{"id":4145,"date":"2021-02-11T22:17:18","date_gmt":"2021-02-11T22:17:18","guid":{"rendered":"https:\/\/ded9.com\/?p=4145"},"modified":"2025-12-17T12:39:40","modified_gmt":"2025-12-17T12:39:40","slug":"what-is-link-building","status":"publish","type":"post","link":"https:\/\/ded9.com\/de\/what-is-link-building\/","title":{"rendered":"What Is Link Building: Essential SEO Strategy Explained"},"content":{"rendered":"<p><span style=\"font-size: 12pt;\">One of the most essential and practical SEO strategies is link building, which helps search engines to follow the pages of websites.<\/span><\/p>\n<h2>What is link building?<\/h2>\n<div class=\"block-paragraph_block\">\n<div class=\"rich-text\">\n<p>Search engines use links to track web pages and follow any link on a page. Link building is one of the most complex parts of an <a href=\"https:\/\/ded9.com\/7-mobile-seo-tips-you-need-to-know\/\">SEO<\/a> job because you have to try to get quality links from your web pages.<\/p>\n<p>Receiving quality links will increase PR or <a href=\"https:\/\/en.wikipedia.org\/wiki\/PageRank\" target=\"_blank\" rel=\"noopener\">PageRank<\/a>, and eventually, that page will be shown more in Google results.<\/p>\n<h2><span style=\"font-size: 18pt;\">Google Algorithms<\/span><\/h2>\n<p>Google has optimized its algorithms in such a way that if a website tries to receive spam backlinks with the help of link farms or the same link farm. Will identify it and eventually find it.<\/p>\n<h2><span style=\"font-size: 18pt;\">Types of links<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"block-image_block\">\n<figure><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" title=\"link building\" src=\"https:\/\/ded9.com\/wp-content\/uploads\/2025\/02\/nw_lynkhh.width-720.jpg\" alt=\"Types of links\" width=\"720\" height=\"322\" \/><figcaption><\/figcaption><\/figure>\n<\/div>\n<div class=\"block-paragraph_block\">\n<div class=\"rich-text\">\n<h3><span style=\"font-size: 14pt;\">Internal link<\/span><\/h3>\n<p>Internal links are links that are linked to pages of the same site, and the Google robot uses these links to move from one page of a website to another page of the same website.<\/p>\n<h3><span style=\"font-size: 14pt;\">External link<\/span><\/h3>\n<p>Some links are given to other websites. If you have content from another website on your site or you need to refer to a website in the text, by placing this link, Google bots will follow the link to the website. Will be.<\/p>\n<p><b>Note:<\/b> Google will give better ratings to backlinks given to pages with related content.\u00a0For example, if SEO tags are talked about on page A of a website, and an external link is given to a page on site B that talks about SEO tags.\u00a0Google will give that page a better rating.<\/p>\n<h3><span style=\"font-size: 14pt;\">Dofollow link<\/span><\/h3>\n<p>This link has no tags, and by default, when a link is created, it is in dofollow mode. The more dofollow links a page receives. That page will get a better rating from Google.<\/p>\n<\/div>\n<\/div>\n<div class=\"block-image_block\">\n<figure><img decoding=\"async\" class=\"text-center img-full-width aligncenter\" src=\"https:\/\/ded9.com\/wp-content\/uploads\/2025\/02\/lynkh_flw_w_nwflw.width-720.jpg\" alt=\"This link has no tags, and by default, when a link is created, it is in dofollow mode. The more dofollow links a page receives. That page will get a better rating from Google.\" width=\"720\" height=\"406\" \/><figcaption><\/figcaption><\/figure>\n<\/div>\n<div class=\"block-paragraph_block\">\n<div class=\"rich-text\">\n<h3><span style=\"font-size: 14pt;\">Nofollow link<\/span><\/h3>\n<p>In some cases, you have to put a link on your site, but you do not need to give backlinks and points to that site. In general, if Google finds that the number of external links from a site is too high, it will be identified and can be fined by Google:<\/p>\n<ol>\n<li>For advertising sites that include banners from other sites.<\/li>\n<li>For news sites, which report on reporting.<\/li>\n<li>To link to a content source site<\/li>\n<li>To link to sites that you suspect are spam or not<\/li>\n<li>For the comments section, users may register a link in this section.<\/li>\n<\/ol>\n<p>In this case, it is better to use this link.<\/p>\n<h3><span style=\"font-size: 14pt;\">Noopener link<\/span><\/h3>\n<p>Suppose the links you give to other sites are in noopener mode. The link score is transferred, but the Google robot will not leave your page following that link.<\/p>\n<h3><span style=\"font-size: 14pt;\">Norefferer link<\/span><\/h3>\n<p>This link is used to hide and link to a competitor. This link is such that it can be seen in Google Analytics statistics as a user who has entered the site directly.<\/p>\n<h2>FAQ<\/h2>\n<div id=\"rank-math-rich-snippet-wrapper\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is link building?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Link building is the process of acquiring hyperlinks from other websites to your own to improve search engine visibility and site authority.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Why is link building important for SEO?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Backlinks act as votes of confidence to search engines, helping your site rank higher and attract more organic traffic.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-3\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What makes a good backlink?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A valuable backlink comes from a relevant, authoritative site and is placed naturally within quality content.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the most essential and practical SEO strategies is link building, which helps search engines to follow the pages of websites. What is link building? Search engines use links to track web pages and follow any link on a page. Link building is one of the most complex parts of an SEO job because [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4012],"tags":[67,1146],"class_list":["post-4145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","tag-seo"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ded9.com\/de\/wp-json\/wp\/v2\/posts\/4145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ded9.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ded9.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ded9.com\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ded9.com\/de\/wp-json\/wp\/v2\/comments?post=4145"}],"version-history":[{"count":7,"href":"https:\/\/ded9.com\/de\/wp-json\/wp\/v2\/posts\/4145\/revisions"}],"predecessor-version":[{"id":266252,"href":"https:\/\/ded9.com\/de\/wp-json\/wp\/v2\/posts\/4145\/revisions\/266252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ded9.com\/de\/wp-json\/wp\/v2\/media\/4146"}],"wp:attachment":[{"href":"https:\/\/ded9.com\/de\/wp-json\/wp\/v2\/media?parent=4145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ded9.com\/de\/wp-json\/wp\/v2\/categories?post=4145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ded9.com\/de\/wp-json\/wp\/v2\/tags?post=4145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}