SEO helps drive organic traffic to your website when searching for accommodation. Unlike search engine optimization (SEO), website optimization prioritizes the visitor experience.
However, upgrading the site rank can be done instantly because it requires long-term investment and stability. Fortunately, you can improve your website’s Google ranking instantly by adjusting. Below are the SEO solutions, along with 12 practical methods.
What is SEO?
SEO is a set of activities to improve the site’s ranking and the list of search engine results. SEO is the process of increasing the visibility and traffic of your website through organic (free) search engine results.
The reasons for the need to optimize the website
There are many reasons to optimize the site to improve its ranking of the site. Among them, the following can be mentioned.
Optimizing the website to update the search engine algorithm
Google is always trying to provide better user experience as well as satisfaction. It is why the algorithms responsible for improving the site’s rank change regularly. Google wants to ensure that the results displayed are as helpful and supportive as possible. For this reason, SEO professionals create SEO strategies based on Google’s algorithm to achieve a higher ranking in the results list.
Keep up with the fierce competition by optimizing your website
Due to its many benefits, SEO is now being implemented as an essential task in e-commerce. If you don’t do anything to improve your SEO result, chances are you’ll be out of business, and your customers probably won’t even know your website exists.
How do keywords affect site ranking?
The first option that comes to the mind of many people interested in website optimization is “keywords,” Some only focus on optimizing the keywords on the site. The keyword is one of the potential factors to improve the site’s ranking.
Signals can affect dwell time, bounce rate, click-through rate, broken links, inbound and outbound links, etc. As a result, the more users stay on your site and interact with your content, the higher your site’s ranking in search engines.
Five quality components that affect website usability
There are many signals for website usability. However, they can be divided into five main elements, most of which are directly involved in website conversions:
Effectiveness
Has optimizing your website made it possible for customers to reach their goals when they visit your site? Can they find the product and useful information they were looking for? All these abilities indicate the effectiveness of the website.
Efficiency
Another requirement in website optimization is the website’s ability to satisfy users and how users can do a task quickly and efficiently. It shows your site’s capacity to deal with customers’ needs and the actions that promote its ranking.
Improving the ranking of the site by creating an intelligent structure and navigation
How easily can users navigate your website? How clickable are CTAs? When visitors spend a lot of time figuring out how to complete a task, their engagement time with content and actual product images will be shortened.
Optimizing the website with memorable keywords
After users leave your site, how can they find you again in search engines? The user can leave the website for certain reasons. Since repeat traffic is another important factor in improving your site’s ranking, it is necessary to match your keyword with the search term that is likely to remain in the customers’ memory. It will help prevent your website from losing a promising target market.
troubleshooting
Imagine what would happen if there were some errors like “404 page not found”, a broken link that is no longer valid, or maybe the link is recognized somehow but displays other unrelated content? Such errors can negatively affect user experience and SEO rankings. Visitors can feel frustrated and possibly leave the site. At the very least, they may feel that they are not being served professionally; Therefore, it will be difficult to improve the site’s ranking in the results list.
Practical solutions to improve the ranking of the site
Practical solutions to improve the site’s rank have been discussed in the following
1. Useful and high-quality content
“Dwell time” is how long visitors stay on your website before leaving. The high number of these indicates the usefulness, interest of visitors, and promotion of your site’s ranking. Visitors are likelier to stay with engaging, trustworthy content and visual communication.
2. Page loading speed
Google and other search engines also consider loading speed in their ranking algorithm. Regarding user experience, some customers feel uncomfortable even if a page takes a few seconds longer to load.
To improve the site’s ranking, you can check how the loading speed has changed after optimization by viewing the Google Speed Insights report.
3. Improving the ranking of the site by optimizing the image
To ensure that your site’s visual communication works well for SEO, the following issues should be considered:
3.1: Uniqueness and relevance
Having an attractive and informative image can lead to a positive purchase attitude. Also, in many cases, good images can represent the style, message, and core brand value you want to offer your customers.
3.2: Quality template
Images with the wrong format will likely disappear or be distorted on the mobile screen. Google prefers high-resolution images, so here are some things to keep in mind when optimizing your website:
- Choosing JPEG format to improve the ranking of e-commerce sites
- Not using GIF for large images due to the huge file size.
- Use of PNG format as a suitable alternative to JPEG and GIF.
3.3: Reduce image file size
As shown in the mobile-first listing campaign, Google has recently been trying to improve the user experience on mobile devices. However, the optimal image configuration on mobile devices is not always the same as on the desktop version.
But don’t worry that you might focus too much on the mobile user experience; certain practices work well on both versions. Minimize large images to optimize page load speed, then provide an option to view the image at full size on your site. In this way, you can also satisfy desktop users.
3.4: Title Management
In optimizing the website, keywords in the main title are often ignored. The keyword the user searches in the search engine may be similar to your title is the case. Your site will rank high in the results list.
4. Header tags
Adding headings and differentiating between headings can provide visual effects that help visitors follow your content more easily.
5. External links
Linking to reputable sites can help customers find useful and reliable sources of information. Also, it can help boost your site’s ranking significantly.
6. Optimizing the website by adding graphic content
Images, videos, and slideshows are promising tools for presenting content that recently attracted many website owners’ attention.
7. Broken links
A broken or damaged link is one of the technical errors of SEO that must be avoided to improve the site’s ranking. Identifying and repairing broken links is not practical; it is an ongoing process.
8. Readability
Undeniably, well-qualified content helps the website owner present the idea well to the customer. Many SEO experts believe that readability is another factor that Google uses to improve site ranking.
9. Layout and formatting
A clear structure with a well-managed layout and formatting can reduce the situation where the reader feels overwhelmed by a bunch of content. You can check the following elements to ensure that the content is displayed accurately and attractively:
- Font size and typography: easy to read.
- Bold type and color: to distinguish important content needed for focus
- Paragraph size and spacing: Separate content into sections so customers can easily follow.
- Bullets and Numbering: This shows the logical order of the paragraph.
- Sliders, tabs, layouts, windows, drop-down menus, and scrolling elements
- Subheadings: Header tags help show the main idea of the paragraph.
10. Contact us page
A website with accurate contact details is likely more reliable than others and is a good way to boost your site’s ranking with other marketing strategies. Therefore, Google has prioritized our contact page and ranked it higher than such sites.
11. Site architecture and navigation
The logical organization of your site makes it easy for customers to go to the right section for each specific buying behavior. It is believed that simple site architecture is better for improving site rank.
12. Social sharing
Social sharing buttons and social login integration should be done to satisfy social network users. It’s worth a try, as searchers will appreciate these features and help your website rank.
Final word
Now that you have learned these 12 tips, hopefully, they can help your SEO team improve your site’s ranking. There may be situations where a website owner has to accept a trade-off between SEO traffic and user experience, especially in the short term; Therefore, be aware of what you are doing and always have everything under control; Therefore, SEO tools can be a good solution for website optimization and especially for analyzing and monitoring your site. Use them wisely to get amazing results.