The SEO world is full of strange and complex terms and words whose apparent meaning is different from their real meaning; One of these terms is the breadcrumb. Breadcrumb One of the important points of the white hat SEO checklist is organizing the site’s structure and facilitating the conditions for Google bots to learn the site better and, most importantly, improve the user experience.
Breadcrumb acts like a site guide map; On the one hand, it shows users in a simple language where they are on the site, and on the other hand, with code language, it shows the path to Google crawlers so that when they enter our site, they know everything like the back of their hand. Using breadcrumbs in SEO is very important, especially if our site has a complex structure. If you are curious to know what Breadcrumbs is and get acquainted with its types, we suggest you stay with us until the end of this article. During the study of this article, we will learn together how to use the capabilities of different types of board cramps to improve the SEO of the site.
What are Breadcrumbs?
Breadcrumb in English means bread crumbs ،, but in SEO, it has a different meaning. If you’ve heard the story of Hansel and Gretel, you probably remember that these brothers and sisters used to pour bread crumbs on the ground along the way from home to the depths of the forest so that they would not get lost when they returned. This story also inspires breadcrumb in SEO. Broadcreams are the crumbs that we use to make it easier for users to navigate, improve their user experience, and better understand the site’s structure for Google crawlers.
Birdcrambs allows users to see their location on a site, track their distance from the home page, and return to the previous page or home page at any time. They are clickable like links and can take you to the page they are linked to (homepage, category page, etc.). To better understand the concept of Breadcrumbs, look at the image below, which is an example of Breadcrumbs being used on a store site’s product page.
Google loves BirdCrumb!
As we have heard many times, Google loves the programs that web admins do to improve the user experience. Using breadcrumbs is one of these programs. Google, like users, loves BradCrumb. Using BradCrumb shows Google that we care about user convenience and ease of use of the site. In addition, with the help of these small and attractive routers, Google crawlers can easily understand and learn how pages interact with each other.
Google uses Breadcrumbs information on the SERP page. Therefore, by using BradCrumb, we have improved the user experience and increased our chances of making the site appear more attractive on the Google search page. In the next section, we will get acquainted with the types of BirdCrumb and learn which one we should use for each site.
Familiarize yourself with four common styles in designing different types of board crumbs
Breadcrumbs are similar to a simple router, but different types are in the execution phase. In the following, we want to acquaint you with four common styles in designing site cramps that have a clearer understanding of the role of Breadcrumbs in the site structure.
1. Location-Based Breadcrumbs
breadcrumb is the most common style of using BradCrumb on sites. This breadcrumb tells users exactly where they are on the site, and they can return to the previous pages or home page by clicking on the breadcrumb hierarchy.
2. Attribute-Based Breadcrumbs
This boarding style is mostly used in-store sites or sites that have the nature of directory and ad registration. They work so that after selecting a feature in the site menu, the cradle of that feature will open for you, and you can identify the category of your selections. The image below introduces this BradCrumb well.
3. History-Based Breadcrumbs
breadcrumb path is used only in cases where we want to show the steps of operating on the site. However, this method is used very sparingly and gradually replaced by a placebo.
4. Shop Breadcrumbs
breadcrumb Shopping, which you should probably have seen on store sites, displays the user’s shopping path. Online stores use this
The SEO world is full of strange and complex terms and words whose apparent meaning is different from their real meaning; One of these terms is the breadcrumb. Breadcrumb One of the important points of the white hat SEO checklist is organizing the site’s structure and facilitating the conditions for Google bots to learn the site better and, most importantly, improve the user experience.
Breadcrumb acts like a site guide map; On the one hand, it shows users in a simple language where they are on the site, and on the other hand, with code language, it shows the path to Google crawlers so that when they enter our site, they know everything like the back of their hand. Using breadcrumbs in SEO is very important, especially if our site has a complex structure. If you are curious to know what Breadcrumbs is and get acquainted with its types, we suggest you stay with us until the end of this article. During the study of this article, we will learn together how to use the capabilities of different types of board cramps to improve the SEO of the site.
