What is schema in SEO? Do you know how you can increase the SEO of your site by using schema? These days, the growth of digital marketing has made many people think of using all the tools they had used in the past, maybe when talking about a website. Many people do not show much desire to have it. These days, however, the case is different than ever before.
We honestly state that without having a website, You cannot make the slightest progress in your work. If you want to keep up with your business competitors, You need to start using digital marketing services. If you are thinking of using SEO services, Read this article carefully.
What is Schema or Schema Markup?
Naturally, people who have not been familiar with schema until now may be a little scared when they hear the name of this word. In order to understand the concept of schema, We will give you an example. When you read content, These are the words that reveal themselves to you and make you understand the nature of the content.
Google also works like you to understand the nature of different sites. Schema or schema markup is a website markup language. Using these writing languages, Google can understand the nature of your site well. Without these codes, the site cannot be ranked in Google.
Benefits of using schema markup
The most important advantage of using schema is that it can be used to improve the SEO situation. Of course, pay attention to the fact that schema markup must be used in the right place. Otherwise, it will have no value. Another advantage of using schema is that the site is placed in Google’s knowledge graph.
Being in Google’s knowledge graph allows you to receive many visits from Google. To increase SEO, your website needs to have a lot of visitors. If you use a schema in the right place, You can get stars from Google. This will make users rate your content and improve the site’s SEO.
In which parts of the website are the schema codes used?
An important issue that you should pay attention to is that each site page has a schema code. These codes transmit different information to Google. You may have a question: what is the meaning of the information on each page of the site? Website pages have a series of photos, text, videos, etc.
Each of these components has a series of codes that Google can understand the nature of your site by reading and ranking your site. Of course, remember that newbie websites should also use schema.
Examining the relationship between SEO and schema
How to do SEO? What is schema in SEO? These questions can be considered one of the most important questions that many people are looking for answers to. In order to be able to SEO a site, It is necessary to use several components. Before trying to explain these methods, We need to answer this question: what does SEO mean? People who do SEO work and are familiar with all the tricks of this method are called SEO workers.
What is on-page SEO? The first method that needs to be used to improve the site’s SEO is on-page. In this method, you need to produce content continuously. Considering the importance of producing unique content, There are many companies in the country where you can place an order for content production.
Off-page SEO is another method that can be used. In this method, it is necessary to make the link in the correct way. The third method is technical SEO. Schema is a subset of technical SEO. Technical SEO is used to solve the technical problems of the site.
Getting to know the types of schema
So far, what is the article about schema in SEO? Explanations were given. It might be interesting for you to know that schema also has several different types. SEO experts, according to their needs, can use schemas. In the following, we introduce these schemas.
- Organizational schema
- Person’s schema
- Schema of local businesses
- Schema of products and suggestion system
- Breadcrumb schema
- Schema of the article
- Video schema
- Event schema
- Recipe schema
- Review/Rating schema
- Schema of frequently asked questions
Each of these schemas has a series of features that can be used. SEO experts are well familiar with these schemas and know how to use them.
Final word
In this context, an attempt was made to discuss what schema is in SEO. Provide complete explanations. These days, the scam market is hotter than ever. Many SEOs try to use black hat SEO methods. If you don’t know what black hat SEO is, we have to tell you that by using unauthorized SEO methods, it tries to place your website in the top links of Google.