It may seem illogical to many critics when Verner Panton, as one of the fashion industry’s saying, “You feel more comfortable sitting in a chair you like the color of,” but without marketing techniques. Still, The quote contained an important strategic secret that is a prerequisite for the success of any business, and that is to pay special attention to the “User Experience.”
The real message of this sentence was to pay attention to the design and appearance of Panton chairs, which can effectively help the customer feel and have the power to decide to buy. In today’s article, we try to introduce several Panton products and the special attention that this huge organization has to the concept of user experience to clarify why this company is one of the most successful online businesses in the world today.
Why should we care about user experience?
The huge company Panton has been active in the production and sale of home furniture online for many years, and its unique feature is the production of chairs with strange and unique designs. From the beginning until now, the company’s motto has been that different appearances and designs of the product can create a good experience for users.
In short, user experience (UX) is a very subjective subject. Therefore it is difficult to accurately identify the quality criteria required for it, especially in e-commerce, because you are more exposed to the customer’s visual feeling. The problem has become more difficult, and any exaggeration or vice versa will surely fail the sale.
Scientific analysis by a design management institute also showed how some companies have been able to increase their sales up to 5 times by investing and purposeful planning to create a new experience and a unique feeling in users, so The way customers feel about services and goods will have an undeniable impact on the revenue of that business.
What is UX?
UX or user experience design is the design of interaction with a product according to the needs of taste and the involvement of the user’s past experiences. User experience includes the behavior of the user’s moods and feelings about using a product or system and includes the practical and valuable empirical aspects that arise in the face of human beings with that system or product. In other words, every product we use comes from an office, gift card, clothing, app, and website, from the moment we encounter it until we use it and even receive after-sales service. They make an experience for us.
The user experience designer may deal with all or part of that experience. He tries to know the user and his needs by doing research. He thus can reach a clear image of the user, then this knowledge along with the standards And the knowledge that he has to use to create a simple and pleasant experience for the user to get what he wants while enjoying the product. The user experience designer may not be directly involved in the design process and will evaluate the user experience and find and fix bugs.
How do we improve the user experience?
After many customers noticed, Panton first designed his conical chair for his parents’ restaurant and put it in a shop window on a busy New York street. Thus, the chair model, along with the striking color, aroused the feeling of enthusiasm in many passers-by and made them move to wish for a number of this chair.
According to the above, it can be said that the user experience requires understanding the feelings and needs of customers. The user experience designer tries to improve the product by recognizing the customer and considering its needs, thus making it easier to use the product. In other words, by monitoring users’ good and bad experiences and evaluating these experiences, they identify the needs and thus find solutions to solve their problems, and finally make the desired services or products available to the audience.
Impact of user experience design on business
When the product is valuable and efficient, the customer buys the product with more satisfaction. If he has a good shopping experience, he is encouraged to buy it again. It means that by being aware of the mental concerns of customers, you can design a more powerful program that will ultimately lead to more profit for you and the prosperity of your business.
Even so, owning one is still beyond the average person’s reach. And try to assess the needs of all of them individually. In line with the above, we found out how user experience design affects the user experience. In short, the importance of product design, complete familiarity with the customers of that product or service, and, finally, extensive research on the labor market can provide the right concept of enhancing the user experience and increasing customer loyalty.
Panton chairs get noticed
Panton S chair was also noticed when it was used by one of the famous American singers in the video clip. This different and integrated design attracted thousands of TV viewers, and many of them were looking for the company that made this product. Again, the company proved that paying attention to users’ needs and producing the right product that can create a different feeling in them can effectively affect the sales of the desired product.
Purpose of production of goods
The 2-meter-high Panton tower chair with a few unusual cuts encourages people to communicate and talk informally. People can talk freely in this chair instead of talking in their usual chairs.
From this production model, it can be inferred that when brands want to present an article or advertisement related to their services by designing a website and publishing content on web pages or social networks, they must have a specific goal. To produce this product to feel their difference from competitors. So before you apply a specific strategy to introduce your business on the Internet, you need first to ask yourself these questions:
- How can the selected social page help to increase the customer, and is it related to the company’s services or not?
- Why and on what basis does the user decide to enter into a discussion and comment on a brand on social networks?
- What added value can the desired social network create for customers?
- When is the best and most valuable time for a customer to connect with a brand?
Panton Ant Chair
Panton designers first designed the ant chair for a pharmaceutical company’s restaurant. The design of this chair was based on comfort, lightness, and the ability to turn it back. Still, its unique feature had three legs to minimally hit the employees’ feet with the chairs and prevent the chairs from colliding with each other during lunch.
The positive user experience was done exactly with this action, that is, providing special facilities to the consumers of that product, so by building trust, motivation, and optimal use, you can significantly enhance the user experience of your customers, but do not forget that both quality and quantity Consider and emulate leading and successful companies.