Display advertising, or CPM, which stands for Cost Per Mile, is a type of online advertising, the most important factor of which is the use of visual elements. In fact, by using this element, you can display the desired advertisements in different spaces, such as applications, social networks, and all kinds of sites. But what is the difference between these ads and other online and digital ads? To know the answer to this question, you need to know the meaning of CMP. In the phrase, Cost Per Mile, mile means a thousand. So CPM can be defined as the cost you pay for every thousand impressions of your ad. If you want to increase your information about online advertising, you can stay with us in the next article.
Familiarity with CMP
Undoubtedly, one of the most important advantages of digital marketing is having a variety of marketing methods and free advertising. But only free digital marketing ads are not famous and effective. Some paid online advertising tools are more effective than free marketing worldwide. Therefore, these ads are the best option if you want to speed up your advertising process and achieve your desired results and goals sooner.
The important thing about the cost of this type of digital advertising is that if the way to implement these ads is done correctly, the profit you get from this way is much more compared to the cost of advertising. So don’t worry about the cost of these ads because they will return to you often. CPM advertising is one of the most famous types of digital advertising, the cost of which is determined based on the amount of display of your ads in the virtual space. This type of advertising is also known as display advertising.
What is display advertising or CPM?
As we mentioned, display advertising, or CPM, is online and paid advertising that uses visual elements to attract audience attention and branding. We should note that this method is the best option for people who want to attract new customers. In this way, digital marketing specialists drive new customers to the desired business by using attractive texts, images, and videos.
Another remarkable thing about this type of advertisement is that it is not difficult to recognize in cyberspace. Because they are either displayed in the form of banners or graphic and text ads online, all advertising campaigns that use simple texts or attractive images and videos to introduce a product or service are part of this type of advertising.
What is paid advertising?
Paid ads mean that you have to pay for them to be displayed. Of course, the payment method in this method of paid advertising is slightly different from other methods. The applicants pay this fee a thousand times after displaying their advertisements in the virtual space. This feature made CMP ads one of the most popular online paid ads.
Surely, one of the questions that come to users’ minds is what is the difference between these ads and click ads? In this regard, we must say that in click ads, immediately after clicking on the link, the cost of displaying ads will be deducted from your charge. But this is not the case with display ads; after the ads are displayed to the user, this fee is deducted.
Another important point about this type of online advertising is that many internal users believe that display advertising is only limited to banner ads on websites. Suppose this advertising method is very diverse. Therefore, many of the world’s largest and most famous platforms use this advertising method and even prefer this online method to other online advertisements.
Now, suppose you intend to implement such an advertising method. In that case, you must know your purpose in using this advertising method to implement these advertisements in the correct way possible. We should note that the purpose of using this online advertising model is to introduce the brand better and increase users’ awareness of the brand, not to increase sales.
Introducing all kinds of display ads
This type of online advertising has different types that users can use to achieve their business goals. Among the most important types of CPM ads are:
- Banner ads
- Responsive advertising
- Video ads
Banner ads
Banner ads are one of the most well-known display ads, and their appearance is completely similar to a banner. In this advertisement, your advertisement is displayed as text and image on a strip in the virtual space. Now, if you are also interested in banner ads, you can choose one of the types of fixed, moving, or pop-up banners to display your ads. One of the features of this type of advertising is that you can change and display the size of your banners up to 20.
Responsive or innovative advertising
Users believe that banner ads distract them. So you have to look for innovative ways that the audience will welcome. Responsive advertising is the best option for you if you are looking for such an advertising method. Because it displays your ads according to the opinion and characteristics of the audience. The main elements of these advertisements are the logo, photos, sound, and titles that you provide to the browser, and it is the browser that chooses when and how to display this information to the audience.
Video ads
In this advertising method, the user decides whether to see your ad or not. The First 5-15 seconds of your ad will be shown to him, and then he will decide to see or stop the ad.
What are the benefits of display advertising?
This advertising method has many advantages, including knowing the target audience, increasing the conversion rate, and increasing brand awareness or branding. Informing is another advantage of this advertising method, which makes the audience better aware of the brand, products, and services. This method helps you to be able to step more firmly on the path of the best way to earn and earn more profit.
But without a doubt, one of the most important advantages of this paid online advertising method is its affordability. To prove this advantage, compare the cost per click of business advertising on a website with display advertising on the same website or similar platform. Of course, the cost of click ads is higher than CPM ads.