Early humans had to carve on the walls of caves to communicate or record their happy moments. But today you are able to communicate with people on the other side of the world using your mobile phone. Thanks to the advancement of technology today, you can even make video calls. But in the meantime, one of the most prosperous jobs in today’s modern and advanced world is logo design. Logo design is one of the most popular jobs in the world of content creation and digital marketing. In the continuation of this article, we are going to examine and introduce the types of written logos. So follow us until the end of the article.
What is a written logo or logotype?
It is obvious that modern and modern logos have different types. For this reason, you need to be familiar with all types of logos before placing an order for graphic content production. Different types of logos have been introduced, and the choice among them depends on your taste and the type of services or products you offer. Some types of logos include monogram logos, typography logos or written logos, visual logos, abstract logos, mascot logos, hybrid logos, minimal logos, 3D logos, etc.
As in the upper parts of this article, what is a written logo? We mentioned that one of the types of logo is a typography or written logo. As the name suggests, a written logo is designed based on writing and text.
According to the definitions of what is a logotype article? A logotype is a logo in which the designer can design written logos using various elements, including creative fonts or even modern and broken fonts. In simpler language, it can be said that written logos are a type of logo in which the image and text do not have a place, and their main identity is determined by using different English fonts.
What are typography logos? And what are the uses of logotypes?
It should be noted that written logos are also used as part of a logo or its graphic symbol. In the meantime, designers can use creative elements to increase the impact of the designed logo on the audience. For example, the type of arrangement of letters in words or adding some creative shapes and attractive emoticons can increase the effectiveness of written logos.
English-written logos are written logos that usually designers use English handwritten fonts for their design. One of the points that is of great importance in the writing rules of the English language is not to space letters from each other. If you look at English handwriting, you will find that English calligraphers do not lift their pens from the paper to write!
Full introduction of all types of written logos
Now that you are familiar with the steps of creating a written logo, now it is time to introduce the types of written logos. One of the types of logotypes we can refer to is logotypogram. Typography is actually one of the most used types of written logos. In this type of logo design, your business name is written with beautiful lines and fonts. You can use beautiful lines or stickers to increase the visual beauty of the logo.
The symbol letter logo is another popular type of written logo. According to the name of your company or business, the designer uses their initials to design the logo. In this model of designing written logos, the designer will be able to increase the visual effects of the logo using his creativity.
One of the types of logos you have seen on advertising billboards, posters, or even all over the Internet is hybrid logos. Combined logos are considered one of the most beautiful and, simultaneously, the most complete types of logos. In designing this type of written logo, designers use both text and images to increase the appeal of the logo.
Get to know the types of written logos completely.
The images used in the combined logos are very different. For example, you can use natural images to create a logotype. Also, you will be able to use your creativity to put the images you have designed in the logo. It is also important that you need to use unique images for your composite logos. Because using copy images that have already been used in different places will have a very bad effect on your branding. So, using images or even unique fonts to design your logo is better.
Be careful that the cost of logo design services you will pay for designing all kinds of written logos will be returned quickly. According to the opinion of professors and consultants of business and sales courses, an attractive logo design greatly impacts your brand’s sales. If you look at the surveys, you will find that many business owners have admitted that their sales have increased significantly after designing a logo in accordance with the principles of logo design.
Advantages of designing all kinds of written logos
One of the main advantages of designing all kinds of written logos is to communicate well with customers. It is safe to say that communicating with customers is one of the most important factors that affect your sales. The audience that sees your logo is not actually familiar with your logo and business. For this reason, designing an attractive logo can positively affect building trust in your brand.
On the other hand, if your written logo is designed properly, it can have a beautiful effect. Beautiful visual effects may not be important for people at first glance. Still, today, when the fashion industry has made many advances, this factor is one of the most important success factors because many people decide to buy from your store for the beauty of your logo.
How to design a written logo in 3 steps
As mentioned above, the design of a written logo and, in general, any logo includes three stages, which are providing the antecedents of the design of the written pattern, understanding, and understanding, and then choosing the appropriate factors for the design of the written logo and the practical stage of designing the written logo. Below is a brief description of these three steps.
1. Providing precedents for writing pattern design
This stage itself is divided into two other stages. First, providing an identity and structure for the target brand, and second, imagination and ideation.
In the first part, i.e., brand identity, we must first answer questions about our business so that we can define our brand identity with their help. Some of these questions are:
- What was the reason for starting this business?
- As Company X, what beliefs or values do we care about?
- In what cases are we superior to our competitors?
- What is the reason for the uniqueness of us and what we do?
- Define your brand in 3 words.
- If people want to define our brand in 3 words, what are those three words?
After answering these questions, we come to the second part of written logo design, i.e., idea generation. This step can be considered the most difficult part of this process. 3 things can help you to generate ideas: Brainstorming, making a mind board or Moodboard, and finally, analyzing competitors’ logos.
2. Understanding and then choosing the right factors for designing a written logo
In this stage, which includes 4 steps, the logo can be visualized to some extent. These four steps are choosing a logo style, choosing a logotype, choosing colors and combining them together, and finally choosing a writing style. Then, combine these 4 steps appropriately and use them in your logo.
- Different styles have been defined for designing logos: classic style, traditional or nostalgic style, modern and minimal style, humorous style, and handmade style.
- There are different types of logos, 7 of which are given below: letter symbol or monogram, written logo or logotype, visual logo, abstract logo, mascot logo or symbol and sign, combined logo, and emblem logo.
- The selection of colors is important in the logo design process because each color indicates different concepts and feelings. For example, red evokes passion and excitement, blue is relaxing and favorable, and black brings glory and splendor to mind. You can also use a combination of colors, but be sure to pay attention to the color cycle to choose the appropriate colors.
- There are different fonts for logo design, including serif fonts, sans fonts, handwritten fonts, and display fonts.
3. The practical stage of designing a written logo
The design begins at this stage, which is the practical stage of designing a written logo. Now, by entrusting the work to a designer or design team or doing the design yourself. If you decide to leave the logo design to someone else, for example, use the online written logo design, it is better to state all your considerations and wishes first so that you can get the best output. Some companies hold logo design contests, which are also interesting in their own way. In this way, you can have a large number of logos and choose the most suitable and most liked one from among them and select it as a logo.
What are the stages of logo design training?
In order to be able to design a logo, it is necessary to get familiar with the steps of learning how to design a written logo. First of all, you should know what is a logo and what are its types. After getting to know the types of logos, you should be able to identify the types of written or image logos. One of the most important steps in logo design is idea generation. You should be familiar with the concepts of Mind Mapping and Brainstorming and be able to come up with various ideas. In the next step, you should put the idea or ideas on paper and make the initial sketch.
This work has principles such as contiguity, substitution, shrinking or enlarging, inverting, deleting, etc. Then, you should know about the golden ratio and its role in logo design, and finally, choose a software like Photoshop to design and implement your logo. You can participate in training courses on logo design in Photoshop and design a logo with the help of this software.
In this article, we tried to introduce you to the types of written logos. If you are satisfied with this article, you can read other articles on our blog.