We are discussing a very practical and important topic in internet websites that will help users and managers get their website content to the highest rank in search engine results. Yes, we should seriously follow the discussion of SEO and especially Google SEO algorithms to help with high precision to all the important factors of improving and optimizing our website. In the rest of this article, we want to introduce you to a set of active Google algorithms in the optimization and SEO of internet websites, so stay with us.
Algorithm Introduction
First of all, we need to know what the word algorithm is and what its application is.
To learn more about the application of the algorithm, we must first have a precise definition. The algorithm is a list of rules and instructions a computer must follow to complete and execute a process. This term should be used in a programming and computer project to simplify the process of doing their work rather than complicating the issues. Now that we are familiar with the term “algorithm,” we want to go to the main topic of Google’s algorithms without wasting time.
Introduction of Google Algorithm
After defining the algorithm discussion, it is necessary to know about Google’s SEO algorithms in a specialized way.
Google algorithms have a relatively complex system that can help the search engine rank the best website pages related to the search term. For ranking and finding the most relevant sites, Google uses several different and complementary algorithms, each designed for different factors inside and outside the site.
The work of these algorithms makes the result of the user’s search completely related to the subject of the search, which has made Google highly successful since its inception until now. One of the most important tools that can help you check the SEO status of your website is the Google Search Console tool. Considering this issue, I would like to introduce the Google Search Console tutorial for site analysis and SEO published by Faradars.
The most important Google SEO Algorithms
In this context, we must say that wherever Google has realized its search engine results are lacking and weak, it has tried to cover it by introducing a new algorithm. Sometimes, regarding these weaknesses, he first tried to update and optimize his previous algorithms. Of course, these updates include two categories: big and small. Small updates can be done several times daily, but their effects are not tangible to users.
But for big updates, we will see more extensive changes that Google sometimes makes on an annual basis, accompanied by reports and smart ads to inform users of these changes. Of course, these big updates can end with the introduction of the new Google SEO algorithm. One of the interesting points about the name of Google’s algorithms is that it is mostly derived from the names of animals, which can be called the zoo of Google’s algorithms.
List of Google SEO Algorithms
It is important to mention that many of the algorithms provided by Google have directly impacted the traffic and ranking of sites, and special attention should be paid to them and their functions. On the other hand, the new algorithms may only complement the previous ones and do not greatly impact site ranking optimization. But since each has its characteristics, it is not bad to get acquainted with the most important Google SEO algorithms.
Below is a list of Google algorithms:
- Penguin algorithm
- Hummingbird Algorithm
- Pigeon algorithm
- Panda algorithm
- Content freshness algorithm
- Venice Algorithm
- Pirate algorithm
- Gadon mobile algorithm
- Blind mouse algorithm
- Google dance algorithm
- Rank Brain Algorithm
- Medic’s algorithm
- Burt’s algorithm
- Google Sandbox
- Mobile First Index Algorithm
- Payday Loan algorithm
- MUM algorithm
Each of the above algorithms has been introduced specifically for a specific field and application for ranking sites, but some have been new updates to previous algorithms.
Note: We must be careful to continuously check the news related to the changes in Google’s algorithms to use their latest features and instructions to optimize our website.
Panda Algorithm
One of the most important Google algorithms is the Panda algorithm. Google introduced the Panda algorithm in 2011. Google and its internet services have been providing services to users for years. Still, the Panda algorithm can be considered the first Google algorithm officially introduced for SEO. The Panda algorithm joined Google’s core algorithm in 2016 and continuously checked the activity and all internet sites. Implementing the Panda algorithm can be considered to lower the ranking of websites whose content is known to be of poor quality, increasing the ranking of more reliable and high-quality websites.
This goal has been drawn for all Google SEO algorithms so that all the websites on Google’s blocklist and spam are identified and removed from the users’ search results list.
What is the Google penalty?
The word “penalty,” introduced in sports with a ball before, is used by Google this time as a penalty for offending and spamming websites. When we refer to a website being penalized, we mean that the website in question has specific content problems recognized as violators by the Panda algorithm. Most cases introduced as a site’s penalty steal other websites’ content and duplicate the writings. So, to prevent the website from being penalized by Google, we must produce and publish unique, authored, and unique content.
