A motion graphics career can be extremely rewarding and rewarding. This is a great way to combine creative skills to earn money. Those interested in this field can be self-employed at home in digital media production companies. The advancement of motion graphics technology and software is such that people of any age and with any level of education can make motion graphics videos and earn a lot of money.
Introduction
Short motion graphics videos have become a necessity in every TV show, movie, commercial, and video game. The audience in television and cinema, social networks, website design, and other visual media well receives motion graphics. These videos are a creative way to convey complex content quickly and easily. So that a motion graphic video of fewer than ten seconds increases the audience’s information about a specific topic or brand and can create the intention to buy in customers. The titles of the contents stated in this article are: What is the job of motion graphics? The importance of the job of motion graphics, the tools of the job of motion graphics, the necessary skills, the career path, the duties of motion graphics designers, and the necessary features for the job of motion graphics.
What is the job of motion graphics?
A motion graphics job suits those interested in visual communication and storytelling. From TV commercials to social media, motion graphics videos are used to connect with the audience. Motion graphics is a subset of animated videos and is a technique that gives life to images by creating movements. Motion graphics is a profession where images, words, numbers, shapes, and even business logos are displayed in motion during a video. The credits of a movie, commercials, animated logos in website design, and short educational animations are examples of the use of motion graphics. The demand for making motion graphics videos is so great that it has caused the growth of employment in this field. For decades, prominent brands in various industries have been using these videos to convey their messages and advertisements.
The importance of the motion graphics job
In the last few years, motion graphics has gained popularity as an art for displaying images in computer games, mobile applications, and other audio and visual media. For example, by making beautiful motion graphics, people can introduce a brand and make it possible to achieve the advertising goals of commercial companies. Therefore, motion graphics are crucial in attracting an audience and increasing income.
The role of short animation on business growth
The advertising industry increases the desire to buy products by motivating the target audience. Business boom, product sales, job creation, and increase in return on investment are some of the results that famous brands worldwide achieve through animated advertisements. Advertising can change society’s consumption patterns and stabilize a product’s position in the market. The most common style of advertising animations is motion graphics, which can be used to animate text and images and create very simple animations. 2D and 3D motion graphics have found a special place in online platforms and websites.
The effect of short advertising animation on customers
However, showing people a short animation, like other advertising methods, can lead to ad avoidance behavior. However, after repeating the advertising animations, a positive attitude is created in the target audience. Most of the time, 3D animated characters and audio and video effects in an animation attract people’s attention, and consumers’ attention to this type of advertisement will reduce the bounce rate. Short animations are easier to share, so most brands consider this when advertising. The more likes and shares a promotional animation post has on social networks, the more memorable it will be.
Communication with the audience
Marketers and advertisers present the brand name naturally and vividly by showing fictional characters in advertising animations. This advertising method increases the audience’s attachment to the brand and directs the consumer’s behavior, attitude, judgment, and choice. The technologies used in producing various animations, such as motion graphics, virtual reality (VR), etc., affect all aspects of human life. For this reason, using such unique animations is considered in digital marketing strategies. Audiences can view their favorite advertising messages and share them with others at any time using smartphones and PCs. Although key messages displayed in fun and attractive animations are conveyed faster, communication channels are also important.
Today, due to social media on the Internet (such as Instagram, Twitter, YouTube, etc.), communication with the audience is done in a two-way way, and a brand can quickly receive feedback or suggestions from customers regarding animations. In other words, unlike radio and television networks, which do not receive any feedback during advertising, in Internet media, feedback is sent between the parties at the lowest cost. Thus, online users prefer spending time on social media because it is cheaper and easier to interact with people than traditional media.
Advantages of ordering advertising animation
Ordering advertising animation is a great way to increase interaction with consumers and brand familiarity. This advertisement style can encourage online users to buy from the website and increase the conversion rate of visitors to buyers. In this competitive market, it is very important to adapt to changes in consumer taste. Animation marketing is a new advertising method that shows the up-to-dateness of a brand. According to the audience’s taste, animated advertisements establish a close relationship between businesses and potential customers and introduce the brand name to many people at a certain time.
