What are the SEO terms, and what are the important concepts in SEO that we should know their meaning when learning this science? In this article, we will talk about these concepts and terms. Knowing these terms and concepts will help us learn SEO basics easily. In this way, by checking other professional SEO learning resources, we can easily follow their content.
What is the term keyword in SEO concepts?
First, let’s talk about the term keyword in SEO concepts. Keywords or keyphrases are words that users search for. Knowing these key phrases is very important in SEO. For this reason, some SEO experts are active in the field of research to find popular keywords.
After finding these keywords, they are used in the textual content so that when the user searches, it is displayed as content close to that search.
What is the term content in SEO concepts?
In the basics of SEO, the first thing that comes to your ears is the term content. Content is the collection of texts, images, videos, sounds, and music that conveys information to the audience. But what is the term valuable content in SEO concepts? To be valuable means to be valid and important.
This definition also applies to the content of a website. The value of content means that this content is specific to that website and is different from other content in that field. Another term related to content is usually heard in SEO articles and lectures in this field.
The meaning is the phrase “content is king,” which was first published by Bill Gates in an article with the same title. This term states that nothing is as important and effective as the content in the field of SEO of a website. There is another type of keyword known as a branded keyword. This keyword represents the identity of a brand. For example, “Wikipedia” is a branded keyword.
What is the term meta in SEO concepts?
What is the role of “meta” in SEO concepts? In fact, meta descriptions are information placed in the website’s source code. These descriptions are not visible to users. Rather, they are information that is provided to search engines. In this way, search engines rely on these meta descriptions to find leads for that website. Search spiders also use these clues and crawl between websites with their help.
Who is a crawler, and what is crawling in SEO concepts?
In the next part, we will talk about the widely used term crawling and know who the crawler is and what crawling is in SEO concepts. In the article “Where to start learning basic SEO?” And in the article “Everything about SEO and web optimization,” we have provided various explanations regarding the crawling stage.
But what does this term mean? The term creeps a metaphor. Suppose we compare the world of the Internet and websites to a large web of spider webs. Each string of this network is a website. In addition, Google has programs that its robots search all over the web by taking a clue or key phrase. Then they find the closest content to that clue and send it to the next stage.
The performance of these Google robots is called crawling due to their similarity to the performance of spiders, and these robots are also known as search engine spiders. These robots or spiders are the crawlers of the search engine. Key phrases or links help these spiders to use them as clues. This way, they can move through the network of threads or websites.
What are the information sets related to the website page?
We want to know the rank, speed, view, and terms of off-page SEO and on-page SEO in SEO concepts. When we talk about a page’s rank, we are talking about the importance of that website from Google’s point of view. Google determines the rank of a website. Of course, this issue is based on the performance of that website itself.
When we talk about the speed of a page, we are talking about how long it takes for that page to load completely. A page’s loading time is an important factor in ranking that website. Viewing a page also occurs when that page is displayed in the browser during a search.
But what are the term on-page SEO and off-page SEO in SEO concepts?
On-Page SEO includes all operations in the page manager’s hands. A page owner with access to the website can shape the on-page SEO by things such as website coding optimization, URL structure standardization, valuable content production, data architecture, etc.
Off-page SEO includes any function that starts in the hands of the website operator. But the impact of this trend is in the hands of the audience and the structure of Google. It also includes building backlinks, email marketing, digital marketing, offline marketing such as installing billboards and word-of-mouth marketing, etc.
Google and Google Analytics
The last part of the article, “What are the most important SEO terms and concepts?” We talk about Google and the concept of Google Analytics. Google is a search engine and the most used and popular search engine in the world. According to a complex algorithm, this search engine provides users with information on various websites in 4 stages: Crawling, indexing, picking the results, and showing the search results.
Google Analytics is a free program that Google has made available to users. By means of this program, a website’s audience’s behavior can be identified. It is also possible to find the sources of traffic generation.