Usually, the cost of making an advertising animation is lower than a short film, and it is a creative way to communicate with potential customers effectively. Spirits in the form of advertising banners in cyberspace or video content on television channels can help businesses to introduce their products. They also increase consumer awareness of a brand at the lowest cost.
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Introduction
Advertising animation is a short video that clearly and quickly conveys information to the audience. Most businesses use animation or simple motion graphics for advertising their brand on social media such as Instagram, LinkedIn, Aparat, etc. The popularity of these videos continues to increase and is a great way to introduce the product and inform about the brand. The cost of making different types of animations is additional, and usually, advertising video content is made by professional teams.
The contents mentioned in this article are the cost of advertising animation, the order of making animation, the necessary skills to create animation, the types of advertising animation, and the script and characters of advertising animation.
The cost of making advertising animation
The cost of creating advertising animation depends on various factors. These influential factors include animation time, script type, storyboard creation, compliance with broadcasting standards, editing method, and project duration. Animations are not only limited to animating graphics and images but can show complex information and concepts to the audience in a story-like way and through characters.
The timing of advertising animations is different; these videos can be made about any topic. Usually, an advertising animation is displayed for 15 to 60 seconds. Before doing anything, animation creators estimate the project’s budget based on the video’s length and complexity. It is logical that the longer the video and the number of animation team members, the higher the cost of making it. For example, the price of a 30-second animation is much lower than a 3-minute video.
Broadcasting standards and output dimensions such as 4K, Full HD, and HD are other things calculated in the cost of creating advertising animation. The better the output quality, the higher the price. Editing and directing are also factors that determine the price. Editing is one of the most critical steps in making animation. During this stage, the final video is prepared for publication. In other words, video frame integration, editing, and correction are done in the editing stage—the more professional the video content, the higher the project cost.
Advertising animation order
Making advertising animation has a significant impact on product sales. If this type of video content is prepared according to customers’ needs, it can provide the most information about the product and brand. Adobe software such as Adobe Animate CC, Adobe After Effects, or the Moho program prepares two-dimensional animations. Also, 3D animations are made with software such as Autodesk 3D Max, Cinema 4D, and Autodesk Maya.
It is better to estimate the required capital for ordering advertising animation. Usually, animation studios determine the budget based on the style and duration of the video content. It should be noted that advertising videos introduce a brand’s identity to the audience. Logically, investing in making quality animations is a good idea to raise a brand to customers properly. If the animations are creative and exciting, they can receive good feedback from the audience. Also, improve brand communication with customers and ultimately increase product sales. These ads clearly state precisely what the audience needs to know about the product.
Skills needed to make animation
Promotional animations increase the effectiveness of marketing activities in a short period. Animation creators prepare wonderful and unique advertising videos through several stages, including script writing, storyboard preparation, image design, animation, sound, and editing. The more skillful graphic artists are and the more they can work with advanced software, the less time they spend preparing video content. In other words, the more professional the animation production team is, the faster they will finish the project of making advertising videos. Of course, they charge more.
Preparing the storyboard for the script is a time-consuming step in the production of advertising animation. For this reason, orders made with storyboards may be more expensive. In fact, by making a storyboard, the project’s duration also increases in addition to the cost. For example, it usually takes 2twoweeks to make a one-minute video, but the project may take up to a month if a storyboard accompanies it. In addition to what has been said, if the video content is directed, edited, and voiced by professionals, the cost of creating an advertising animation will increase.
Types of advertising animation
Due to the advancement of technology in making animations, this type of advertising is on a growing path. Business owners always want to design motion graphics that attract the audience to their advertising video with personality and other skills. Types of advertising animations are divided into four categories: simple motion graphics, 2D animations, 3D animations, and stop motion. The cost of creating an advertising animation will vary according to its type. 3D animations can be the most expensive video content. Because they generate more viewing angles than two-dimensional types, and their construction is very time-consuming.
As mentioned, one type of advertising animation is stop motion. Designers slightly change the images of each frame to create stop motion and exciting video content from their integration. Motion graphics are another example of advertising animations made faster and cheaper. Usually, this method is widely used in social media advertising. Although it is possible to make two-dimensional and three-dimensional motion graphics, it should be noted that the style of motion graphics videos is much simpler than professional animations.
script and cost of making advertising animation
The type of script and the number of its characters are among the factors that determine the cost of making an advertising animation. Things to consider before writing the hand are the spirit’s primary purpose, the audience’s characteristics, the video’s duration, the required budget, and the media in which the video content is to be published. The primary purpose of creating advertising animations is to provide a product introduction and more information about a particular brand. The style of the script and its characters are selected based on the audience’s characteristics. In script writing, two narrative or narrative expression methods are used to make advertising animations.
The main message is displayed as an event or incident if the screenplay is a story. Also, screenplays with narrative expression narrate information and concepts to the audience descriptively and analytically. Usually, the cost of fiction scripts is higher than that of narrative type. In addition, if the animation’s characters are unique and accompanied by sound, the cost of writing the hand will increase. Non-dialect and archival characters are less expensive and used in narrative and fiction scripts. In general, the complexity of the script and the number of animation frames are two critical factors in calculating the cost of making advertising animation.