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What Is Instagram Marketing And How Is It Done? Make Money From Social Media

The Coronavirus Has Left Millions Of People Unemployed Around The World As Corporate Revenue Levels Have Plummeted. Some Companies Have Used A Not-So-Interesting Staffing Policy To Make Up For The Budget Deficit, Or Have Been Forced To Telecommute Specialized Staff. 

Educational institutions, like companies, have switched to online education and various classes on social platforms to maintain health protocols.

Fortunately, users have welcomed the infrastructure and social networks. As a result, people who, for various reasons, could not attend work or have become unemployed in some way decided to earn money from social networks.

Instagram is one of the main ways to earn money for users worldwide, especially in Iran. Users ask various questions about Instagram, how to create a page (page) on Instagram and make money through it, why our income level has decreased from Instagram or how to use Instagram to market a product?

To use Instagram, you need to be familiar with an important concept called Instagram Marketing.

Creating a Business Account

If you have a regular account with active followers and content suitable for business applications, converting a traditional version to a trading account is better. It allows you to gain business-specific account capabilities without losing your current audience.

If you still do not have an account on Instagram, follow the steps below to create it:

Create a simple account

First, install the Instagram app on your mobile device.

Please open it and click Sign Up to open the registration fields.

Enter the email address and touch Next. If you want your Instagram account linked to your business Facebook page account, use the page manager’s email or the login Facebook option.

Select your username and password and complete your account profile information.

Touch the Done button.

You now have an account that is ready to become a trading account.

Convert regular account to commercial

Follow these steps to convert a regular account to a commercial one:

Open the Instagram app and log in to your account.

Touch the icon with three lines on top of each other and select Settings from the bottom of the page to enter the settings.

Find the account section and select the Switch to Professional Account option at the bottom of the page.

Two Creator and Business options appear. Select the second option and touch the Continue button at the bottom of the page.

Select a category that fits your business type and touch the Next button.

Next, you need to add the contact information. The Instagram business account must include an email address, phone number, or current business location. After entering the mentioned information, touch the Done button.

second stage

Implement an accurate and consistent marketing strategy with Instagram

Preparing a proper and long-term plan on Instagram requires going through the following steps.

Define the target audience

Specify your purpose for using Instagram

To use Instagram properly, you need to have a clear business goal to determine your Instagram -based marketing strategy. Understanding goals prevents you from wasting your energy on lesser things. Marketing professionals use the SMART framework to identify goals. This framework includes the following concepts:

When looking for an audience and marketing through Instagram, your goal should not be limited to the number of likes or increase in followers. Still, it would help if you looked for policies that are consistent with the fundamental goals of the business.

Focus on the proper performance metrics

Business performance metrics are not the same, but you should generally focus on the Customer Journey Map metrics. Simply put, your goals should be in line with one of the four stages of a customer journey. These four steps are as follows:

Set a regular schedule for posting on Instagram

Note that when publishing content, you should intelligently point to the target brand to be visible to the audience and encourage them to visit the brand. Once you attract visitors, these people expect to see your posts regularly. However, it would help if you did not exaggerate in this regard or publish aimless and miscellaneous posts. It will cause the followers to drop.

When publishing posts, pay attention to two essential points, how many posts should be published each week and what hours and days are suitable for posting? It depends on the brand and the product it offers. For example, the best time to send mail is around noon in the food and beverage industry. As a general rule, posts should be published when the target audience is online.

Instagram Insights section indicates the time online of followers by day and hour by gender. To get this information, you need to click on the three-line icon of the Instagram app and select the Insights option. Then click on the Audience tab and scroll to the bottom of the page to see content similar to the one below.

Times when the chart shows taller columns are suitable for posting. After determining the best time to post, prepare a content calendar and submit content based on that.

som stage

 Optimize the profile you create

Most users enter basic information when creating a business account, but you should complete the profile for the best results. To do this, do the following:

Complete and optimize your Instagram profile description

Use a suitable profile picture.

Complete your Instagram profile information

Necessary fields should not be left blank to succeed in Instagram marketing. For this reason, you must complete the following:

Use the unique features and capabilities of Instagram business profiles

When you use Instagram to improve your business, parts are enabled for your profile not available on regular accounts. These functionalities are as follows:

Contact Information: This section is for entering your email address, phone number, and business location address so that users can contact you. By adding contact information, related buttons such as (Email, Call or Get Directions for routing) appear in the profile.

The figure below shows a page that has used all the features available in the Instagram business profile. The address is shown in a blue link, the category is specified, and the Shop button is used.

The fourth step

 Start sharing content

After activating the account and completing the profile in the next step, you should publish the content. Of course, note that the content posted on Instagram is different from other social networks and has its principles.

You should pay attention to the following when posting:

Use attractive and different posts.

Use high-quality and attractive photos.

For Instagram marketing to be effective, you have to use beautiful and unique images in the posts. Most users use a mobile phone to take pictures, allowing the image to be broadcast directly.

Pay attention to the following points when shooting:

Use the story feature in Instagram marketing.

Hundreds of millions of users view Instagram stories every day. Statistics show that 30% of people are more interested in a product or brand after seeing it in the story. Also, one-third of the most-visited stories are published by businesses. Story means story. A story is an excellent place to tell a story. This story can be objective and related to the brand or fantasy mode. Be creative with story slides and make them attractive enough for your audience to get used to watching the story over and over again.

 Instagram stories offer the following features:

Use attractive titles for posts.

Step Five

Try to follow activists related to your field of activity on Instagram.

Social networks cater to different interests and tastes. All you have to do is find these different tastes. One of the best ways to do this is to engage with the people and brands that are pursued by the community. Following hashtags related to your field of activity and posting comments on Instagram posts related to your work area allow you to connect with others in a friendlier way.

 Use the appropriate hashtags.

Using hashtags makes posts easier to see and find. Note that Instagram post titles do not appear in search results, but hashtags do not. When users click on a hashtag or search for it using the Instagram search section, they will see all the hashtag posts. The above technique is an excellent way to show content to people who are not following you. In addition to existing hashtags, you can create hashtags or hashtags for your brand. These hashtags represent your brand and motivate followers to share images. To improve the results obtained from the hashtags, pay attention to the following points:

Reply to comments

Interact with Instagram influencers

Use Instagram ads system.

Test your Instagram Shopping system

 

Evaluate the results and apply the changes

In this step, review the marketing results on Instagram and implement the required changes. To do this, follow these steps:

Check marketing results on Instagram using analytics tools

When you decide to use Instagram to improve your business, you need to constantly monitor the progress of the work to achieve the desired goals. In this regard, you should check the status of individual posts, ads, stories, and the general level of the Instagram business account. Many analytics tools in this area, including Instagram Analytics, can provide comprehensive information in this area (Figure below). To use the above means, you must select the three-line icon of the Instagram application on the profile page and select the Insights option. The above tool provides the following information:

last word

Instagram is one of the robust infrastructures many internet businesses use in marketing and sales. By preparing a comprehensive program, you will have the opportunity to turn marketing on Instagram into one of the turning points of your business or, as an active Instagram user, earn money from this social infrastructure.

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