Keyword research tools help you find the most frequently used words that users search in search engines in the information field of your site. Some of these tools provide their services to users for free, but others require payment.
In this article, we will explain the concept of keyword research and introduce the best free tools in this field. Therefore, if you are one of those who have just entered the world of website management, you are recommended to read this article.
What is keyword research, and what is its importance?
To answer this question, you first need to understand the meaning of keywords. Suppose that your site operates in the field of selling computer hardware. In this case, all the words searched by users in computer hardware in search engines are your keywords.
These words are of great importance and should be used by you in all the content on your site. Keyword research is one way to find these words. In keyword research, you will use the special methods described below to find the most important keywords in the context of your website’s activity.
In other words, keyword research is the analysis of users’ needs in the context of your site’s content. If you want your site to be indexed in search engines at a high rank, you must find the needs of users and the words they search for, and then using SEO principles, use those words in your content.
The steps of the keyword research process
In keyword research, you must go through steps to reach a set of frequently used words in the context of your site’s content. These steps include;
1. General and comprehensive review of the site
In the first step of keyword research, you must get a comprehensive view of your site’s activity. At this stage, you should be able to answer the question, “What is the purpose of establishing your site?” answer. After obtaining comprehensive information about the purpose of establishing the site, go to the second step.
2. Checking the site part by part
It is time to check the site part by part in the second keyword research stage. You should have a specific goal for each piece of content published on your site at this stage. For example, one text can sell graphics cards, while the purpose of another is to sell CPUs.
3. Make a list of keywords that you think apply to your site’s content
Now that you know the goals of your site’s content, you must create a list of appropriate keywords. For example, graphics card sales, monitor sales, CPU sales, etc., can be suitable keywords on a site that sells computer hardware.
4. Using keyword research tools
At this point, it’s time to evaluate the list that contains potential keywords. This part will be done by keyword research tool. At the end of this step, you will find the definitive list of the most used keywords in search engines in the field of your site’s activity. In the rest of this article, we will introduce all the keyword research tools that provide services to users for free.
5. Content production
After finding keywords, you should use them in your content. In this section, in addition to using keywords, you must also follow SEO principles in writing content. If you don’t know how to write SEO articles, using custom content creation sites is better. These sites will receive your desired keywords, and according to them, they will produce content in compliance with SEO principles.
6. Checking the produced content
After you have produced your desired content using keywords, you should wait for some time and then evaluate your content. In this evaluation, you will know whether the published content has increased your click rate. In other words, you have to answer whether the publication of this article has improved the ranking of the site in search engines or not.
To do this, you can use tools like Google search console. We will explain how this tool works in the next section.
Keyword research tool
In this part of the article, we will introduce you to the keyword research tools published for free online. Using this tool, you can find the most suitable keywords for your field of activity on your website. Keyword research tools include;
1. Keyword research tool: Google search engine
One of the best keyword research tools is the Google search engine. You can search for a part of your desired keyword in Google so that this search engine will offer you the best similar keywords. Also, after searching for the keyword, you will be shown the best similar words at the bottom of each page of Google results.
2. Keyword research tool: Google Search Console
You can use this tool to evaluate the click rate of keywords. After registering each keyword in the website’s content, Google Search Console will tell you the number of clicks for that word.
3. Keyword research tool: Google Trends
Google Trends is another keyword research tool. This tool will show you the top trending keywords. Of course, be careful that some of these words are temporary; they will no longer be considered a trend after a certain period.
4. Keyword research tool: Google Keyword Planner
Google Keyword Planner tool is one of the most useful tools in keyword research. This tool will receive the desired keyword and express its value regarding your website’s information.
5. Keyword research tool: Keyword Everywhere
Another tool that we intend to introduce is Keyword Everywhere. This tool is an extension of the Chrome browser and will evaluate the value of your website’s keywords.
6. Keyword research tool: Answer The Public
The last tool we intend to introduce in keyword research is Answer The Public. This tool works like Google Keyword Planner. You can enter your desired keyword in this tool so that trending words are automatically displayed in the field related to your site.
Final word
In this article, we have introduced you to the best keyword research tools that provide free services to users. Using this tool, you can evaluate the value of your site’s keywords in increasing the click rate.