Words that influence sales are an important topic in marketing that has been widely researched. This issue is recognized as one of the basic principles in the advertising, sales, and marketing industry. Using effective and attractive words to attract the audience’s attention and increase sales is very important.
Effective words in sales
Some effective sales words are:
Free
This word is one of the most important words influencing sales. Internet users are looking for everything to be free, and by using this word, you can attract the audience’s attention.
Discount
This word indicates that a product or service is offered at a lower price. The use of this word can lead to an increase in sales.
On sale
Auction is one of the most important words affecting sales. This word is usually used for larger discounts. This word can attract the audience’s attention and encourage them to buy.
Guarantee
This word indicates that the product or service has a guarantee that makes customers sure of its quality and reliability.
New
Using this word encourages the audience to buy new products and services. This word can indicate the novelty and innovation of the product or service.
Instantaneous
Using this word encourages the audience to buy the product or service immediately. This word can indicate a limited opportunity and the need to buy quickly.
Limited
Using this word encourages the audience to buy quickly. Indicates a limited opportunity and special time validity to purchase a product or service.
The best
This word shows that your product or service is the best customer option. Using this word can increase customers’ trust in you and increase your sales.
Experience
Using this word encourages customers to buy your product or service to have a better experience than others. This word can indicate the quality and value of your product or service.
Different
Using this word encourages the audience to buy your product or service. The word different indicates the difference and innovation of your product or service.
Exception
This word indicates that your product or service is incredible and extraordinary. Using this word can increase customers’ trust in you.
Attractive
Using this word encourages the audience to buy your product or service. The word attractive indicates the attractiveness and attractiveness of the product or service.
ٍntertainment
Using this word encourages the audience to buy your product or service. This word indicates the fun and enjoyment of the product or service.
Confidence
Using this word encourages customers to buy your product or service to ensure that it is their best option.
Complementary methods of effective sales words
Also, besides using effective words in sales, you can use other methods to attract customers and increase sales. Some of these methods are:
1- Offering discounts and special offers to customers
Providing discounts and special offers to customers can increase sales and attract new customers. It is better to provide these discounts and offers in a limited and temporary form so that customers can make their purchases faster.
2- Use of quality images and videos
Using quality images and videos can help attract customers and increase sales. Using images and videos that introduce your product or service well and increase customers’ trust in you is better.
3- Presenting the opinions and experiences of customers
Providing customers’ opinions and experiences can help attract customers and increase sales. You can display these opinions and experiences on your site or share them on social networks.
4- Providing excellent after-sales service
Providing excellent after-sales service can help increase customer satisfaction and increase sales. It is better to contact your customers after the purchase and ask if they are satisfied with your product or service.
5- Using social networks
Social networks (such as Instagram) can help attract customers and increase sales. You can introduce your product or service on social networks and communicate with your customers.
Content production is one of the important ways of digital marketing. By producing the right content, you can get a better rank in Google search, and more users will visit your website. For this reason, you should entrust your content’s production to professionals so that they can encourage users to buy.
Key sales phrases
This may be a little hard to understand, but most of the time, the use of key sales phrases differentiates you from your competition. The better you can use these sentences and questions, the more likely you will win. You immediately understand why the customer should buy from you.
1- How or how can I help you?
Using this sentence, you stated that you are looking to meet customers’ needs. Remember, you should use this sentence in the appropriate place and with a logical reason in concluding a contract or selling products or services. If you are not thinking about helping the customer and you use this phrase only to attract customers, you have made a big mistake. Use this sentence with sensitivity and precision.
2- When can we start?
With this question, you have instilled in the customer’s mind that you have sold to him. You have prepared the customer’s mind for physical sales, and then you can look for physical sales.
3- Stating the advantage with a time limit
If you buy today, there are many advantages to your purchase. Most customers like to make a purchase but don’t go for the purchase because of the price comparison and the product’s perceived value. In this case, a professional salesperson should introduce additional values and advantages to the customer along with a time limit to encourage the customer to buy. If the seller offers a value higher than the suggested price, which has a time limit, it becomes attractive for the customer to buy.
