If you want to beat your competitors, you have to use advertising services. Advertising means delivering one or more messages to customers about a product or service. Each advertisement consists of four different and important components that the advertising service has the task of implementing these components.
The components of advertising are:
1- Strategy
An advertising service company knows where the origin, destination, and route to advertise your product or service are. In advertising strategy, first, the type of your service and product is fully defined, and then the target customers of your business are identified. In the third step, the message or messages you want to convey to the customer must be selected with complete intelligence. In the fourth phase of the strategy, you need to identify the right media for your business messages. The optimal use of any media depends on the type of product and service and the location and time of your business.
2- Media
In advertising services, the media is the path or tool you convey your business message. The best advertising agency finds not only the means of one-way message delivery but also the best ways to talk and interact with the customer.
3- Advertising idea
One of the most important parts of advertising services is finding a message in the right format to attract customers. A message can be presented in several formats, such as video, photo, text, and audio. The best promotional ideas can draw customers’ attention to your business message. Presenting an advertising idea is completely creative, and advertising service companies that are professional in their work never use the same idea.
4- Execution
The last step of advertising is implementing the idea with a good message and the right media.
Types of media in advertising services
It is one of the main components of media advertising services. Media is the tool or path you use to convey a message to your customers. They are usually the most expensive part of media advertising. The media is often limited to a specific format of messages, and the less restrictive the media, the more expensive it is. In print media, for example, you can only use text and image formats. TV at the same time can use audio, video, video, and even text. In general, the media can be divided into five groups:
Print media: Used in advertising services, printing paper books, newspapers, weekly and monthly publications, deadlines, and brochures. Online books and articles in PDF format and textual content of sites are part of these media. People still type their phrases or question in the Google search box to search the Internet.
Visual media
In today’s advertising services, posters, banners, murals, photographs, various types of paintings, and printing on objects convey video messages.
Audio media
Radio, podcasts, audiobooks, and music types fall into this category.
Video media
TVs and video devices are in this group.
Multimedia: These tools entered the world of advertising services with the advent of the Internet and the telephone. A distinctive feature of this media category is the ability to convey two-way messages. This category includes general and specialized social networks, sites, Internet forums, and telecommunication messengers such as SMS and telephone. Types of online advertising on news sites, banner ads on sites, and related service centers are placed in this group.
How to brand?
Branding is one of the goals of advertising services, which consists of six components.
1- Creating a distinction for your product or service by distinguishing the appearance and shape of the product, distinguishing the capability and efficiency of the service or product, distinguishing the quality level of the service or product, distinguishing the durability of the product or service, distinguishing how to coordinate product components, differentiating Credibility and the possibility of product defects, repairability differentiation, style differentiation and the feeling it creates in the customer.
2- Creating and introducing advantages for the features and distinguishing features of the product and services provided, so the customer feels like a winner.
3- Creating and introducing the value of your business product and services with advertising services. Your customers need to know how this product or service will change their lives. What shortcomings will be eliminated, or what will be added to their lives by receiving this product or service?
4- Creating a new culture with your business by advertising services. A business that can change people’s lives and way of life will live for many years. Your product or service should make your customers’ lives easier or more valuable.
5- Personality design for the customer is another job that the advertising services company does. People who use your brand must have a certain personality trait or be known by it. For example, Everyone who uses this brand is an athlete.
6- Advertising services give a special application to your product or service. People who use your business should identify themselves with the prominent patterns of their time. For example, These bags are similar to lawyers’ bags.