Do you know what a spam link is? Has it ever occurred to you that you were redirected to a page unrelated to a post by clicking on a link in the text of a post? These types of links are spam links. You can find these links on all social media, But what is a spam link?
What is a spam link?
Brands use spam links to link to posts, trying to promote their content regardless of the subject and location of the post. Social media channels use this method more. Most of the time, businesses use these links to increase the number of external backlinks to their website to improve their ranking in search results.
Businesses typically use spam links on their revenue-generating web pages or main content; Because by implementing this simple method, they can increase the number of external backlinks to improve the ranking of their web pages.
Pages with spam links
But spam links do not affect other search engine ranking criteria. They do not add any value to the linked page to improve quality metrics. Search engine algorithms and readers do not observe the quality of pages with spam links.
For this reason, site owners should use spam links on their pages more carefully so that search engine algorithms do not receive negative signals about their website. We hope you already understand what a spam link is and how it affects the performance of site pages and their ranking. In the rest of this article, we will introduce you to some types of spam links that you should avoid for the security of your pages.
What is a spam link? What kind of spam link should we not use?
1. Clearing domains
Domain cleanup links, also called “301” links, are created by modifying and manipulating links. Using this technique, search engines will likely discover your activities in creating spam links, and you will eventually be fined, So using this is a very risky technique.
This technique uses a redirect method to change the new link for each domain, causing your linking activities to become abnormal. If this is not detected in the early days of linking, it does not mean that this situation will continue. If Google detects your method, it will immediately block your site by performing actions such as Penguin (redirect from 301 to 404).
2. Content marketing
When there is low-quality content on a web page, the search engines do not automatically rank that website high; But content marketing takes such content to the next level. You should not provide your content just for the sake of receiving links.
If all the links in the content are related to the pages of your website and are not approved by external and reputable sources, they may have a detrimental effect on the ranking of your pages. In addition, despite the internal links in the content, the quality of the user experience is likely to decrease. We recommend that you not spend your time creating low-quality and worthless content to create links.
3. Single post blogs
Single-post blogs, also known as Web 2.0 blogs, are usually the pages of a small blog, sub-domains of platforms such as WordPress or Tumblr, and do not display well in search results. These pages are usually freehubs for content; Therefore, they only act as “link juice” by social bookmarking websites.
In general, replacing links that have no effect on your page with links that host well-looking content will not work. Google can easily remove these spam links because they do not work well.
4. Link exchanges
Link exchange is a safe task, but it should not be overused like other linking methods. To perform the link exchange process, you must have complete confidence in strangers to get external links to your website; So this process is very risky to get the link because the links you get this way are probably of very low quality only if you can get more links with less risk and get good results to create useful and quality content and avoid the risks of high link exchange.
5. Low-quality syndicate providers to publish a press releases
The quality of press releases should be very high and convey the brand message well. Quality syndicate service providers review content and have comprehensive editing guidelines, and their costs are clear. On the other hand, low-quality syndicate service providers do not review the content.
For this reason, search engines do not index these links, or they are at a very low level according to ranking criteria; Therefore, you should be careful not to use poor quality service providers when publishing press releases because they will not show your brand and will probably reduce your ranking in search engine results.
6. Spam directory
There are so many directories on the Internet that search engines like Google ignore most of their links. When using low-ranking directories to link, Your site performance will not improve much.
Lists in the website directory
To choose the right directory, all you have to do is answer the question: Are the listings in the website directory of quality sites, and do you have to pay to list them? If the answer to any of these questions is no, your links are not worth spamming in this directory.
Finally, we hope that by answering the question “What is a spam link?” When introducing some types of spam links in this article, you have to understand the meaning of these types of links; Because with this information in the future, you can do the linking process properly and improve the performance of your site in an effective way.