This advertising style is not boring and makes the target audience interested in the brand. Sometimes animations teach useful information in 30 seconds that would normally take hours. Therefore, in addition to being entertaining, this advertising method informs customers about the conditions and features of the products in the shortest possible time. Businesses use this animation feature, and instead of hours of negotiation with customers, they convey their desired concepts in a few minutes. Saving time and money, the possibility of creating unique characters for continuous advertising, displaying creative ideas about the product, and globalizing the brand are among the advantages that force many companies to order advertising animations and use them in their marketing programs.
Motion graphics job tool
Although the work process and the final result depend on the designer, the software used for this work is very important. Software such as Adobe After Effects, Photoshop, Apple Inc, and Cinema 4D are among the programs that leading motion graphics designers use to create and modify movements in their videos. So far, hundreds of computer software and even mobile applications have been released to the market, making it possible to create motion graphics videos in the shortest possible time.
Necessary skills and career path
In this job, creativity and the skill of using a computer to design graphic images have a special place. Also, people should have the ability to understand the views of customers and audiences. Creating entertaining motion graphics requires the use of professional computer software. Some of the necessary skills for this job are: familiarity and work with various graphic software and video production, typography, ability to create unique images and artworks, video production skills, ability to convey concepts and ideas through motion graphics, and communication. Effective and strong with the audience. Although having a certificate and license can show the competence of a professional motion graphic artist to the employer. However, technological advances have made it possible for people of any age to make interesting motion graphics videos and earn money without a certain college degree.
Motion graphic designers can continue working as self-employed or in animation design and production companies, advertising organizations, etc. A university degree in digital media or a degree from higher education and technical and professional institutions and other related certificates can also be useful for finding a job and getting a work project. Many motion graphics artists work in entertainment, making commercials, or designing websites. Currently, most designers are self-employed ad accept projects as freelancers. Of course, several professional motion graphics creators work for film or video game companies and earn very high salaries.
Duties of motion graphic designers
People who work in motion graphics should be able to convey concepts in this way. Also, create unique works of art and have great skills in using software related to animation and video. A motion graphic designer must be able to communicate with photographers, web admins, marketers, advertisers, and even other designers. In addition, it should understand the audience’s feelings and communicate with them through educational animations, advertisements, etc. Marketing through motion graphics should combine artistic creativity and business intelligence. In this way, a brand can establish a long-term relationship with customers. In other words, you can turn potential customers into permanent consumers by applying creative strategies and business intelligence in making motion graphics videos.
Some tasks that people must do in the field of motion graphics work are:
- Preparation of script and planning to convey concepts with motion graphics video
- Creating preliminary designs based on the topic
- Working with computer software and design tools
- Animating images with professional software
- Evaluating the compliance of the created video with the customer’s expectations
Necessary features for a motion graphics job
Motion graphic designers must know about the principles of video production and its techniques. People who have chosen the job of motion graphics should be able to consider the elements of sound, image, timing, audience conditions, and the social and cultural environment when making a video. For example, the use of materials about Star Wars at the beginning of the motion graphic video evokes this famous movie’s fantasy and exciting concepts. By defining the story or making different parts of a motion graphic video continuously, you can arouse the audience’s emotions. Therefore, one of the characteristics of motion graphic artists is their storytelling skill to attract viewers’ attention and display an ongoing work of art.
The level of interpersonal skills of motion graphic designers should be high to accept criticism and feedback from customers and collaborate with colleagues. In other words, they should have a team spirit and be able to share their ideas with colleagues. In addition, one of the most important features of motion graphic artists is the ability to work with graphic software and make videos. These people should be able to quickly and accurately design graphic images with appropriate colors.
Attention to detail is another characteristic of people who work in motion graphics. Attention to detail and a strong understanding of image layout, color correction, sound mixing, and motion editing are very important in creating unique motion graphics. A motion graphic designer must also be a good program manager. Therefore, he must be able to predict the required budget and resources and advance the motion graphics project according to a correct schedule.