On-Page SEO Techniques How to improve page rank?
Improve the rank of a page of the site in the search engine
Increasing the ranking of the site and its pages is one of the constant goals of business managers. Some SEO ranking techniques, such as introducing the site to Google, activating Roadmap and adjusting the site structure, affect all pages. But sometimes we need to use specific techniques for pages that have a drop in rank or important pages such as the landing page. Therefore, in this article, we will get to know SEO techniques for one page completely.
Add number as content
One of the most important criteria of Google to increase the ranking of the site is to pay attention to the amount of audience clicks and entering the page. Of course, it is important to do this organically. One of the solutions in this field is to increase the attractiveness of the SEO title by adding numbers to the main title of the content. Examples of these headlines include:
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Update content; One of the most important site SEO techniques
Continuous content production is not the only way to increase audience and SEO ranking. You can identify pages that have good potential for content development. Then develop and update this content based on useful content. Note that lowering the rank of old pages will also cause your site’s rank to drop. Therefore, it can be said that this is one of the most important SEO techniques.
Using header tags in content
No audience likes to read a long and continuous text without sections with internal titles or header tags. Proper formatting of your content in this way helps a lot to improve the user experience on the website page. This strategy also makes the target audience more willing to spend time reading your content. Therefore, you can use different header tags to improve the SEO of your store website as well as non-store websites. Search engines also give more weight to keywords in header tags. Therefore, try to use the keyword in the main and subheadings in an organic and relevant way.
Optimizing the image on the desired page of the site
One of the SEO mistakes is not paying attention to the features of the image on the site pages. In addition to the appropriate format of the image content and its appropriate size, there are other ways to make sure that the images also help you improve the rank of the page you want on the site. For example, you can use the alt tag, title and related description for the name of the image file so that Google can understand the connection between the image and the text faster.
Using a variety of content on the page
Google search engine increases the ranking of pages of the site that have multimedia content. One of the reasons for this increase in ranking is more audience visits to these pages. The use of images, motion graphics, video teasers and podcasts help to enrich the user experience. They also act as a signal to search engines that the page likely has high-quality content.
Using these contents has other benefits. For example, motion graphics and teasers are the best content for video marketing purposes. Marketing research shows that websites that use video can have a 4.8% higher conversion rate. Videos also make visitors stay longer on the page you want on your website.
Using the outgoing link; One of the most effective SEO techniques
Outbound links create a connection between a page of your site and other sites and are among the things that search engines care about to determine the page and site rank. Note that too many outbound links is another SEO mistake. Because it can distract the audience and reduce the quality of the user experience.
Remove broken links
Another site SEO technique is identifying and removing broken links. Certainly, no user is interested in being guided to a 404 page through a link. The presence of many broken links makes Google consider your site as an old site without updates and much activity. This feature can lower your site’s SEO ranking. Fortunately, there are various tools to identify broken links, including the Screaming Frog SEO Spider online tool.
attention to the readability of the text; Among other site SEO techniques
Paying attention to the readability of textual content is one of the content SEO techniques. If you want to increase the rank of a page of your site, you should also pay attention to this. If your content is about consumer products, you should not write it in a complicated way and with heavy words. In addition, you should use punctuation marks to increase the readability of the text. The easier it is for the audience to read and understand the text, the longer they stay on the page to read the text completely.
Creating a connection between the website page and social networks
To increase the ranking of the site pages, you can put sharing options with social network pages such as Facebook, Twitter, Pinterest, etc. on the page. This method also introduces your page and site in these networks. Therefore, it is also considered a suitable solution for marketing. On the other hand, the more features the page has, the better the user experience and the higher the page rank.
Participating in SEO training courses to learn SEO site techniques
If for any reason you are looking to increase the rank of a page of your site, there are many strategies and techniques for this. Some of them, such as using header tags, improving readability, paying attention to typography and using external links, have been mentioned in this article. But the number of these solutions is very large. We suggest that you increase your knowledge by studying, researching or participating in SEO-related courses to become a professional in this work.