What are Breadcrumbs?
Breadcrumb in English means bread crumbs ،, but in SEO, it has a different meaning. If you’ve heard the story of Hansel and Gretel, you probably remember that these brothers and sisters used to pour bread crumbs on the ground along the way from home to the depths of the forest so that they would not get lost when they returned. This story also inspires breadcrumb in SEO. Broadcreams are the crumbs that we use to make it easier for users to navigate, improve their user experience, and better understand the site’s structure for Google crawlers.
Birdcrambs allows users to see their location on a site, track their distance from the home page, and return to the previous page or home page at any time. They are clickable like links and can take you to the page they are linked to (homepage, category page, etc.). To better understand the concept of Breadcrumbs, look at the image below, which is an example of Breadcrumbs being used on a store site’s product page.
Google loves BirdCrumb!
As we have heard many times, Google loves the programs that web admins do to improve the user experience. Using breadcrumbs is one of these programs. Google, like users, loves BradCrumb. Using BradCrumb shows Google that we care about user convenience and ease of use of the site. In addition, with the help of these small and attractive routers, Google crawlers can easily understand and learn how pages interact with each other.
Google uses Breadcrumbs information on the SERP page. Therefore, by using BradCrumb, we have improved the user experience and increased our chances of making the site appear more attractive on the Google search page. In the next section, we will get acquainted with the types of BirdCrumb and learn which one we should use for each site.
Familiarize yourself with four common styles in designing different types of board crumbs
Breadcrumbs are similar to a simple router, but different types are in the execution phase. In the following, we want to acquaint you with four common styles in designing site cramps that have a clearer understanding of the role of Breadcrumbs in the site structure.
1. Location-Based Breadcrumbs
breadcrumb is the most common style of using BradCrumb on sites. This breadcrumb tells users exactly where they are on the site, and they can return to the previous pages or home page by clicking on the breadcrumb hierarchy.
2. Attribute-Based Breadcrumbs
This boarding style is mostly used in-store sites or sites that have the nature of directory and ad registration. They work so that after selecting a feature in the site menu, the cradle of that feature will open for you, and you can identify the category of your selections. The image below introduces this BradCrumb well.
3. History-Based Breadcrumbs
breadcrumb path is used only in cases where we want to show the steps of operating on the site. However, this method is used very sparingly and is gradually being replaced by a placebo.
4. Shop Breadcrumbs
breadcrumb Shopping, which you should probably have seen on store sites, displays the user’s shopping path. Online stores easily use this breadcrumb if the user wants to go back one step in the buying process.
The use of these styles and improving the user experience of the site will also have a positive effect on the SEO of the site, which we will discuss in detail below.
Why is BradCrumb the SEO of sites with complex structures?
Using breadcrumbs is essential for all sites, but this tool is not only a necessity but a “must.” Sites with complex architecture and structure, due to the diversity of pages, various categories, and categories, the possibility of categorizing pages based on specific features, and needing more than one normal site. But why?
The use of board crumbs improves the quality of the user experience.
As mentioned earlier, the mission of Breadcrumbs is to improve the routing of users on the site and increase their satisfaction with our site. One of the domestic store sites that make good use of different types of board crumbs is Digikala. This site has specified different categories and features for its products and has used BradCrumb to prevent users from being confused in this crowded and intertwined space.
With breadcrumb at the top of all site pages, users can easily find the path they want, navigate to other categories, or return to the home page. This increases the user interaction with the site and the length of time it stays on different pages and provides the possibility of easy use of the site for mobile users. Given that user experience is one of the most important parameters of SEO, BradCrumb can greatly help this issue.
To better understand this issue, we suggest you read the article “The importance of user experience in SEO. ”
Using Breadcrumbs reduces site bounce rates.
