The work-at-home ad should be attractive so the job seeker can easily and calmly submit a resume. Most of the work-at-home ads that are published on the internet these days are fraudulent. Don’t be like this. It’s time to change how you write your at-home job ad. When you’re considering how to write a work-at-home ad that appeals to your candidate’s personality, take some time to consider what applicants want to see.
Introduction
Most companies forget that when a candidate views a job ad, it is often the first time they interact with your company.
Current data shows that 48% of all applicants have no previous relationship with the company they are applying to.
Many people hear about your company for the first time through your job ad, and you better make a good first impression on them.
What do candidates want to see in a work-at-home ad?
Your job ad should be very clear. Do not assume that the applicant:
- Knows something about your company.
- Knows something about your product.
- Understands your difference from other companies.
- Why do other companies cooperate with you / do not?
You should include this information throughout your job posting to get the applicant’s attention.
1. Job description of the work-at-home advertisement
The work-at-home ad must be complete. Since this is often a candidate’s introduction to your company, it is invaluable to job seekers. So make sure you think carefully about how you word it.
2. Salary range of work-at-home advertisement
The work-at-home ad must include an income range. Given that income is such an important part of any candidate’s decision-making process, it’s surprising that only 12% of employers share salary information in their job descriptions. It is what candidates care about.
3. Include benefits in the work-at-home ad
Job seekers want to know about the types of benefits that a good employer offers. It can be anything from sick and insurance, paid parental leave, access to PlayStation, and more. Include these benefits in your work-at-home ad.
4. Examples of success
Making a job ad at home is a very hard and enjoyable job. Many job seekers ask you to describe what a great employee looks like. Only 33% of employers talk about what their ideal employee looks like, so this is another way to make your job ad more effective.
5. Transparency in the career path
Accepting a job offer such as a work-at-home ad is a huge turning point in people’s lives. Applicants are looking to understand their different career paths if they accept this role.
Very few employers do job transparency. Outline the career paths an applicant can take from this role, and people will likely show interest.
When you tie it all together, you have a great job ad that provides the most important information to job seekers.
Here are three job advertising tips that can be helpful.
1. Use images
Using real images of the office and the current team will add a more human element to your work-at-home ad and make it look authentic.
2. Structure your ads with headlines
Simple techniques like bolding keywords in a work-at-home ad help job seekers focus on the most important content.
3. Try to make the words less bold!
Instead of using bold words in your home job ad, try creating a job ad that includes detailed paragraphs to share all the relevant information that candidates want to know.
The secret to a great work-at-home ad is to keep it simple, authentic, and emotionally connected.
A great work-at-home ad exhibits each of these qualities. Use this as a checklist when creating your next ad.
Tell the applicant why you are hiring for this position. How will this position help your company achieve its goals? Share this information with candidates to increase ad engagement.
Describe the employer in the work-at-home ad
Assume they know nothing about your company or customer. Describe the company’s mission in the work-at-home ad and explain why it’s a great place to work.
Tell us more about your ideal candidate.
Research shows that candidate-centric profiling engages higher-quality talent. Make sure you share information about what the ideal candidate looks like, along with the opportunities the role has for career advancement.
Fully describe the salary range and benefits to the job seeker
If possible, show the range of salary and benefits to the job seeker in the ad. Not all companies allow you to do this. If you are restricted from sharing this information, you can add something like an agreement.
Final word
Define the job application process in the work-at-home ad. Candidates want to know what happens after they apply. Set your expectations for when they should expect to hear from you. Giving people an idea of the process will reduce their risk and fear and increase the likelihood of top talent being tapped for your role.
Remember, not all candidates have an up-to-date resume to send you immediately. Therefore, consider a suitable time frame for publishing the job advertisement.
Research shows that candidate-centric profiling engages higher-quality talent. Ensure you share information about the candidate’s appearance and the opportunities the role has for career advancement.
Define what is required for your role in simple terms, so there is no confusion for potential candidates. Then you can add things that aren’t necessarily needed but might be useful.