Have you ever wondered how to search for images on Google? How does Google understand the meaning of a photo? Alt Image is one of the most important things to consider in internal SEO and photo SEO. The alt tag, or alternative text, is a short description of an image’s appearance and function, provided to search engines and users. We recommend reviewing internal SEO, articles, and photo SEO.
In this article, we intend to address the following:
- Alt: What is an image?
- Reasons why alt photo is essential and its effect on on-site SEO
- How do I write a good alternative text?
- Examine several alternative texts with a case study
- How to put alt tags in WordPress?
So, if you want to know more about alt photos and their effect on website SEO, read on to the end of the article.
Alt: What is an image?
Sometimes, when you do a Google search for a word or phrase, in addition to the websites in the results, you also see several images that match your search. This is the image’s alternative text or alt tag, which is defined for this category of images and displayed in search and SERP results.
In addition to enabling search engines to better index your website’s images, the image tool is also used when users cannot view an image for any reason. It conveys the image’s meaning, thereby improving the website’s SEO. You will leave because it has helped the search engine and the user better understand an image.
2 essential reasons for the alt image feature
Photo availability
We make the images available on the web by adding alternative text to the images. Because with this feature, users can better understand the content of images when images are difficult and not visible, or users with visual impairments can use aids such as visual audio systems. Adding a pen gives this guarantee. All users, regardless of their visual ability, can use your site’s content without any problems.
Positive effect on photo and website SEO
In addition to creating a better user experience, using a photo alt can also have positive effects on SEO. Choosing suitable alternative text for the images helps Google have a more complete understanding of the website page’s content and, as a result, shows these images to the user more optimally in the Google image search.
You have a good chance of getting a better ranking by putting your keyword in the alt images. Of course, it should be noted that leaving the alt image blank is better than writing it incorrectly because it can cause serious damage to your website’s SEO.
How do I write a good image alt?
Here are six key pointers in writing a good alternative image:
- Write accurately, concisely, and clearly.
Try to avoid giving too much detail and overwriting. Imagine you want to tell a picture to someone over the phone! That’s enough.
Generally, the number of characters allowed to write a pen is between 100 and 120. - Use keywords.
Using keywords in the image toolbar gives search engines another chance to show the connection between page content and images. - Do not duplicate the toolbar.
Alternate text images should not be the same, so try to write as differently as you can. Use synonyms with your keyword. - Do not forget the longest label. For more complex images that require long descriptions, use the tag longdesc =”.
- Note the buttons used in the forms.
If you use forms such as the contact form on the website, add alternative text to the “Submit” or “Register” buttons and describe how they work. - Do not use “picture 1” or ” picture one.
Alt images describe a photo. So, you do not need to use the words “picture of a bird” or “picture of an oil painting,” for example.
Compare and review examples of alt photos
Consider a few examples below:
- Bad Alternative Text: Scenery Painting
- Good alternative text: watercolor painting landscape
- Excellent alternative text: Watercolor paintings of two houses in the heart of the forest, with dirt roads next to them
- Bad Alternative Text: Mobile Phone
- Good alternative text: iPhone 11 mobile phone
- Excellent alternative text: iPhone 11 dual SIM phone with a capacity of 256 GB
How do you use an alt image in WordPress?
If your website is WordPress, you can easily write alt images for photos.
Just select Media> from the counter. If you want to upload a new photo, select Add and then upload or select the file. If the image already exists, go to the library and edit it. Then, write the appropriate alternative text according to the image.
Conclusion
In this article, we learned that the pen is a brief description of an image we use to better access it on the web. Alternative text, in addition to creating a good user experience, helps search engines better understand the meaning of the image. As a result, the connection that emerges between the image and the content will have a positive effect on our website ranking and SEO.
FAQ
What is an alt tag for an image?
An alt tag (alternative text) is descriptive text added to an image’s HTML that conveys its content when the image cannot be displayed.
Why is alt text important?
It improves accessibility for users with visual impairments and helps search engines understand image content.
How should I write good alt text?
Use concise, descriptive language that accurately reflects the image’s subject without keyword stuffing.