These days, most site visits are done organically, and through search engines, and in very few cases, users enter the site through the main page; This means that each page of our site alone has the potential to receive input. Therefore, if this page has the necessary standards to satisfy users, users are less likely to leave the site.
If we consider the use of breadcrumbs as one of these standards, the routing that the breadcrumbs bar provides to the user encourages them to visit other pages of the site. This seemingly simple process easily reduces the site bounce rate and helps the site SEO a lot. However, sending users to the site home page or even the category page is far better than leaving the site.
Breadcrumbs strengthen internal linking.
It is not hidden from anyone how important internal linking is in SEO. Because of its link-like structure, BirdCrombs create a series of internal links between different site pages. These links are often referred to on different pages using keyword encryption, so they positively affect the strength of the link’s landing page.
In fact, by creating a chain internal link-building network, BradCrumb facilitates the crawling process of the site by Google’s crawling bots and helps improve the indexing speed of various pages, especially new content.
Learn how to use Breadcrumbs on WordPress sites
Using breadcrumbs on WordPress sites is quite simple. It is enough to install one of the plugins that we introduce in the following on the WordPress panel of your site. The rest of the path is quite easy and fast. These plugins are Yoast SEO, RankMath, and WooCommerce Breadcrumb.
1. Yoast SEO plugin
If the Yoast SEO plugin is installed on your site’s WordPress panel, you must log in to the general settings section to enable and configure Breadcrumbs. Then open the Breadcrumbs tab and set it to On or Enabled.
To use advanced BradCrumb structures, you must use ready-made coding or code snippets. These codes are embedded in the site’s Single.Php and Page.php files.
2. RankMath plugin
The RankMath plugin, like the Just plugin, has a special section for BroadCrumb settings. To activate this section, you must go to the SEO settings page in the plugin. Then go to the Help tab and check “Enable Help Function.”
3. WooCommerce Breadcrumb for store sites
This plugin is recommended for store sites that use WooCommerce. How to use and configure this plugin is detailed, and we will teach it in a separate article.
The Breadcrumb feature is designed in the new WordPress templates, and we do not need to use other plugins. But in the case of sites with dedicated CMS, you can use the code comb needed with the help of code.
Frequently Asked Questions
How can we be sure that BradCrumb is enabled in our site template?
To ensure BradCrumb is enabled on our site, we can use Google’s free and online Rich Results Test service. We need to enter the URL of the page we want to check in the URL bar.
Do we need to use BradCrumb for single-level sites?
If your site is single-level, you do not need to use Breadcrumbs because there is no specific hierarchy and classification in single-level sites.
Where is the best place to put BradCrumb on the site pages?
The best place is at the top of the site, below the header image, or under the H1 tag because these parts are completely visible to the user and are considered golden points.
Concluding remarks
Every effort we make in the world of SEO to improve the site’s ranking and meet the user’s needs and satisfy him. Breadcrumb also helps improve the site’s user experience by allowing users to navigate the site quickly. In addition, increasing the user’s retention time on the pages, improving his interaction with the site, and reducing the bounce rate, also lead to better site SEO.
Therefore, we recommend that you choose and implement BradCrumb to fit your site, given the simplicity or complexity of your site structure. Finally, if you have any experience using Breadcrumbs or need help implementing it, we’d love to hear from you in the comments section. We will answer your questions in the shortest time
to easily do this if the user wants to go back one step in the buying process.
The use of these styles and improving the user experience of the site will also have a positive effect on the SEO of the site, which we will discuss in detail below.
Why is BradCrumb the SEO of sites with complex structures?
Using breadcrumbs is essential for all sites, but for sites with a complex structure, this tool is not only a necessity but a “must.” Sites with complex architecture and structure, due to the diversity of pages, various categories and categories, the possibility of categorizing pages based on one or more specific features, and… need more than one normal site. But why?
The use of board crumbs improves the quality of the user experience.
