A landing page is one of the most important tools in the world of websites and online stores to direct the audience to the main and desired goal of the business, which unfortunately still many online businesses, as it should be. Do not use this important tool. Even some online businesses do not use landing pages for their sites. Others who use it can not properly benefit from its maximum potential and efficiency because they have little information about it and its do’s and don’ts.
What is a Landing Page?
It is the first image or part of the virtual showcase of your business. The first place the audience enters your online business world and achieves your goal.
In terms of user traffic and the amount of traffic they get to a website, a conversion rate between 1% and 3% makes a specific site for a business. This number is so small and insignificant that considering it. Why do businesses rely so much on their home page or Home Page?
However, having a basic landing page for a website can make a 5 to 15 percent difference in the volume of incoming traffic for that business.
Most people, however, think that the best thing to do is to get their business contacts into a Home Page full of attractive photos and posts right after clicking on a link or entering their site URL. Even today, we see that people make great efforts to make their home page more attractive.
Nowadays, email marketing, newsletters, sending SMS ads, click and banner ads, and the like are all done to persuade the audience to enter the landing page.
It is a page where we direct our audience to the next path in a way that is beneficial to our business. For example, if our business presupposes registering our contacts on the site and creating an account by them, the landing page. In that case, or us should be a place where nothing other than encouraging the creation of an account attracts the attention of the audience and the layout And the writing on the page should be such that the audience does what we want them to do.
A good landing page How is it?
To get the right one with the highest conversion rate for your business, consider the following strategies and implement them for your website.
1- Never use the home page as a landing page!
The Home Page is the page that we enter after entering the URL of a website. This page can never be the ideal landing page for your business.
As mentioned, the purpose of the landing page is to attract the audience’s full attention to a goal that is beneficial to our business. A home page is a page that has a lot of text, photos, and colors. So the audience’s senses are not on one subject. Rather, every moment and with every blink, a message or color and image attracts his attention.
In the example above, for a website whose main purpose is to attract visitors to sign up for it if a home page is used as a landing page, the last thing the audience pays attention to is a small icon—located in the top corner of the page that says: Register! And this means the least chance to lead the audience to register on the site, which was the main and profitable goal of the business.
2- A basic landing page should have the following elements.
- The main title (and, if necessary, a subtitle or a short slogan or commentary to complete and interpret the main title).
- A very brief and useful explanation of what is happening on this website.
- At least one image or video introducing the site
- It is optional: If you want to introduce some famous customers or put their logos as customers who have been working with you for years.
- And the most important part and, in fact, the main goal of it: Call To Action, is the next path or step that we want the audience to do, the same goal that is beneficial for the business and in the first place. We want to direct the audience to it. For example, the same site whose main purpose is to persuade the audience to create an account should clearly and attractively place a box on the registration form in the middle of the landing page. The main goal of a site whose profitability depends on that goal is to collect the contacts ’emails. It should place a large and attractive box on its landing page to enter the contacts’ emails and not maneuver on any other interesting topics).
3- A landing page is designed for one purpose, and no more
As the topic of landing page has been emphasized so far, a landing page is designed for a specific purpose: to guide customers in the direction that the business wants and the profit of the business. This path can be registering on the website or buying a specific product or service.
It is the difference between a landing page and a home page. A home page is a place where a website displays to the customer what is most attractive among its assets. But the landing page is only to guide the customer to the next step.
When a visitor enters our site’s landing page, they must have done what we want them to do before going through this step and going to the next page. Avoid placing unnecessary images and themes on the landing page to meet this need. Any subject that occupies even a small part of the audience and does not allow them to be directed 100% in the direction we want should be removed from the landing page.
4- The landing page should be clear and transparent.
The landing page should not be so unreasonably vague and ambiguous. Suppose the landing page is too naked and empty of explanations and does not have the necessary clarity and eloquence for the audience. In that case, they will not understand what to do and may even leave the site altogether.
So make it clear to the audience exactly what this website is about and how your business offers services or products, and then direct the audience to where the business intentions are.
5. The landing page should be related to the path that the audience has taken to reach it
It is better to say that you do your ads so that the people who enter your landing page through them find a connection between those ads and the page they are on now.
It does not matter if you use click-through ads, banner ads, or email marketing. If the user enters a page after clicking on your site link, that can not at first glance link between that page and the ad through which it entered. It may close the page and leave the site.
A different, optional but effective solution!
To make the most of the potential of an ideal one, you can design it to be shareable. In this way, people are so attracted to the beauty and comfort of working with it that they may send it to their friends and share it. You can do this by using the social media links and icons that you place on your landing page.