Do you know what Twitter marketing means? Do you want to make your brand a little more popular? Are your products being talked about everywhere? Become an influencer and meet your customers in the future. Provide fast customer service? Improve your public relations with customers? With Twitter marketing, you can achieve all of the above goals.
Whatever your goal is, you can achieve it with the help of Twitter. If you are new to Twitter, this article will help you choose the right strategy for your goals.
How to take a marketing strategy on Twitter?
The basis of all success is adopting a proper strategy, and the difference between successful brands on Twitter and failed brands is this. Without a plan, you’re just wasting time and money tweeting, getting nowhere near your goals, and you’ll have no achievement when it’s time to review your performance. This causes you to be unable to increase your team’s size and budget because you have practically not achieved success.
So, no matter how much we say about the importance of strategy, it is still not enough. To promote your business through Twitter, you should follow the following:
Research your competitors.
Collecting information about the strengths and weaknesses of competitors in marketing based on social networks is vital. With this, you can adopt a suitable strategy and surpass your competitors.
Determine your target audience.
On Twitter, you cannot attract the opinion of all audiences. Since your brand cannot meet all the needs of people, determine which segment of society you are targeting and then create a suitable strategy to serve that segment. This will increase profitability and customer loyalty.
Delete all Twitter accounts and manage only one account.
Depending on your company’s size or goals, you may use one or more accounts. If several people in the organization manage several different Twitter accounts, it is better to consolidate them and use only one account for your business.
You ask why Because you get more success with this. For example, the Vancouver Canucks hockey team deleted all their lipstick accounts and used only one official account, and with this, they were able to increase their Twitter followers by 8%.
Team up with team members to have a unified strategy.
Team members working in large and growing organizations may ignore each other and not communicate much. Still, having a united team and communicating with other team members is better. This alliance will allow you to get good information about your work process and finally find an integrated strategy for marketing on Twitter.
Keep the nature of Twitter unique.
Although posting the same content on multiple social networks is easy, we do not recommend this method. Each network has its characteristics and users, so using the same strategy on all networks can be costly. Therefore, in each network, adopt the appropriate strategy for that network.
Ten practical tips for business growth through Twitter marketing
1- Use Twitter features and tools.
You can tweet or reply to direct messages using the Twitter website and software, but you need to use the right tools to manage Twitter marketing better.
Here are some examples of these tools to make your work go better and faster:
- Expand your scope of supervision and leadership. For this, increase your information about people related to your work and brand. Also, pay attention to why and with
- whom these people share your content.
- Find and connect with industry influencers.
- Analyze your competitors. Learn more about your competitors’ tweets, mentions, hashtags, and followers.
- Do not neglect hot and new topics. Use new and relevant content, hashtags, resources, and things.
- Add photos to your tweets.
- Follow good pages and unfollow bad pages. Doing this will get valuable information from good pages and eliminate inactive and annoying followers.
- Take time for your posts so that your activity is effective. You can reach a general conclusion in this field by analyzing your tweets and others.
Now it’s time to create a global profile for your account.
2- Create a good profile for Twitter.
Creating a good profile can influence the audience’s trust and mindset of your brand, and customers can feel free to contact you and ask their questions. Follow the steps below to create a good profile.
- Write a good bio: You can only use 160 characters to write a bio on Twitter, so every word and hashtag must be effective.
- Complete your profile information. By information, we don’t just mean names, professions, and descriptions. By adding information such as location and workplace, you can add to your work; customers can more easily contact your brand and talk to you about products.
- Verify your account. By getting Twitter’s blue tick, a symbol of trust, customers can trust you confidently. The credit check is placed next to the username.
- Broadcast your Twitter address. Of course, after all the efforts to create a good profile, you have to do something to get your Twitter seen. To do this, put your Twitter address on your website, email, truckload, and anywhere you think it will be seen.
3- Listen and learn
If your strategy on Twitter is to create content for your followers, you probably don’t need to listen to people’s opinions.
Ryan Holmes says, “By listening to the community’s opinions, valuable information about the business is obtained; For example, knowing your competitors, getting feedback on how people perceive your brand, and gathering information to design marketing campaigns.”
You need to know what Twitter users think about your brand. Do they mention your brand in conversation or not? What are their favorite subjects? What topics do they react to? Who are they in touch with? When listening to and checking people’s opinions, you should pay attention to these things.
Things to pay attention to:
- Your brand name (including misspellings)
- The name of your brand products (including misspellings)
- Competitors’ names (including misspellings)
- Unintelligible sentences about your business
- Brand slogan
- The name of the executive director or public representative (including misspellings)
- Campaign name and keywords
One of the important results of listening to the community is finding influencers and experts. 40% of Twitter users say that they buy a product after being promoted by influencers, and 49% use products recommended by influencers.
You can listen to people’s opinions through the following channels:
- Twitter Advanced Search allows you to search negative and positive sentences and hashtags related to your product.
With the help of Hootsuite, you can respond to people’s comments and criticisms in addition to searching for conversations and key phrases. With Hootsuite insight, you can check your - social media and blog activities and learn about the latest news and conversations about your brand. You can also find out what topics your audience is reacting to.
- With access to more than 100 sources, Social Mention allows you to find out about people’s opinions about you, your company, your products, and the topics and events of social networks.
- TweetReach helps you keep track of brand-related tweets and conversations around your business.
With Cision Social Edition (officially called ViralHeat), you can access people’s opinions and talk on social networks and then improve your performance according to those opinions.
4- Produce good content.
Although you can only use 280 characters per tweet, you should try to write about your brand in the best possible way so that it is both easy to read and motivates your audience.