As mentioned earlier, the mission of Breadcrumbs is to improve the routing of users on the site and increase their satisfaction with our site. One of the domestic store sites that make good use of different types of board crumbs is Digikala. This site has specified different categories and features for its products and has used BradCrumb to prevent users from being confused in this crowded and intertwined space.
With breadcrumb at the top of all site pages, users can easily find the path they want, navigate to other categories, or return to the home page. This increases the user interaction with the site and the length of time it stays on different pages and provides the possibility of easy use of the site for mobile users. Given that user experience is one of the most important parameters of SEO, BradCrumb can greatly help this issue.
To better understand this issue, we suggest you read the article “The importance of user experience in SEO. ”
Using Breadcrumbs reduces site bounce rates.
These days, most site visits are done organically, and through search engines, and in very few cases, users enter the site through the main page; This means that each page of our site alone has the potential to receive input. Therefore, if this page has the necessary standards to satisfy users, users are less likely to leave the site.
If we consider the use of breadcrumbs as one of these standards, the routing that the breadcrumbs bar provides to the user encourages them to visit other pages of the site. This seemingly simple process easily reduces the site bounce rate and helps the site SEO a lot. However, sending users to the site home page or even the category page is far better than leaving the site.
Breadcrumbs strengthen internal linking.
It is not hidden from anyone how important internal linking is in SEO. Because of its link-like structure, BirdCrombs create a series of internal links between different site pages. These links are often referred to on different pages using keyword encryption, so they positively affect the strength of the link’s landing page.
In fact, by creating a chain internal link-building network, BradCrumb facilitates the crawling process of the site by Google’s crawling bots and helps improve the indexing speed of various pages, especially new content.
Learn how to use Breadcrumbs on WordPress sites
Using breadcrumbs on WordPress sites is quite simple. It is enough to install one of the plugins that we introduce in the following on the WordPress panel of your site. The rest of the path is quite easy and fast. These plugins are Yoast SEO, RankMath, and WooCommerce Breadcrumb.
1. Yoast SEO plugin
If the Yoast SEO plugin is installed on your site’s WordPress panel, you must log in to the general settings section to enable and configure Breadcrumbs. Then open the Breadcrumbs tab and set it to On or Enabled. To use advanced BradCrumb structures, you must use ready-made coding or code snippets. These codes are embedded in the site’s Single.Php and Page.php files.
2. RankMath plugin
The RankMath plugin, like the Just plugin, has a special section for BroadCrumb settings. To activate this section, you must go to the SEO settings page in the plugin. Then go to the Help tab and check “Enable Help Function.”
3. WooCommerce Breadcrumb for store sites
This plugin is recommended for store sites that use WooCommerce. How to use and configure this plugin is detailed, and we will teach it in a separate article.
The Breadcrumb feature is designed in the new WordPress templates, and we do not need to use other plugins. But in the case of sites with dedicated CMS, you can use the code comb needed with the help of code.
Frequently Asked Questions
How can we be sure that BreadCrumb is enabled in our site template?
To ensure BradCrumb is enabled on our site, we can use Google’s free and online Rich Results Test service. We need to enter the URL of the page we want to check in the URL bar.
Do we need to use BreadCrumb for single-level sites?
If your site is single-level, you do not need to use Breadcrumbs because there is no specific hierarchy and classification in single-level sites.
Where is the best place to put BreadCrumb on the site pages?
The best place is at the top of the site, below the header image, or under the H1 tag because these parts are completely visible to the user and are considered golden points.
Concluding remarks
Every effort we make in the world of SEO to improve the site’s ranking, all to meet the user’s needs and satisfy him. Breadcrumb also helps improve the site’s user experience by allowing users to navigate the site quickly. In addition, increasing the user’s retention time on the pages, improving his interaction with the site, and reducing the bounce rate also lead to better site SEO.
Therefore, we recommend that you choose and implement BradCrumb to fit your site, given the simplicity or complexity of your site structure. Finally, if you have any experience using Breadcrumbs or need help implementing it, we’d love to hear from you in the comments section. We will answer your questions in the shortest time.