Is light color better for logo design or dark color? You must know that in the era of digital marketing, choosing a suitable logo and using it in business is essential. These days, one of the most important services offered to customers in content production collections is logo design. Therefore, the importance of having a standard and high-quality logo in today’s world is not hidden from anyone. As you know, designing a professional logo is a difficult task and requires specialized knowledge. One of the most important points that professional designers pay attention to in logo design is choosing the color of the logo. In this article, we try to tell you the most important points about choosing the right color for the logo. So, if you are looking for logo design techniques, stay with us until the end of this article.
Is light color better for logo design or dark color? Which one should we choose?
Is light color better for logo design or dark color? One of the questions that occupy the designer’s mind while designing a logo is this question. If you were the designer, what color would you choose for the logo of the collection? Do you prefer to use bright colors for logo design, or do you prefer dark colors?
In fact, we cannot give a permanent and fixed answer to the question of whether light color or dark color is better for logo design. Choosing the best combination of colors for the logo depends on various factors, some of the most important of which will be mentioned below.
Working area of the collection: One of the points that is important when choosing the color of the logo is the working area of the desired collection. If the company is international and official, it is better to use stylish and attractive colors for its design. Otherwise, you can also use fancy colors.
Target audience: Are you looking for an answer to the question, is light color better for logo design or dark color? It is better to consider the target audience of your collection. Each collection, in addition to the general public, has a specific and fixed audience. You should consider the tastes of these customers and design your logo according to their tastes.
Psychology of colors: Another important point is the psychology of logo colors. Each of the colors expresses certain feelings and messages. Therefore, they can have a special effect on the audience. So, attention to the psychology of colors should also be prioritized in design.
Is light color better for logo design or dark color? What is the best color combination?
Now let’s answer the question, is light color better for logo design or dark color? If you have paid attention to the design of different logos, you have definitely noticed that most of them are a combination of dark and light colors. In fact, contrasting colors together create an attractive and catchy combination that can attract the attention of any audience.
In general, logos are made in two types: single-color and multi-color. It is obvious that designing a single-color logo is easier than a multi-color logo. In monochromatic logos, you can choose a specific color according to the taste of your audience and your company’s work environment and use it to design your brand logo. Meanwhile, to design multi-colored and mixed logos, you should pay attention to the harmony of colors with each other. You should be careful to use colors that form an attractive combination together. In addition, graphic design experts recommend that you finally use three colors in the logo design of your collection. If you follow these tips, you can order the logo design in the best possible way.
Is light color better for logo design or dark color? Introducing some great colors for logo design
Is light color better for logo design or dark color? Which colors are more useful in logo design? What colors can turn our designed logo into an attractive and unique logo? You must know that some colors are more useful in logo design and are so-called audience-friendly. In the following, we will introduce these colors to you.
Red
If you have paid attention to famous logos, you have seen red color in many of them. YouTube, Netflix, Exxon, etc., are among the famous brands that have used red color in their logo design. From a psychological point of view, red color represents passion and power. This color attracts the attention of the audience with its special charm.
Blue
Another option that is widely used in choosing the color of the logo is blue. Twitter, Samsung, HP, etc., are among the brands that have used blue in their logo design. In general, most financial companies and technology-related groups use this color for their logos.
Green
The green color is also widely used in professional logo design. Android, Starbucks, Spotify, etc., have chosen green for their logo design. Green represents growth, growth, and peace. If you need to convey these feelings to your audience, use green color in your logo design.
Black
You might think that the color black represents sadness, but in the world of branding, this color has a different meaning. In the digital world, the color black represents power, wealth, formality, etc. Many international luxury brands use black for their logo design. Apple, Chanel, Nike, Adidas, etc., are among the big international collections that have chosen black for their brand.
Orange
Another popular color in professional logo design is orange. Amazon, Mastercard, Chicken King, Mozilla Firefox, etc. are among the brands that use orange in their logo designs. In addition to creating enthusiasm in the audience, the orange color will also attract his attention.
Yellow, purple, gray, gold, silver, etc., can be used among other popular colors when ordering a logo design. In addition, if you use a certain typography in your logo, it is better to choose a color that contrasts with the background of the logo. For example, the Coca-Cola brand has a red (dark) background, but the word Coca-Cola is written in white (light) color. This issue will make the appearance of the logo more prominent in the minds of the audience.
Summary and summary of the article
In this article, we tried to answer the question of whether light color or dark color is better for logo design. We said that each color has a special meaning and meaning, and you should choose the final color for your logo according to the work context, target audience, etc. We also explained the dark and light colors used in the logo design. To design standard and professional logos, it is better to refer to the content production order sets. To learn concepts such as motion logo design, what SEO is, etc., you can use educational articles on these sites.