How to design a logo in 7 steps
How to design a logo? If you ask yourself this question, we suggest that you read this article carefully. Logo design is one of the most important steps in branding. Many brands use unique and attractive designs to make their brand known. The logo design should be done using the principles of graphic design and considering the target audience and brand content. Considering that different brands need a logo with different designs and sizes according to their activities and products, in designing a logo, it should be noted that the logo in question should be able to be used in all formats and sizes, such as on a poster. , packaging, business cards, certificates of appreciation, etc. can be used well.
Since the logo is a part of a brand, it is closely related to digital marketing and content creation. In fact, the logo can be used as a brand symbol in all digital channels. For example, the logo is used for advertising on social networks, websites and blogs, emails, and even for creating online advertisements. Also, the logo can be part of the brand’s digital content.
For example, in promotional videos, the logo can be used at the beginning and end of the video as well as during the video display. In addition, the logo is also used in images and photos related to the brand. Therefore, logo design and its connection with digital marketing and ordering content production is very important. During this process, the principles of graphic design and brand needs in the digital space should be considered.
Essential points of logo design
How to design a logo? It is necessary to pay attention to certain points. In the rest of the article, we have tried to provide you with some of the most important things when designing a professional logo:
Brand Identity
Brand identity is one of the most important factors in logo design. Before starting the logo design, you should get familiar with the brand identity and get a complete understanding of the brand’s products and services. Brand identity includes the destination, mission, values, and goals of the brand that should be involved in logo design.
Ideation
After you have a complete understanding of the brand identity, you should move on to ideation. At this stage, you should create different ideas for logo design and choose the best idea according to the needs of your brand and users.
Choosing a logo style
To design a logo, you need to define and choose its style. Logo style can be simple, stylish and professional, fluid and dynamic, creative and fantasy, etc. The choice of logo style should be according to the identity of the brand and its products.
Choose the type of logo.
In this step, you need to choose the type of logo. The type of logo can include an image, text, a combination of image and text, etc. You should choose the type of logo that is best for you and your profession.
Color selection
The color of the logo should be in harmony with the identity of the brand and its products. You should use colors that identify your brand and, at the same time, match the needs of users. Also, you should keep in mind that the logo color should be usable across all platforms and brand products.
Choosing a writing style
If your logo contains text and words, you need to choose a text style. The writing style should be in harmony with the brand identity and logo style.
Logo implementation
After designing the logo, you need to implement it. The logo should be usable in all different formats and sizes. Also, you must use the logo in all products and digital channels of the brand. To implement the logo, you should consider different formats, including PNG, JPG, and SVG. Also, the logo must be usable in different sizes, such as large, medium, and small, so that it can be included in all products and digital channels of the brand.
Suitable software for logo design
For logo design, some of the best graphics software are:
Adobe Illustrator software
This software is one of the best logo design software. This application allows logo designers to design a unique logo by providing graphic tools such as color control windows, font selectors, drawing tools, etc.
Adobe Photoshop software
This software is suitable for designing a high-quality logo, editing images, and making changes to them. This program provides many tools for logo design to its users.
CorelDRAW software
This software is also one of the best logo design software. This application offers professional graphic tools, diverse and customizable fonts, and various drawing tools to logo designers.
Inkscape software
This software is free and open-source software for logo design. This program allows logo designers to design a high-quality logo by providing graphic tools such as drawing tools, font selectors, lines, and geometric shapes.
Canva software
This program is one of the best online logo design software. Using this application, you can easily design a unique logo for your brand. This software provides various graphic tools to its users.
Also, you can use other software such as Sketch, Affinity Designer, and Gravit Designer to design the logo.
Conclusion
Many people may ask themselves how to design a logo. In this article, we tried to explain the answer to this question as much as possible. Suppose you have experience in the field of logo design and you intend to earn money in this way. In that case, you can visit the website and register in the graphic designer recruitment section. In logo design, you should pay attention to certain points.
Some of these are:
- Simplicity: Simple and rare logos are better understood and remembered. So try to design a simple and meaningful logo.
- Colors: Colors are very important in a logo. In logo design, use colors that are related to your identity and activity, and are also uniform and simple.
- Prominence: Your logo should stand out in any situation. Therefore, use fonts and shapes that are visible in any size and any color.
- Consistency: Your logo should be consistent everywhere. Therefore, in designing a logo, pay attention to the type of your activity, the audience and the use of the logo in different environments.
By following these tips, you can design a significant and meaningful logo for your brand. Applications that you can use in logo design are as follows:
- Adobe Illustrator
- Adobe Photoshop
- CorelDRAW
- Inkscape
- Canva
- Sketch
- Affinity Designer
- Gravit Designer
- Logo maker
- Logo Design Studio Pro
- LogoYes
- Logo Design Studio
- Logo Design Studio Pro Vector
- LogoSmartz
- Summitsoft Logo Design Studio Pro
