Social applications are software and tools for communication and interaction that operate on the Internet. Nowadays, everyone is talking about social media, and I want to introduce you to these applications, but my goal in this article is different. In this article, I would like to be a little more specialized and with a statistical analysis of free social applications, so that in addition to getting to know more about those who have internet businesses, especially those who deal with marketing, in a better understanding and use of marketing in These social applications have helped. Continue with this article to learn more about free social applications.
The unquestionable importance of social applications
Social applications, especially in marketing, can help develop people’s interests and find similar interests among them. The extraordinary feature of social media is that people are increasingly familiar with new ideas, jobs, companies, and businesses, based on their needs and interests. This unique feature of social applications has made them one of the most important parts of our lives today. A part that, while expanding, affects strangely in decisions, choices, and in general, all aspects of our lives.
The presence of social applications in all our lives
Social apps were a gift for interaction and communication that we didn’t even think we could achieve. Even today, we don’t know what we would have done in the days when we didn’t have them. Who would have thought that it would be so easy to provide communication between all parts of the world? Nowadays, social applications have a colorful and important presence not only in our personal life but also in every moment of our business life with marketing. Because today many people and businesses worldwide use applications like Instagram and Twitter to advertise their existing or future businesses.
Suppose we want to point out some of the best social applications in the vast and endless world of the Internet. In that case, we can say that five social media, Instagram, YouTube, WhatsApp, Telegram, and Facebook, are among the most popular and important in this field. Still, we must He admitted that social applications are beyond Instagram and Telegram. For this reason, don’t forget to check social media and find the best ones for your business. In this article, I will mention these five applications because these five applications are the most famous and the best for internet marketing, especially in Iran.
Five kings in one region; Free social apps
1. Facebook
It is one of the social sites and applications that need no explanation because the entire web is full of tips and features of this media for marketing, marketing, and SEO.
It showed everyone how human interaction is possible through the web. There was indeed a huge departure, especially in Iran, from this media, but now it has almost 500,000 active users worldwide daily. Of course, this media is not the most visited among the media, and YouTube is far ahead of it, with almost 10 billion more views. Also, the percentage of Facebook’s popularity has decreased from approximately 58% in 2015 to 32% in 2020, which shows that its popularity has decreased in these years; But don’t forget that Facebook is the most important part of internet marketing and should never be ignored.
2. YouTube
The number of YouTube users is less than that of Facebook users, but its views are far more than Facebook because everyone can use it regardless of whether they are a member of this media. YouTube is one of the best for marketing. Especially business marketing related to children. Because while Facebook does not allow its users to be people under 13 years old, the statistics of watching YouTube by children worldwide are amazing. 80% of parents in developing countries said their children regularly watch YouTube videos. Half of this number even mentioned that their children watch YouTube videos at least once daily.
Along with this, YouTube is also very popular among youth and adults. In a staggering statistic, more than 70% of adults in developing countries claim to use YouTube daily.
3. WhatsApp
Although, due to WhatsApp’s resistance to traditional advertising, this app offers very few options for marketing to businesses compared to other social apps, this social app, with more than 2 billion users, is one of the many social apps like it. It has overtaken Chat, Telegram, and Facebook Messenger, which act as messengers. It makes WhatsApp one of the most important in internet marketing. These social applications add a lot of marketing value to businesses, especially for businesses that need a written-audio communication tool.
4. Instagram
Instagram is undoubtedly the king of kings. The biggest contribution of this social application to digital marketing is the creation and expansion of the influencer concept. An influencer can be considered one of the best ways of internet marketing.
Many people were able to gain unique popularity with the help of Instagram. This popularity made ordinary people and celebrities use their popularity and earn money from this social application. In the continuation of this issue, the world and a completely new concept in internet marketing, influencer, came into being.
Statistics show that Instagram owes its great appeal and popularity to users under the age of 35. It is unbelievable, but of this social application’s 1.22 billion active users, more than 70% are users under 35 years old.
Also, Instagram is one of the social applications known as the best platform for so-called B2C marketing. B2C means direct communication between the end user and business owners. It means that this social application is the best place to create a direct connection between a business, service, or product, with its user, consumer, or end customer.
5. Telegram
Telegram is one of the most serious competitors of WhatsApp. March 2018 to January 2021 can be considered the spring of this social application. Because in these three years, Telegram increased its active users by more than 150%.
Telegram’s positive point for marketing is the attractiveness of this application to its audience. According to statistics, we can say that users who use Telegram spend more time on this social application than users of other social applications. Statistics show that Telegram users spend almost 3 hours on this application every month, which is a stunning and very attractive statistic for businesses.