4- Gratitude
There is no doubt that all human beings like to be admired. Even professional salespeople often are very polite and excellent in their behavior but forget to say thank you. Most non-professional sellers think that buying is a duty and there is no need for thanks and appreciation. But the fact is that this key selling phrase can not only be effective for today’s purchase, but it can also cause repeated purchases in the future.
5- In response to your question, I have to say…
You should be well aware of the features and characteristics of the product. Customers who come to buy an expensive product are looking for convincing answers that if they don’t find them, they won’t make the purchase. Try to answer customers’ questions correctly and convincingly.
6- Asking about a need or problem
May I ask what is your problem? Or what are you looking for? Customers buy to meet a need or solve a problem. A professional salesperson should seek to identify the need or problem. With this sales key phrase, you can understand customers’ problems or needs and help them according to their needs. In this case, the customer makes his purchase easily and without fear.
7- Can I ask why you stopped buying?
Sometimes when you see a customer interested in buying, the customer later abandons the purchase without any reason. In this case, as a professional seller, you should ask why he withdrew. Maybe you can persuade the customer to buy again with a convincing and logical reason and remove the doubt from his mind.
8- Suggestions for introducing the product
According to your needs and wishes, I suggest these two products. Do you want the first product or the second product? In this method, again, you have induced the sale to the customer and let him have the right to choose. In this case, the customer does not talk about the possibility of buying the product but mentions his interest in one of the products. Therefore, before the actual sale, it assumes that the customer is in a buying mode.
9- Expressing sadness at a person’s loss
I would like you to choose a good product, and I will be offended by your loss or an explanation that will prevent a major problem for the customer. Questions that bring a sense of fear or risk to the customer will motivate the customer to buy. But these sentences should be used with care and obsession. You have to make the customer think that he will lose if he doesn’t do this. In this case, you are more likely to close the sale.
10- We don’t usually do this, but…
If, for any reason, you want to do something for your client that is unusual, it is better to explain it to him in full. For example: to exchange the product, your default task is not to exchange or at least do this in a very limited time; for example, one day, the customer asks you to decide on the product exchange within two days. You have to tell the scenario of your rules first and make an exception for him later.
11- Using the word no
At times, customers have demands that will make it difficult to continue working, and it is impossible to compromise and agree. In such cases, it is better to avoid using the word “no” directly. And instead, use this phrase: “I understand what you are saying, but unfortunately, it is not possible to do this.” Even if you can present alternatives to the customer, you are much closer to the sale. For example, say this is impossible, but I can sell products a or b under these conditions.
12- I give this assurance…
This word can be very influential on the customer’s mind. When you say, I assure you that a certain product is very good and without problems, you have removed at least one of the customer’s mental barriers. Sometimes you only have one time to influence the customer, and you should use this opportunity best.
Conclusion
Finally, to attract customers and increase sales, it is necessary to pay attention to the needs and problems of customers and provide solutions to solve them. Also, you should pay attention to the quality and value of your product or service and try to achieve customer satisfaction by providing the best product or service. Management and continuous improvement of business processes can also help increase sales. The use of new sales and marketing methods, such as online and digital marketing, can also help increase sales due to the growing nature of these areas. In general, to increase sales and attract customers, solutions should be provided according to the needs and problems of customers, and by using different marketing methods, the best opportunity to attract customers should be obtained.
Effective sales words can help persuade your audience to buy your product or service. Using these words can increase your sales and get better returns for your business. Also, to attract the audience’s attention, it is better to use words that match their interests and needs. In general, using effective sales words will be a part of your marketing strategy to attract your audience’s attention and increase the sales of your products and services.
You should avoid exaggeration and false advertising in the use of effective words in sales and try to display the facts correctly. Effective words in sales should be based on the value and quality of your product or service to achieve a positive and sustainable result.
Finally, the best way to use effective sales words is to adjust your product or service’s title, description, and text. Use effective words in the title of your product or service; in the description, show the features and benefits of the product or service using effective words. Also, in the text of the product or service, use words that match customers’ needs and increase their trust in you.