SEO

SEO Writing: Important Tips on Writing Blog Posts

SEO Writing: Important Tips on Writing Blog Posts

This post will introduce you to the most important SEO tips and tricks for writing blog posts. As you know, blogs significantly impact building links and increasing your site’s rank.

Fortunately, search engine optimization is a way to combat low traffic. As webmasters, we always aim to write content that ranks high on Google, and SEO is money that helps you achieve your goal. But the question is how to achieve such a goal with the help of SEO.

1. Use of headings (header or title)

Headings help Google’s web crawlers understand your blog post and its content. Think of crawlers as users browsing your blog. They want to see an overview of what your article will cover. Use H1 to H6 tags in your post.

Always try to use keywords in the titles. In this case, your target audience will be more eager to read the post.

2. Write content for users, not for search engines!

Be careful not to write content that is not what users want, paying too much attention to search engine algorithms and web crawlers. Grab people’s attention by keeping your posts high quality and with real content.

Before writing any post, consider yourself a user searching for a topic and looking for the best answer to your question.

3. Write keywords in your meta description.

Meta descriptions are another area that Google crawls to determine search rankings. Meta descriptions are one to three-sentence descriptions that you will find under the title of a result.

In content management systems like WordPress, you can easily do this while writing a post.

4. Insert alternative text (alt) for images

Be sure to choose the alternative text for your images because it helps Google to know why there is such a photo in your post. This text should contain keywords.

5. Before you start writing, do some keyword research.

According to the obtained statistics, it is estimated that Google processes more than 70,000 terms for searchers every second. To stand out from your competitors, you must use the words and phrases your target users are searching for.

You can use the following tools to find keywords:

  • Ahrefs
  • Google Keyword Planner

 

6. Output links to authoritative sites. (exit link)

Linking to reputable websites gives blog readers more to read to expand their knowledge and shows search engines that you’ve done your research.

Nothing boosts a blog post, like research statistics from reputable websites. Real figures and statistics help you make a more convincing and concrete argument to win your readers’ trust.

7. Link to your other posts. (internal link)

Linking to other pages or blog posts on your website helps search engines create an accurate sitemap. It also helps your audience to follow your content more and recognize you as a reliable and authoritative source of information.

When linking to any page on your website or even external sources, use natural language for your link text. Avoid Spam or generic calls like “top rated cheap laptops” or “click here.”

8. Reduce the size of images for faster page loading.

Google gives pages that load faster a better chance to rank higher.

One of the main factors of page delay is large and heavy images. If you have multiple images in your post and each one is over 100KB, it can seriously affect your page speed.

Some great sites in this field:

  • compressjpeg.com
  • iloveimg.com
  • TinyPNG

 

In this article, I tried to express some of the most important SEO tricks in simple language. I hope it was useful for you.