art history. He uploaded all the artwork to a website, each with a comment section, then shared the site with his classmates.
Six days after they launched the site, senior Harvard officials Cameron Winklows, Tyler Winklows, and Divya Narendra accused Zuckerberg of deliberately misleading them, claiming that Mark Zuckerberg had promised to build a social network HarvardConnection. .com helps them.
In mid-2004, Sean Parker, an entrepreneur who was an informal consultant to Markzakerberg, became president. In June 2004, the company relocated to Palo Alto, California. Facebook received its first investment later this month from PayPal founder Peter Till. In 2005, the company removed the word “the” and bought the facebook.com domain name for $ 200,000. The domain belonged to AboutFace.
In May 2005, Accel Partners invested $ 12.7 million in Facebook, and Jim Bryer (an investor) added $ 1 million of his capital. The company launched the high school version of this site in September 2005. The company expanded and hired several employees from Apple and Microsoft.
2006 to 2011
On September 26, 2006, the social network Facebook became available to anyone under 13 and a valid email. At the end of 2007, Facebook had a 100,000-page social network in which companies advertised themselves. On October 24, 2007, Microsoft announced that it had acquired a 1.6% stake in Facebook for $ 240 million, valued at $ 15 billion. Microsoft’s acquisition included the right to place international advertisements.
In October 2008, Facebook announced that it was headquartered in Dublin, Ireland. In September 2009, Facebook announced that it had reached positive cash flow for the first time. A January 2009 study by Compete.com identified Facebook as the most widely used social networking service by monthly active users worldwide. Facebook announced the number of Facebook members in 2010 at 500 million. Half of the site’s members used Facebook for an average of 34 minutes a day, and 150 million users accessed the site via mobile devices. The company was slightly ahead of eBay to become the third-largest American web company after Google and Amazon.com.
On November 15, 2010, Facebook announced that it had acquired the fb.com domain name for an unknown amount, later revealed to be $ 8.5 million. In August 2011, Facebook Messenger became available.
2012
In May 2012, Facebook listed its shares on the stock market and became a public company. With $ 1.5 billion in revenue, Facebook entered the Fortune 500 list in 2012 (a list of the 500 largest American companies in terms of revenue) and, in 2013, was ranked 426th. Facebook bought Instagram for $ 1 billion this year.
2014
In January 2014, Facebook released software called Paper for mobile phones. With this application software, you can read interesting content and news in various fields such as sports, photography, and design. In February 2014, Facebook bought WhatsApp’s messaging company for $ 19 billion. It is Facebook’s largest investment to date. Mark Zuckerberg described the service as “extremely valuable.” He predicted that WhatsApp users would exceed one billion.
2015
In February 2015, the social network Facebook created a new feature that allows users to choose a person to inherit their account (legacy contact). This feature was first made available in the US and other countries. Facebook is used to block the personal profiles of deceased people for the sake of the privacy and security of family and friends. People chose as heirs have limited access to the deceased’s account.
In early July 2015, Facebook announced that the company’s artificial intelligence department was testing a new algorithm for face recognition that could detect a person’s face based on key features without having a clear image. This possibility has already been tested on more than 40,000 images, and the result is more than 83% correct diagnosis. The site also announced that they would add this feature to applications after checking and ensuring the correct operation.
What networks are competing with Facebook?
Facebook has always been a competitor or competitor of many social networks along its growth path. Below are some of the social networks that are considered Facebook competitors.
Instagram: Instagram can be considered the most important competitor of Facebook, although Facebook owns it. Instagram capabilities have made it popular. Although Instagram is not a competitor in terms of monetization, it is a big competitor in terms of the number of users.
Snapchat: Snapchat continues to be popular because it allows users to access only a limited number of people they have selected, not all of their friends at once. If you want to use this app, you can learn Read Snapchat.
LinkedIn: This network is not as well known as Facebook, but it is the most important platform for resume registration and business.
Twitter: Twitter is also a competitor to Facebook regarding revenue and membership but relies more on ads than Facebook for revenue.
3. Wikipedia
Wikipedia was founded on January 15, 2001. This online encyclopedia was available to the public free of charge and created a suitable platform for accessing comprehensive and complete information during the spread of the Internet.
The concept of Wikipedia
A wiki is a site whose content can be viewed and edited by its users. A wiki allows a group of people to share their information and view information shared by others easily and modify all of these posts, whether they own them. Wikipedia was made up of two words, wiki, meaning fast in Hawaiian, and titles for interactive sites with audiences.
What is Wikipedia?
Wikipedia is an encyclopedia, and the encyclopedia is a collection of abstracts to cover information in all areas of human knowledge. Wikipedia combines the features of general and specialized encyclopedias and calendars, and geographical cultures. It is not a dictionary, not a platform, not a newspaper, not a blogging space. Personal experiences and views have no place in Wikipedia.
“Wikipedia is a special thing,” says Wikipedia co-founder Jimmy Wells. Something like a library or a public park. Like a temple to the mind. Where we can all go and think, learn, and share our knowledge with others.
