The Difference between Google Ads and SEO
SEO and site optimization includes a set of activities that affect the site’s ranking over a period of several months. What do these activities include? To get to know the difference between SEO and Google AdWords, continue to stay with Ded9.
SEO and site optimization is done using minor techniques, following which it can be said that each of them will affect only less than 10% of the site’s SEO. Like the construction of a house that is completed using different components: foundation, skeletonization, laying bricks, electrical work, etc., any of these factors in the construction of the building is not done correctly, it brings problems in the optimization of the site. This is exactly the case.
The competition for SEO and site optimization is very high and you have to be patient to get the desired result. If you think of circumventing the rules of Google and other search engines, you will be fined or penalized, and in this case you will be removed from Google results with your keyword.
Optimizing the site and SEO has a certain cost, which is enough to be familiar with this topic yourself. If you have the correct knowledge of SEO, it can almost be said that site optimization will cost nothing.
To learn SEO and become an expert in this field so that the possibility of being penalized is greatly reduced, you can either use numerous articles in this field or participate in SEO training classes. With these two methods, you will always be able to SEO the site with any word.
What is Google AdWords?
Google AdWords is an advertisement that is done by Google itself in the simplest possible way and on the Google search page. These ads are also known as click ads and it means that the cost of these ads is calculated for each click and user entry to the site.
These ads are so targeted and accurate that they can deliver exactly what you expect. More clearly, if you are active in the field of selling furniture, you can activate Google AdWords ads by choosing the right keyword such as (buying home furniture). In this way, any user who searches for this word in Google will see your site in the first line of results. How does this happen? Because you paid Google to have your site appear at the top of the search results page or SERP.
With Google AdWords ads, it is possible to reach the first line and the first page of Google in just a few minutes. But staying in this position depends on your budget for these ads.
You will stay on the first line and the first page as long as you have charged your account. The amount charged with each click will be deducted by users, and when the amount charged reaches 0, the ads will be removed from Google.
In such a situation, when you pay a lot of advertising fees for the entry of users, you should get the most return from the paid fees. Good feedback means sales! The ultimate goal of any internet business is to make a profit and sell, and the only people who can make us profit are the users. You need to see what users expect to see when they enter a site. A user who searches for the word “buying home furniture” if he comes across a site with little content and is very similar, even if the site is on the first line, he will not buy from that site. What the user expects to see after entering the site is a site that:
The Site is related to the ad
The meaning of the advertisement’s relationship with the site is that the user will not connect with those products and leave the site even if he comes across a site that sells office furniture. So, the keyword for which we have activated Google AdWords ads must be completely related to the topic of the site and help the user find exactly what he searched for.
Landing page
This page can only be important from users’ point of view when ads are activated on it, and Google itself does not care much about the page that has ads. That is, if a white page without any graphics or text activates ads, it will still be shown on the Google results page.
A landing page is a page that a user enters by searching for a word. This page should have good access and good design, that is, the design should:
It should be completely simple and clear how to work and interact with the site
The content of the site and landing page should be a reference and not copied from other sites
The nature of the business should be clearly defined and we should understand the field of work of the site
Most importantly, it really helps the user to make their purchase and find what they are looking for easily, as well as see all the necessary information on the product page. In such a situation, the user will easily make a purchase.
Other issues such as the beauty of the site, color scheme and appropriate logo can be useful in satisfying users to get to know a new site. We have to put ourselves in the place of users, we ourselves communicate with beautiful sites and we may remember them more than a site with a simple format.
Now, when we are sure that the site is a useful site for the user and leaving the site without good results for the user, we can further investigate our job market with the help of Google AdWords advertising statisticians.
Google AdWords can calculate many important factors for us, such as:
- Most visited keywords
- The amount of word searches in different time periods
- Suggest better words that have more searches
- Location and time of users
- What device did users use to enter the site, mobile or computer?
- How long have users stayed on the site and how many of them have left the site
- And…
The Cost of Google AdWords advertising
Google AdWords advertising is so profitable for Google that most of the company’s income comes from this type of advertising. 95% have declared this statistic, which can be seen as a guarantee of its usefulness and effectiveness. Of course, provided you know how to control the costs of this type of advertising. If you work with a professional AdWords specialist (with a Google degree), your AdWords advertising costs will be greatly reduced.
As we said at the beginning, the cost of this type of advertising is paid per click. With this method, you can make a price offer to Google yourself, and if the optimization of your AdWords ads is done by an expert, you can reduce its cost by a tenth of a dollar.
It is also possible to control the amount of site entry every day; We can determine that every day as much as 20 dollars of AdWords ads are active, or we can specify that our ads are active in certain time periods, for example, from 8:00 am to 3:00 pm. In Google AdWords ads, it is also possible to limit the display of ads for users, for example: it is also possible to limit the city or province to display ads. You can display ads for only one city or remove a city from the list.
If you have an opponent in your business that was on the first line of Google, you can easily surpass them by activating Google AdWords ads. The point here is that powerful companies activate advertisements despite their strong SEO so that others cannot compete with them. This makes you have to pay more for advertising. This cost is determined relative to the competitor’s site. Whatever number your competitor has activated for Google AdWords ads, your offer to Google to determine the price must be higher than the number offered by them.
Using correct and targeted keywords in Google Ads
Enter the words that are exactly the target word. These words include the long tail keyword. For example, the word (mobile) is not a suitable keyword for Google AdWords advertising, but (buy Samsung A series mobile) will definitely get better results.
Add negative keywords
Negative keywords help to control the amount of user input to your site and your advertising costs are not wasted. If you do not limit the words, your ads will be displayed in the first line of search results with related words. For example, the word (renting a house) is your desired keyword and you expect users who are looking for renting a house to come to your site, but by entering (renting a forest house), a user has seen you in the first line of results and enters the site. By viewing your site, he realizes that you do not provide the services he wants, so he leaves the site and you will pay for this wrong entry.
Optimizing and designing a suitable landing page for the user
As we said, the landing page is designed to satisfy the user and reduce the exit rate. The later users leave the site, in Google’s view, the quality of your ads is better and higher, and as a result, you will pay less.
Comparison of Google AdWords and SEO
According to the above content, you can recognize that site optimization and Google AdWords advertising both have positive and negative features to increase the ranking of the website.
We suggest that if it is the beginning of your work and you are just entering the web domain, when the site reaches an almost acceptable stage, activate Google AdWords ads to understand how your site is doing. Google AdWords has the ability to collect statistics from your site in the best way, and in the same way, you can optimize it after collecting statistics from the site.
If you have started your work with a large budget and you have no problem to activate this type of advertising, the best thing to do is to activate Google AdWords ads; But if you are not in a hurry to reach the first pages of the search engine and you plan to save your expenses for other things on the site, you can improve your site with SEO.
SEO is an operation that does not give results as fast as Google AdWords advertising, but it has the advantage that if the site is updated regularly and white hat SEO issues are not forgotten, you can always get a good ranking for your site. Note that Google AdWords will only be active for as long as our account is charged.
It can almost be said that the cost of Google AdWords advertising is a large amount after calculating the price if this type of advertising is not really expensive and will have the best results. SEO and site optimization will be associated with a drop in ranking if they do not match the changes in Google’s algorithms. As a result, sites should be updated regularly based on the latest Google changes.
Conclusion
According to the above, it can be said that both of these methods will help us to achieve profit, but if you intend to eliminate all your competitors, do both methods together. SEO your site and perform site optimization operations for all parts of the site, then keep your keywords on the first line of results with Google AdWords ads.