The Venice algorithm is one of the oldest Google algorithms based on local SEO. This means that when searching for some keywords, Google also considers their geographical location and shows them the search results that are near their place of residence. This algorithm was able to increase the satisfaction of users with the search engine to a great extent and lead them to what they need exactly in a shorter time.
How the Venice Algorithm is formed
Google is always looking to improve its performance pay attention to user opinions and apply them as much as possible. The way the Venice algorithm is formed is based on this and to improve the user experience.
Before the Venice Algorithm was born, if users searched for a word such as gym, restaurant, or beauty salon, they would be shown results that might be far away from their location, hence the search results It was not satisfactory and helpful for users. On the other hand, sometimes even adding the city did not help the search results much. For example, searching for the word restaurant in Shiraz, it still did not show the correct and significant results to the users, because Google did not work much on its local SEO. Therefore, Google started working on its local SEO to improve the user experience.
For this problem, Google initially provided the Google Map service and expanded it. After launching Google Maps, by searching for location-oriented keywords such as restaurant, amusement park, hospital, etc., their location was displayed to the users on the left side. With the addition of Google Maps to SERP, the amount of search traffic for services and products increased significantly. Only a short time after the addition of Google Maps, users could manually select their geographic location to display search results based on that.
The Venice Algorithm was a more advanced version that was unveiled in 2012 to improve user experience and local SEO. Based on data such as users’ IP, GPS, Google Maps, and their previous location-based searches, this algorithm detects their geographic location. Then it stores this information to show users search results based on them in subsequent searches.
Venice algorithm and spam
With the introduction of the Venice Algorithm, black hat SEOs also started doing various spam. Many SEOs and site owners, when they realized that Google reacted positively to the inclusion of city and geographical location on the site, filled their sites with a lot of names of their city, province, and geographical location. This allowed them to find a high position in local SEO and be displayed in the top search results. After some time, Google realized this problem and stopped the abusers of local SEO by providing various solutions such as the development of Google Maps, complicating the validation process, and using the Google My Business service. Currently, the owners of various businesses and services must also register their business addresses in Google.
The Effect of the Venice algorithm on SEO and businesses
One of the most important effects of the Venice algorithm was on small and start-up businesses. If an Internet business and service company has just started its work and is looking to introduce itself to target users, nothing will help it better than the Venice algorithm. If the site can find a suitable position in local SEO. etc., and users can get to know them and their services. become
Also, bigger and more reliable brands and companies were also able to make significant progress in their rankings by using diverse and valuable keywords. It is interesting to know that this algorithm has been used not only in Google search but also in the search results of other reputable sites such as YouTube and has produced significant results for users.
Local SEO is also among the various factors that Google examines to rank each site. Therefore, in addition to paying attention to various SEO criteria, the site SEO should also work on local SEO and the Venice algorithm.
How to Optimize your site for Venice algorithm?
As mentioned above, SEO work should work on local SEO in addition to factors influencing site SEO. By providing different solutions, the site can be optimized for the Venice algorithm and rise in search engines.
Do not use black hat SEO
As mentioned above, many sites filled their site with their city name and location to optimize their site for local searches. This method may help you a little in the first few days, but after that, Google’s smart algorithms will notice it and not only will not give your site a high rank, but will also give it a negative score due to black hat SEO.
Register your site in Google Maps and Google Business
Another important solution to optimize the site in terms of local SEO is to register the location in two important business services, Google and Google Maps. By using these two services, Google will easily access your physical address and will have a significant impact on the local SEO of your site.
Focus on one city
If your business is extensive and you have representatives in different cities, it is better to work separately on each city and its geographical location
Use the city name on different pages
One of the practical ways to optimize the site in terms of the Venice algorithm is to use the city name and geographic location on different pages of the site. Therefore, try to use the name of your city in different contents and materials and you can use them to get backlinks to other pages of your site.
Use keywords in an optimal and principled way
Using keywords in an optimal and appropriate way is one of the things that can be effective in optimizing the site for local SEO. It is important to note that the use of keywords should be appropriate and sufficient and their density should be standard.
Venice algorithm updates
The Venice Algorithm can be considered a spark to start the local SEO process. However this algorithm alone was not enough to implement local SEO and promote it. Further, in order to improve and improve this process, other algorithms were added to Google to improve local SEO. Among these algorithms, we can mention the blind mouse algorithm and the pigeon algorithm.
Pigeon algorithm
This algorithm was introduced shortly after the update of the Venice algorithm. The pigeon algorithm works exclusively on local SEO and will help users when they emphasize location in their search results. This algorithm has helped a lot in the growth of local SEO and the creation of local packs.
Blind mouse algorithm
The blind mouse algorithm has taken over another part of local SEO and its job is to give value to small businesses. In fact, this algorithm identifies location-based small businesses and, if they have acceptable SEO, moves them to search results so that users can easily identify businesses around them.
Conclusion
The Venice Algorithm is one of the local SEO algorithms that helps users to easily find businesses and services that are close to their location and be displayed to them in the top results of search engines. For this, SEO experts should be able to optimize their site by performing various strategies such as optimal use of location-based keywords, registering address and geographic location, focusing on a city, etc.