Content creation with ChatGPT
Creating content with ChatGPT (Generative Pre-trained Transformer) or, in general, any system based on artificial intelligence is a process by which textual content can be generated. Below is a more complete explanation:
ChatGPT model pre-training
The content generated by ChatGPT has been able to learn linguistic statistics and different patterns by using large amounts of different texts and content, such as books, articles, and web pages, in the pre-training stage. This model, for example, can start a sentence and then predict the next sentence using learned linguistic statistics.
Content creation with ChatGPT
To generate content with ChatGPT, the user interacts with the model. The user can enter a question, request, or command, and the model will generate a response. Based on the training data used in the pre-training phase, the model tries to generate a suitable answer based on the text input by the user. This content creation may include answering questions, providing explanations, providing guidance, or producing creative text.
Evaluating and adjusting the content production model with ChatGPT
After generating content with ChatGPT, its performance should be evaluated. Human critics can do this evaluation to check the accuracy and quality of the answers produced by the model. If the model’s response does not work correctly and optimally, the model can be adjusted and retrained to generate better responses.
Risk management and quality control
Creating content with ChatGPT requires managing possible risks. This model may produce answers that are incorrect, inappropriate, or unacceptable. Therefore, there is a need for quality control and continuous evaluation of the responses generated by the model. Also, methods such as inappropriate word filters, usage guidelines, and policies management, and user participation in improving the model can be used.
Advantages of using ChatGPT in content creation
Using ChatGPT in content creation can be useful in many areas and industries, including:
1- Customer Support
ChatGPT can act as an effective complement to customer support teams. The model can answer customers’ questions, provide technical guidance, and solve common problems.
2- Creating creative content with ChatGPT
Using ChatGPT, you can create creative content such as stories, poems, promotional texts, etc. This model can provide new ideas and act as a creative partner for writers and content creators.
3- Teachers and Education
ChatGPT can be used as a useful educational resource for teachers and students. This model can answer students’ questions and provide explanations and instructional guidance.
4- Production of news and content
ChatGPT can be useful in producing news, articles, and content in various fields. This model can search for information and automatically generate articles and content.
The most important point in using ChatGPT in content production is that the model operates based on the training data used in the pre-training stage and is able to produce creative and innovative content. However, the model cannot deeply understand the real world and may produce incorrect or worthless answers. Therefore, when using ChatGPT, you should always pay attention to the quality and precise control of production.
How do we evaluate the responses received from the ChatGPT?
Various methods and criteria can be used to evaluate the content produced with ChatGPT and measure their quality. Below are some common evaluation methods for responses generated by the GPT model:
1- Human evaluation
In this method, content production with GPT is evaluated by people with expertise in the desired field. People can use an evaluation scale or theorize to check how accurate, complete, and logical the model’s answer is.
2- Automatic evaluation
In this method, automatic criteria are used to measure the quality of answers. Criteria such as precision and recall, semantic similarity, BLEU score, and ROUGE score can be used for evaluation.
3- Drift detection
In drift detection, the GPT model is evaluated over time to check whether its performance changes or not. This method can show if the model is improving over time or if there is a drift in the model’s performance.
4- Response improvement evaluation
In this method, the GPT model is compared with an evaluation system to see which of the two responses produced by the model or evaluation system is better. This method can identify improvements in model responses.
5- Correction by users
In this method, the content produced by the GPT model is evaluated and corrected by users. Users can review the generated answer and provide a better answer or correction as input. This method can provide significant improvements in model responses.
These methods are only an example of the methods used to evaluate the content produced by the GPT model. Experts have realized after investigations that regarding the evaluation of the answers produced by this model. However, the criteria mentioned in the previous list, specifically the BLEU and ROUGE criteria, are not suitable for evaluating the answers produced by the GPT model. These criteria have had modifications designed for machine translation models and are not directly applicable to the GPT model.
The role of content creation with ChatGPT in digital marketing
Content creation with ChatGPT can play an important role in digital marketing. ChatGPT is an artificial intelligence system that is able to act interactively and respond to users’ questions and needs. Below, we explain the role of content creation with ChatGPT in digital marketing:
Communication with clients
Using ChatGPT, companies can interact with their customers and answer their questions and needs. This artificial intelligence system is able to be available around the clock for days and weeks to help customers on a scheduled basis.
Customer support
ChatGPT can act as customer support and answer customer questions, solve problems, and provide necessary guidance. This helps companies provide better customer service, increase customer satisfaction, and retain existing customers.
Automatic content generation with ChatGPT
ChatGPT can be used as a tool for content creation in digital marketing. ChatGPT can generate relevant answers and engaging content by providing customers with questions and requests. This content can be used to communicate with customers, product guides, explain features and benefits, technical tips, etc.
data analysis
ChatGPT can also be used in data collection and analysis. By examining customers’ questions, requests, and needs, useful information about their preferences and needs can be extracted. This information can help companies improve their marketing strategies and provide the best solutions for their customers.
By creating content with ChatGPT, companies can better connect with customers, provide better services, and improve their marketing strategies. Also, this method can help save time and costs associated with customer support and ordering content. However, in using ChatGPT, you should pay attention to factors such as answers’ accuracy, brand style compliance, and respect for customer privacy.