What is Google SEO, and what are its principles?
These days, the activity on different websites for companies and stores is very important. Individuals and institutions spend a lot of money and effort on advertising and activities in cyberspace. Therefore, in such an environment, SEO grows a lot. But what is SEO, specifically Google SEO, and what does it do?
In response to the question of what Google SEO is, we should say that Google SEO is a set of actions that increase the traffic of your site and system.
By doing these principles well and correctly, you can get a good rank in search engines and, as a result, get more audience and sales. Of course, these visits and their abundance are useful for other activities besides product sales and business affairs. For example, you may have a blog. In this case, you will need SEO and its good implementation to increase your blog traffic.
One of the important ways to visit the top of the site is to place the page at the beginning of Google searches. That is, it is important to know the first page the audience faces. This increases site traffic which is very useful and significant.
Now that we have explained what Google SEO is, we must point out that Google SEO has different types that you can read comprehensively in the Google SEO article. But now that we have a definition of Google SEO, we can address some of its principles to know it more accurately and apply it more fully to the sites we want.
What are the principles of Google SEO?
To achieve high site traffic, we must follow the principles and rules. Here we mention some of them and talk about some of them. So stay with us until the end to learn these principles.
1. Selection of appropriate and targeted keywords
The starting point of writing a text based on SEO rules will be researching the keyword or keyword. To choose the keyword, you should focus on the audience’s searches and choose the right combination. You can use different tools to choose a good keyword. Google’s keyword planner and Maz keyword searcher are among the tools that you can use.
2. Using URLs suitable for search engines
URLs or links help people to easily reach another page by clicking. These links, both internal and external, should be short and clear. It is said that between three and five words are enough for URLs. Note that these short and appropriate links favor the Google search engine and make the work easier and more accurate for the audience. So, our advice to you is to be careful in linking.
3. Title tag optimization
The page title tag is an important part of Google SEO principles. Note that this title should also be optimized. But how is this optimization done? The work is very easy. Use the main keyword in your text.
Try to keep this title simple and casual. This issue makes the title closer to the search of users. In this case, the search engines will place the page closer and more relevant to the user’s searched words at the top of the table.
4. Paying attention to meta descriptions is important in SEO
The meta description is the part of your text on the search engine results page. You can write this section yourself. But if you don’t write, Google will select and display a part of your article. These descriptions are very effective in attracting more audiences and more views.
Try to use the keywords of the text in a few short sentences so that the topic’s communication network becomes wider. In addition, note that the meta description should not exceed 160 characters. Otherwise, Google will show the rest of the text as dots.
5. Using keywords in the first paragraph of the text
It is very good and important to have your keyword in the first hundred words of your text or other words, the first paragraph. But you should pay enough attention to one point and not saturate the text with keywords. This issue makes the audience tired of this amount of repetition and abandons the text. Instead, it would help if you tried to have a natural and logical use of the main and secondary keywords.
6. Attention to the semantic connection of keywords
One of the components of a successful text in SEO is to show a semantic connection. This communication is done differently, one of which is choosing relevant keywords. In a text based on SEO, you have one main keyword and several secondary keywords. Try to make these words have a maximum semantic connection with each other.
You can also make this connection by repeating them under the headings. This is done by using main and secondary keywords under the headings. This work also helps to organize the mind of the audience.
7. mobile version; a significant indicator in the field of SEO
Google recently chose mobile as the first ranking indicator. This issue means that the website’s appearance on the phone is measured and rated. Therefore, site owners must adapt their websites to the dimensions and features of mobile phones. You can use Fetch as a Google bot to check your page in the mobile version and fix possible problems.
8. Appropriate and specific educational content
It is impossible to determine specifically how much content is required for teaching and explaining topics related to your website. But it is possible to carry out the necessary investigations on various topics and write suitable text for the applications of your website. This issue helps the audience to get enough benefits from your site and prefer your website over other websites in terms of content.
9. Use of images and videos
When you use different images and videos in your text, you increase the time the user spends on your page. This will help your website traffic. Be very careful in choosing the relevant video and photo.
Likewise, you should put a text under each photo and try to choose this text related to the topic and keywords so that it is effective in the Google ranking process. In this text, we tried to say what Google SEO is and what the principles of Google SEO include. We hope you have made the most of these materials and will succeed in your activities.