One of the criteria that the Panda algorithm focuses on is usually the content on the page, which matches the title searched by users with the content on the pages of the sites. If the desired content matches the searched title, it will be displayed in the search results. Gave As one of the most important and oldest Google SEO algorithms, the Google Panda algorithm is sensitive to 2 important things and will deal with them:
- Websites with very short content
- Websites with the sole purpose of linking to other sites (Affiliate sites)
Panda’s algorithm can easily identify websites with short and small content. To prevent your site from being penalized, you should remove the content of pages that you think have little content, both in terms of the number of links and the number of words. Correct. Some people often insist on repeating the keyword and the main SEO keyword in their content. This can easily lower your website’s rank in Google results and penalize your site.
Content Freshness Algorithm
The content freshness algorithm was introduced in 2011 when Google changed how websites are ranked so that newer content is placed in higher results and first pages. Of course, this change is completely natural, and when something is new and updated worldwide, users like to see the latest news at the beginning of Google’s results and access them more easily.
Venice Algorithm
One of the Google SEO algorithms introduced by this company in 2012 is the Venice algorithm, which is specially designed for local searches and close to the user’s location. This big change makes the user looking for a product or service find the nearest service center near his place and city. You may ask how Google gets our position. This position is obtained by identifying the unique IP identifier of each computer system.
Google Penguin Algorithm
In this algorithm, attention was paid to the issue of linking between sites and the term backlink, and these links were analyzed. The important thing about giving and getting backlinks is to be authentic. You should be careful. Other criteria for penalizing sites are buying and selling backlinks and exchanging them.
In 2016, due to the importance of the Penguin algorithm, Google added this algorithm to its core, which can continuously explore and analyze search results; as a result, sites are penalized very quickly, and on the other hand, getting out of the penalty is easier and in time. Be shorter.
The design of Penguin’s algorithm was to prevent the buying and selling of backlinks to deal with this; as a result, if a website were considered a violator in this regard, it would be removed from the results list by Google or placed on the lower pages, which also causes The ranking of that website will be reduced.
Pirate Algorithm
As the name of this Google algorithm suggests, it is about fighting against copying and duplicating website content so that sites that steal the content of other pages are identified and their rank is reduced. In this field, many websites usually steal the content of other sites, among which we can refer to sites for downloading movies, books, software, music, etc. It is impossible to talk about the accuracy of Google’s Panda algorithm because it constantly looks for duplicate content among billions of websites. People also have their tricks to avoid being recognized and penalized. As a result, it cannot be said that this algorithm does the job completely, and on the other hand, users try to publish their content with a slight change to avoid detection.
Hummingbird Algorithm
Among the weaknesses that initially existed for the search results was the display of websites with the same content as the searched title. And this issue made it difficult to display websites related to the searched term. One of Google’s SEO algorithms, Hummingbird, solved this problem and displayed relevant results by changing the process of analyzing the key phrases entered by the user. This case was provided by changing the type of query related to the main searched title, and other websites that were related and synonymous with other websites were also displayed to users.
One of the good developments in the search field is voice search, which was created in 2013 by Google using the hummingbird algorithm. Today, all mobile phones are equipped with voice search, which has improved the accuracy of operation and the results obtained.
This algorithm can pay attention to all searched words instead of individual words. So, as a result, a good development was achieved in terms of semantic search. In addition, if you search for a phrase with a misspelling, Google will show you the correct phrase using the Hummingbird and ask if you mean the phrase Corrected and suggested.
With this, the user interface between searchers and search engines will work better every day, and those unfamiliar with correct spelling and words will reach their desired results sooner.
Question: Now, how should we optimize and SEO the content of our site for the hummingbird algorithm?
The main solution is to use words synonymous with the main topic and keywords throughout your text content and bring different derivatives of the main words in all your text so that this algorithm can better understand your content and get it higher in the results list.
As a result, we can say that, in summary, Google’s algorithms are currently paying attention to real and original content, not duplicates. It is better to rely on creating valuable and more useful content instead of referring to short phrases and only keywords. Do. There are other algorithms from Google, but in this article, we tried to introduce you to the most important Google algorithms.
Summary of Google SEO algorithms
In this article, we tried to get acquainted with the algorithm concept and its simple definition. In the field of computer and internet algorithms, we mentioned the most important of them, Google SEO algorithms. You can focus on the optimization and SEO of your website by using extracurricular project-based training and mastering all the topics you need.