It is not at all unlikely that when you hear the word UX, your mind will subconsciously move only to website design. But it is interesting to know that the concept of UX is common not only in this field but in all industries and technologies related to design. So let’s read once in detail in this article what is UX? What is UX design? What is the difference between UI and UX? See more than one example for UX and specifically explore this topic in website and app design and finally understand its connection to SEO, which is a very hot topic.
What is UX?
To explain what UX or User experience is, we use a very simple example.
User experience, which means user experience, refers to how the user interacts with a product. For example, when we want to turn on a light in a room, we interact with a key. How this switch or key is designed and things such as its color, dimensions and design affect our feelings on how to interact with this product.
In the world of digital design, UX refers to everything that affects the user’s interaction with a digital product. For example, as soon as a user enters a website or application, how to communicate with it, how and with what speed and comfort to find the desired items such as the buy button, scroll bar, home button, the blog section of the site, etc. UX or user experience design of that site or software is related.
When people use a product, site, or app, they typically evaluate their experience based on the following criteria:
1- Value: Does this product or site give me value?
2- Function: Does this product or site have a positive function for me?
3- Usability: Is this product or site easy to use?
4- General impression: In general, is it pleasant for me to use this site or product?
Therefore, we have to say that UX is what makes the user give a positive answer to all the above questions after using our site, application or product.
What is UX design?
In response to the question of what is design or user experience design, it should be said:
UX design is not a new concept at all. The term has been around since the early nineties and was coined by Donald Norman when he worked as a cognitive scientist at Apple.
Don Norman was interested in all aspects of a user’s experience with a product or service. including industrial design, graphics, user interface and physical interaction. To include all the different elements that determine how a user feels when interacting with a product, he proposed the term “user experience” or UX. Since then, UX design has become synonymous with good business; It means that only those products and services that provide a good and pleasant user experience to their audience will be successful in the market.
Does UX affect SEO?
Now the question that arises here is that ux has an effect on SEO? In the digital space and in the field of website design, it should be said that sites with good will have a much higher chance of getting a better ranking in Google. Because a site with a good design keeps the user in it for a longer period of time, and Google soon noticed this strong, active and long-term presence of the user on the site and thinks that this site provides good services to the user. which has kept him in it for a longer period of time. So it gives it a better rating. So never ignore the indirect effect of good on site SEO.
To learn more about SEO, the article What is SEO? read
What is the difference between UX and UI?
UI design and UX design are two very common terms in web and app design. Despite the differences that these two concepts have with each other, they come together in a single term of UI/UX design. For this reason, it seems difficult to explain the difference between UI and .
About UI you can read the article What is UI .
But now that you know what user experience design is, you can better understand UI and the difference between these two terms. UI stands for user interface. This term means the design of the graphic interface of a program and includes a wide range of concepts and elements. This wide range includes the design of buttons that users click, text that they read, images, scrollbars, text input fields and other things that the user interacts with in any way on a site.
In this way, it can be explained that although UX and UI are related, there are some key differences between them.
- First, UI deals specifically with digital devices and websites and people’s ability to use them. While user experience is a term that relates more broadly to a brand, product or service. That is, while the term is often used in the context of devices or websites, it is not necessarily limited to digital products or sites.
- Another difference between UI and is that tries more to make you feel good about using a product or site, while UI focuses on its appearance and beauty. For example, a site may look great but be difficult for the user to use. In this case, the UI has worked well, but the has not appeared successfully and the user does not get a pleasant experience in using the site. Of course, this situation will also happen in the opposite way. In fact, revolves around the purpose and functionality of the product, while UI focuses on the quality of the user’s interaction with the product.
- UX includes components such as market research and identifying user needs, while UI has more artistic design components that relate to the look and feel of the user experience