Founder of Wikipedia
Jimmy Wales and Larry Sanger founded Wikipedia in 2001. Building a free encyclopedia the size of Wikipedia was a project that had long occupied Wales’ mind. His first attempt to make his dream come true was to launch the Nopedia Encyclopedia in 2000. Wells hired Sangar as head of writing and editing, hoping that Nopedia would become a unique source of information one day.
Nupedia could not make significant progress because the content production process was slow. At the same time, Sangar was introduced to a new concept and possibility called Wiki during a meeting with a man named Ben Quetz, and Sangar and Wells thought of using a similar model to wiki sites to develop and increase the number of encyclopedia articles. Bumis provided bandwidth and Wikipedia servers in the early years.
Jimmy Donal Wales, nicknamed Jimbo, was born on August 7, 1966, in Huntsville, Alabama, and was the director of the Wikimedia Foundation from 2003 to 2006. Larry Sanger also left Wikipedia in 2002, claiming that Wikipedia was not credible enough.
Lack of progress on Wikipedia
Initially, Sangar (head of writing and editing) and Bumis’s staff provided the content for Wikipedia. Still, for a long time, the site’s content was not noticed by the audience until the New York Times published an article entitled Wikipedia. This article was an explosion in Wikipedia’s reputation, which later led to the submission of 1,500 articles per month and a total of 20,000 articles in the first year of Wikipedia’s operation. Today, an average of two edits per second and at least 600 new articles are published daily on Wikipedia.
Design principles of Wikipedia
The principles of design and management of Wikipedia are as follows:
Leave the software open as much as possible to allow users to do anything.
Keep all editorial records of a text accessible to everyone for ease of management.
Make it easier to track what needs to change with color codes.
Do not attack each other; Argue, but do not blame anyone.
Financial resources Wikipedia
Wikipedia is funded solely through donations and donations from individuals to Wikipedia. Most of this revenue is spent on technical issues, MediaWiki software development, and things like server purchases, bandwidth, and user engagement programs. About 40% of revenues are spent on supervision, management, legal affairs, and fundraising.
The popularity of Wikipedia
As of September 2018, about six million articles in English have been registered on Wikipedia. Of course, considering all articles in different languages, about 45 million articles in 292 languages have been published in this free encyclopedia.
4. Instagram
It is a social network for sharing photos and videos. Kevin Systrom and Mike Krieger created Instagram in 2010 for iOS. The Android version came two years later, in April 2012. The web version came in November 2012 with fewer features. Then in April 2016, a version for the Windows Mobile operating system was released.
This application allows users to upload their photos and videos to this service so users can modify these files with various filters and categorize them with tags and location information. It can display these photos publicly or privately to some users. Users can use hashtags and location to search for other users’ content, like other people’s photos, and add them to their timeline by following others.
The service allowed users to upload content in a one-to-one format, but it eased this limitation in 2015. The service also added the ability to message and post multiple photos and videos in one post.
Popularity and growth rate
After the release of this application in 2010, it quickly became very popular among people.
To find out how it is growing among users, look at the statistics: one million registered users in two months, ten million users in one year, 800 million active users by September 2017, and one billion active users in June 2018.
In April 2012, Facebook bought the service for $ 1 billion.
As of October 2015, more than 40 billion photos have been uploaded to this service.
Although audiences praise the service, critics have criticized it for allegations of censorship and immoral content uploaded by users.
History of Instagram
It was born and grew in San Francisco when Kevin and Mike focused on a bourbon mobile photography project with web features.
The word Instagram is a combination of telegram and instant camera.
In March 2015, Kevin was able to raise $ 500,000. Quinn uploaded the first photo in July 2010. It was a photo of a dog in Mexico that used the x-pro2 filter.
In October 2010, it officially unveiled the Instagram app in the App Store.
February 2011, Instagram attracted a $ 7 million investment.
In April 2012, it released Instagram for Android, which users downloaded more than a million times in less than a day.
In March 2012, the Wall Street Journal reported that Instagram had attracted a new investor, valued at $ 500 million. That same month, Facebook bought Instagram for $ 1 billion, so its plan was independent management of Instagram.
In November 2012, Instagram launched a web version that allowed everyone to use it through their browsers. The web version had its limitations, and in 2013 the updated version eliminated some of them.
In October 2013, Quinn announced the release of the Windows Mobile version of the app. In November of the same year, a beta version came, and in April 2016, a major update came.
Important Instagram updates
The Android version has received two major updates:
The first update happened in March 2014: the size of the application was halved, so it became more compatible with most mobile devices.
The second big update happened in April 2017, when they added the offline version. Previously downloaded files are in the application without an Internet connection in this version. Users can like or comment on other people’s photos, follow people, or send a direct message that changes as soon as it goes online.
In March 2016, they announced that Instagram would change its old algorithms and move on to new algorithms. The changes sparked widespread protests by its users. But Instagram said the new features would help users find their favorite posts more easily. As Instagram grows and the circle of user interactions grows, it becomes harder to find specific posts. It wants no relevant post to stay away from you by doing so.
In May 2016, Instagram changed its design and used a black and white theme for its app, adding abstract designs and a ring icon.