In Recent Years, Artificial Intelligence Has Helped Improve Search Patterns, Especially In Search Engines Like Google, And Returned The Most Relevant Results To Users.
Artificial intelligence technology has grown significantly over the years, and one of the most important applications of artificial intelligence in recent years has been its implementation in Internet search engines.
Artificial intelligence has made web search much easier than ever before, with features such as spelling correction to predict user searches. Google is a leader in Internet queries.
This search engine is equipped with an artificial intelligence-based algorithm that helps improve the user search experience; But what exactly does this AI do?
What is BERT, and how does it help Google search?
Humans perform much better than humans in conversation, language, and comprehension. BERT is Google’s attempt to fill this gap. The BERT model uses neural networks to understand queries and user text better. Google Burt is an open-source technology that anyone can use to build their own Q&A system.
The BERT model processes all words in a sentence instead of processing individual words. Words like “to” and “for” are easier for this system to understand. This system dramatically improves the user search experience because it humanely understands search queries. In fact, you can do your research more conversationally and naturally and achieve more relevant results.
Google spelling correction using artificial intelligence
One of Google’s notable features is Spell Check, which uses artificial intelligence to correct words automatically. This feature helps to display better results. Google has used an artificial neural network to implement this feature. This neural network is a collection of connected nodes that function similarly to brain neurons.
Google can use artificial intelligence and neural networks to detect and correct typographical errors. Although this feature is not 100% accurate, it has been greatly improved since the beginning. In fact, this feature can also guess the context of erroneous queries.
For example, if you search for especially adored flowers, Google does not change anything in the search query because the fragrance is an integral part of flowers. However, if you search for “specially odored doors,” Google will find that the odor has nothing to do with the door and correct it as ordered.
Google Maps and AI
Google Maps is one of the most widely used navigation systems today, and many of its capabilities depend on artificial intelligence. From providing instant traffic updates to features like Live View, these features are equipped with artificial intelligence algorithms. Google Maps also allows you to track your friends using instant location data.
In addition, one of the most useful features is the busyness feature. Whenever you search for a place like Cafe on Google Maps, information about how busy it is is provided. These statistics are often very accurate because Google uses an algorithm based on artificial intelligence and Location History data to reach these recommendations.
The integration of Google Maps AI was advantageous during the Covid 19 world, as most people sought to avoid crowds. In addition, newer Google Maps features such as Live View use artificial intelligence to navigate closed areas such as markets, airports, and railway stations. Without AI, it would not be possible to scan the billions of Street View images needed to implement this feature.
Artificial intelligence and deep learning of information
One of the most used features of Google search is the images section. No matter what the search is, you can easily find related images by clicking on the Search Results Images section. Google Images displays image information using artificial intelligence and in-depth learning. For example, if you search for a picnic spot close to your location, an image with green space or fountain will display. By clicking on the image, Google will automatically display related data such as the fountain’s location. Google can display even more relevant information to improve the search experience. All these capabilities are realized thanks to artificial intelligence.
Google Lens and AI
Google Lens is one of the most widely used Google applications that allows you to detect objects and many other things. The application’s feature set includes translation, text selection, and similar objects, thanks to the implementation of artificial intelligence.
Google Lens is beneficial when shopping. If you like a particular outfit or accessory, open Google Lens and point your camera at it. This application uses Google’s vast databases to display similar products in color, texture, and style.
In addition, Google Lens uses artificial intelligence to copy handwritten text to the phone’s clipboard and then paste it directly into the computer. Many features of the Google Photos app also work with artificial intelligence. Features such as making a movie and 3D versions of images or Memories feature. Using the face recognition feature of this application, you can search for images with the presence of specific people.
Improved searches
As you can see in the sections above, artificial intelligence plays a prominent role in improving the Google search experience; But even with the rapid growth of this technology, search queries have shortcomings.