What is SEO?

SEO, or search engine optimization, is the process of increasing a website’s organic search traffic. If you don’t know much about SEO or even basic SEO training, this is where you’ll learn things that will help you appear and rank higher in organic search engine results.

Why is SEO important?

People are likely looking for what you do, and you can attract customers with SEO and ranking for those terms. But it is unlikely that you will be able to rank without basic SEO training; Because others are trying to do the same thing. This is why SEO is important. This helps show Google that you deserve to rank.

What are the benefits of introductory SEO training?

Most people click on one of the first few search results, so higher rankings usually lead to more traffic. Unlike other channels, search traffic is static and passive. This is because the number of searches is usually pretty consistent monthly.

How to learn basic SEO training?

Basic SEO training consists of five main steps.

• Keyword research; Find what people are looking for
• Content production; Creating content for searchers
• Internal SEO; Make your content as transparent as possible
• Link building; Building trust and credibility from other websites
• Technical SEO; Help search engines find, crawl and index your content effectively

Basic SEO training for successful SEO

SEO is much easier when your website is properly set up for SEO success. Now let’s take a look at some recommended practices in introductory SEO training:

The first trick of elementary SEO training. Use the website platform.

The first advice we give you in the introductory SEO training is to use a suitable platform for your site. Website platforms allow you to create and manage a website easily. There are two types of SEO platforms:

• Hosted platforms. On these platforms, everything is done for you. They host the site, give you ready-made layouts and allow you to add and edit content without coding.
• Self-hosted platforms. These also allow you to add and edit content without code. The difference is that you have to host and install them yourself.

Use a good web host.

Our second recommendation in the introductory SEO training is that having a good host is your priority. A host stores your website on a hard drive that can be accessed by anyone connected to the Internet. When choosing a host, consider the following:

• Server location. Transferring data between the server and the visitor takes time, So it is better to choose to host with servers in the same country where most of your traffic is.
• Support. Having 24/7 support is ideal. Make sure you have such services before choosing a host.

Use HTTPS

The following advice we give you in the introductory SEO training is that the security of your website and your users should always be a priority. For website visitors, nothing is worse than having their personal information easily exposed to criminals and hackers. As a site owner, always secure your website with the most up-to-date security certificates.

Choose an attractive design.

Another recommendation in introductory SEO training is that your website design should be beautiful and user-friendly. An attractive design for a website’s structure will always attract new audiences. No one wants to land on a website designed 20 years ago. Of course, there is no need to change the appearance of your website every month. Instead, choose a beautiful and user-friendly design at the very beginning.

Make sure your site is mobile-friendly.

Today, most internet searches are done inside mobile phone browsers; Therefore, in SEO training, it is recommended that if you want to improve the ranking of your website, you should always synchronize your website with the relevant algorithms for viewing on mobile phones.

Use a legible font size.

Some people want the text of their website pages to appear in strange fonts. This may make some people unable to read your content easily. It is better to always put your content on your site with a standard font and an appropriate size.

The most important introductory SEO training. Avoid annoying pop-ups and ads.

An important piece of advice we want to give you in the introductory SEO training, which is the pain of most users, is not to overdo it with advertising. Everyone hates having ads in between the content they are reading or watching. If you have to use ads in your content in any way, don’t try to include them in your content. Sites that do this in their content usually don’t rank well.

Create a logical site structure

It is always recommended in introductory SEO training to create a conventional hierarchy for your content so that users and search engines can easily access your site content. You can do this by drawing a mind map or content strategy.

Do not forget the internal links in the SEO analysis of your site

The job of internal links is to help search engines find new pages. With their help, the search engine can easily index the pages it cannot find.

Links will help promote your site’s rank to higher ranks. It also makes the search engine understand in which domain your content is written.

Use a logical URL structure for SEO

URLs are very important for a site. Because it helps people find your content easily in search. There are free novels on the Internet that will help you choose and build your URL structure.

In this introductory SEO tutorial, we recommend that you structure your website in a way that draws users to your website most clearly and descriptively.

Find or create a sitemap.

SEO experts always recommend in introductory SEO training that your site have a sitemap to improve its ranking. The sitemap is responsible for listing the important pages of your website so that search engines can easily understand the structure of your website when they want to check the pages of your website. This will also improve your website’s ranking. If you already have a sitemap, it’s probably located at one of these URLs:

site.com/sitemap.xml

site.com/sitemap_index.xml

If you can’t find it there, check site.com/robots.txt, where it’s usually listed.

Final word

SEO is the process of increasing a website’s organic search traffic. You do this by ranking in organic search results. SEO is important; Because you are unlikely to get a good rank without it. The top ranking gives you free, passive, and consistent traffic month after month. SEO includes keyword research, content creation, on-page SEO, link building, and technical SEO. SEO is much easier when your website is properly set up for SEO success.

Google will usually find and index your website, but sometimes you can speed up the process by submitting your sitemap. By learning even the simplest introductory SEO training, you can be ahead of the competition in your business.