Today, choosing a brand name should not be taken lightly; choosing a brand name is one of the basic rules of starting a successful business. A brand name is more than an ordinary name and includes a large part of the result of your business.
Today, choosing a brand name is like choosing a name for children, as parents check that their child’s name is special, has a good meaning, that no one from the family and acquaintances has given that name to their child before, that it is compatible with the name of the baby’s sibling. have and…
The effect of choosing a good brand name on business success
To start a business, you have spent planning and time, you have researched your target community and the market for a long time, you have obtained statistics, you have presented your prototypes and compared them with competitors’ work samples and evaluated them, and finally, you are ready. To turn your goal into a profitable business.
But before continuing, you must choose a brand for your business, which you may have thought about here and have several suggestions for your brand, but you must know whether these chosen names are effective for your activity.
Just as a suitable brand for the company can make your business reach the top, a wrong name can also keep your business from succeeding.
Most people spend a lot of money and time choosing a good brand name, but others do not spend energy to choose a brand name and do not consider the aspects and principles, so after a long time, they decide to change their brand name. Changing the brand in the middle of the road will bring you many challenges.
Interestingly, most business owners are noble that their chosen brand name has a problem, but they hope that a miracle and magic will happen and this problem will be solved by itself. All good brands can deserve success if a proper marketing strategy supports them. Have.
A step-by-step guide to choosing a successful Brand name!
Choosing a brand for a start-up business may seem simple to you, but it is one of the most important aspects of business success. This brand will create the image of your activity in the coming years, and you should make the best and most reliable choice from the beginning.
The brand should be so that customers can communicate with it well, so only a catchy brand is not a sufficient condition for a good brand name; that’s why we said that choosing a brand name is not easy!
What are the rules for choosing a brand name?
If you fail to legally register the selected name as your brand, no matter how much you spent on finding a brand name, it will be wasted, so first of all, learn about the rules for choosing a brand name:
- The selected brand names must be Farsi, and foreign words should not be used.
- Be following the Islamic affairs of the country.
- It has not been used before and has not been registered. To check this issue, the silence. Ir website will help you.
- Numbers should not be used mathematically.
- It should not have the titles of martyrs, witnesses, and the like.
- It should not have the names of contemporary explorers, poets, and researchers.
What are the characteristics of a good brand name?
The brand name should be able to convey the experience, credibility, and prominence of the products or services. The most important and special feature of the brand can be seen in its personality of the brand. The personality of the brand depends on its most important and special features.
Some experts in this field believe that abstract titles are great to choose from, but others believe that news titles that introduce your business to the target community are the best choices. We will continue to introduce the characteristics of a good brand name.
To be attractive and catchy.
Your brand name should be so that it will not be erased from customers’ minds, even at the beginning of the business. It would help if you thought about the future and marketing campaigns. Your brand should be interesting for media and internet advertising.
Do you need to evaluate whether this brand matches your ads or not? Is it possible to make an advertising slogan for this brand? Although coordinating these things will complicate your work at the beginning, you can plan for this issue to some extent based on your feelings and that of others.
Be short, concise, and convenient.
The brand name should roll easily on the tongue, be easy to remember, and not be so long that the target audience takes a breath when they hear your name. There are short, concise, and comfortable brands like Adidas, Disney, Facebook, and…!
The meaning of the ease of the brand is that any person can easily pronounce the brand’s name, write it or search in search engines. Your business brand should not look like a long phrase; sometimes, it is suggested that you use two short words. Such as Coca-Cola, Mercedes-Benz, or Louis Vuitton brands and…
Choosing a short brand name makes it easy for customers to remember and remember. This is significantly effective in the growth of your business. The brand must also be Web Friendly.
The appearance of the brand should be stylish and balanced
It is better to consider how your brand appears in the logo, advertising posters, and business cards, for example, the brand name Mazmuz, Cisco, or AT&T, which have symmetry and balance and are more user-friendly.
Your brand personality should be consistent with your type of business and have meaning.
The selected brand must be suitable for your type of business and, in other words, have a meaningful connection with your work. For example, if your business is in the field of education, you cannot choose a name suitable for a store business.
Don’t forget that the meaning of having a brand is not that it is meaningful only for you, who owns the brand business. The meaning of the brand name should be tangible for everyone because you are with each one of your customers who are with your brand for the first time. You are not facing to explain its meaning to them.
A brand that has hidden or personal meaning will not be successful in evoking the concept of your business, for example; It seems that there is a special energy hidden in the name of the Red Bull energy drink, and we are given the feeling that if we drink this drink, we will become as strong as an angry red bull!
The selected brand is prominent among competitors.
Do not use the name of a well-known brand that has already been registered, especially if you are a newbie, because this issue, in addition to creating legal issues and paying compensation, will cause the result of taking a photo because most users will find out about your modeling and consider you as a fraudulent brand. And copywriters remember.
Preferably do not use brand abbreviations.
It is not always easy to pronounce brand abbreviations, and since it does not create any special mentality and perspective in people’s minds, it is soon forgotten. Although it is tempting to have a brand abbreviation for convenience in meetings and conferences, it is a resource and strength at the beginning of the way of starting a business. We don’t have enough marketing to tell the target community what our acronyms mean. In the following, we will examine some important points about choosing a brand name and recommend you follow them:
- Before registering a brand, do some research on the chosen name.
- Take the choice of brand name seriously.
- Before choosing a brand name, check other competitors to finally choose a distinctive name.
- Think about your target audience and customers before choosing a brand.
- Do not play with words.
- Ask other people to pronounce your brand name to make it comfortable.
- Be creative in choosing a brand.
- Examine the brand from every angle to determine whether the brand conveys the type of business well.
- As much as you can, do not put your name on the brand.
- Use the ideas of friends who care about the profit and development of your business.
- Don’t limit yourself so that the brand represents exactly what you do. This will prevent you from developing your products and services in the future. In other words, we should be holistic in choosing a brand.
- Do not involve all your friends, acquaintances, colleagues, and family in choosing a brand name because, in the end, you have to choose a name, and maybe a group of your loved ones will be upset.
- Use brainstorming, i.e., ask creative people and people who want you to grow to put forward their ideas before explaining exactly what your work is and what you want to create in the minds of customers with the brand name. , then collect all their ideas and remove them one by one at the right time to finally choose the right brand.
- Don’t consider geographical limitations to choose a brand name; In other words, if one day you progress so much and your product is exported to other countries, your brand name should be in such a way that it is pronounced well in other countries and does not lead to a change of the brand name, because this will cause a fatal blow to the brand.
After choosing the brand name, don’t go to it for a few days and test again after a few days to see if it has all the features of a successful brand. Make sure you are satisfied with it and love your brand. If you hear your brand’s name from other people, would you be excited or not? Don’t choose if you don’t like it, just like you don’t name your child if you don’t like it.
Finally, to start a successful business, one of the most effective steps is to choose the right brand name, spend time and energy on this and rest assured that in the end, you will conclude that it was worth it. Some may tell you that choosing such is nominally impossible, but experience has proven that it can be done, but it requires a little patience, energy, and deep thought.
Currently, some brands that only time and patience were spent on are worth more than 400 billion tomans, so to choose the ideal brand, it is recommended to follow the mentioned tips and advice.