The basic principles of content creation are as follows:
- Help your audience. To write a content-rich and useful text for your audience, you must know their interests, needs, and fears. With the Trendspottr app, you can directly communicate with your audience, read their tweets and send them your content.
- Be sure.t Yes, you can use 280 characters, but that doesn’t mean you have to use all of them. Try to write short and use summarizing tools (such as Ow.Ly) to remove redundant and unnecessary content.
- Choose the best content. You have to find the best one among various content and share it with your audience. Using the #choisecontent hashtag on the Hootsuite site, you can find the best content from the followers’ point of view.
- Use hashtags. Using hashtags, you can make your content more visible and categorize it according to its topic. With this, Twitter users can easily find content and influencers. In the last few years, hashtags have become popular, and even if you do not know how to use them, we suggest you start using them.
5- Use multiple media for more feedback.
The use of different media in social networks has a significant effect. A study found that 82% of Twitter users are interested in video and would like to see more videos from artists, others, and brands. So try to use more videos.
- Video: In research, it was found that 79% of users prefer to watch a video about a product instead of reading a text about it, and 84% of users buy a product from that brand after watching a video about it. So tweet and retweet videos related to your brand and organization.
- Photo: Don’t forget to share photos. Use attractive photos related to your brand. You can tag up to 10 people per photo, so if you post someone’s photo, tag that person in the photo.
- GIF: In 2016, Twitter users used 100 million GIFs. Gifs are animated and funny images; you can use gifs related to your brand and organization.
6- Post at the right time.
Tweets don’t last long. The research found that the life of each tweet is 24 minutes and 75% of users see the shared tweet in less than three hours. You should post at the right time to get good feedback.
Tweet regularly: We recommend tweeting at least once a day. You can even tweet a few times a day and measure the reaction of your followers and finally get a general summary about the number of tweets.
Post at specific times: Research has shown that the best times to post are 12, 5, and 6 p.m. At the beginning of your work, it is better to post at these times and choose the best time according to the experience you have gained.
Use data and statistics: By checking Twitter analytics statistics, you can choose the best time to tweet to get the most feedback from your followers.
Write a schedule: Now that you know the best time to tweet, it is better to write a schedule for tweeting.
7- Stay in touch with your audience.
Some marketers are more concerned with gathering Twitter followers than connecting with their audience. From the beginning, Twitter’s goal was to help people communicate effectively. So try to communicate with your audience every day.
- Follow your audience: Follow your audience to learn about their interests, needs, and preferences by checking your followers’ tweets.
- Quick response: Research has shown that 42% of users expect a response in less than 60 minutes. So try to answer customers as soon as possible, face-to-face or on the phone.
- Don’t forget to retweet, like, and follow: It feels good when someone follows you and likes and retweets your posts. So do the same with your followers.
- Mention and tag people: You can get good feedback by mentioning followers, influencers, or other brands. You can also tag people in the photo.
- Get help: It’s okay to ask your followers to like and retweet your posts.
- Ask questions: Tweet your followers for their opinions about your services and products.
Doing this lets, you listen to their opinions, criticisms, and words.
8- Monitor your business and brand.
You hear about other companies, but do you know what they’re saying about your brand on social media? Don’t just make general statements about your brand. It’s important to know what people are saying and tweeting about you.
- Follow your competitors: It’s simple, find your competitors on Twitter and follow them to see what they’re sharing and what people are saying about them.
Be regular in optimally listening to customers’ opinions: Using a Twitter list, you can follow people related to your business. Using the Hootsuite site, you can easily know people’s opinions about your competitors. - Research your brand/company keywords: Use Twitter insights and other tools. Using the Hootsuite site, you can monitor social network activities, news sources, and blogs to get the latest news about your business.
- Consider a plan for communication crises: As Ryan Holmes says, “Companies that don’t understand the importance of customer relationships are always in trouble. Therefore, to deal with this crisis, it is better to plan for it in advance.
9- Measure the results.
By measuring the marketing results through Twitter, you can evaluate your performance, learn about the content users like, and design better strategies for the future. You can evaluate the results using the following methods:
- Use Twitter analytics and statistics: Using Twitter analytics, you can measure the performance of your tweets and ads, learn about enthusiastic people and influencers, measure the performance and activities of your followers over time, and learn about their interests.
- Use Hootsuite site analytics: By using this site’s analytics, you can find out about the channels’ performance and the latest news. After tagging companies related to your business, you can analyze their effectiveness and performance.
10- Evaluate your strategy with advanced tactics.
Now that you know the basics let’s explore some advanced tactics.
- Advertise on Twitter: No matter how good your strategy is, you still need to spend money on Twitter advertising to achieve your goals. According to your specific goal, you can advertise to improve the tweet, account, and even the trend you want to start about your business.
- Create Twitter Conversations: You can take control, advocate for your brand, and build trust by creating Twitter conversations. Using hashtags, users can learn about the latest news and discuss topics and ideas.
Post Live Video: Today, brands post live videos on Twitter, and companies like Airbnb have live streaming channels. Since videos are more popular on Twitter, adding live videos can help your brand be more visible. - Use Moment: In 2015, another feature called Moment was added to Twitter, and with this feature, users can find out about the most important tweets of the day. In 2016, it was possible for all users and marketers to use Moment and communicate with influencers. Whether Moment’s content is serious or funny, you can use it to boost your business.
- Don’t forget to provide social services to customers: 67% of customers in America make purchases through social networks, so don’t forget to provide customer service. You can serve customers through the same account you have or by creating a separate account and responding to their needs (depending on the type of organization and the service you provide).
- Since 2006, Twitter has provided opportunities for business evaluation, engagement with followers, and brand development. Twitter is one of the most powerful channels you can use to create lasting relationships that ultimately lead to the success and prosperity of your business.