Increasing the site’s ranking and reducing the bounce rate is one of the main goals of SEO. The bounce rate is the audience interaction rate with the pages of your site. This metric is reduced if the audience decides to spend more time on your site.
Bounce rate is one of the important indicators of SEO. Neglecting it will affect the ranking of your site. Increasing site visits is the wish of all stores and online business owners. Several factors affect the decrease or increase of the bounce rate. One of the most important things is the basic formulation of content marketing strategies. Reducing the bounce rate will increase the conversion rate. This will eventually lead to an increase in the ranking of your site.
What is the bounce rate?
One of the important things in the professional SEO of the site is related to the bounce rate. A high bounce rate means your site is not attractive to the audience. In other words, the user experience of your website is not suitable.
A bounce rate occurs when a user lands on one of your website pages and leaves without visiting other pages. Google considers Bounce Rate one of the most important factors in site ranking. A high bounce rate indicates that your site does not have an attractive landing page or that the website’s home page is not engaging enough for the user. In the following, we introduce tricks that reduce the bounce rate and increase the site’s ranking in Google.
The impact of content on bounce rate and professional SEO of the site
Producing good and rich content is one of the most important SEO principles, greatly impacting the site’s ranking. Your content, while being complete and of high quality, should create new questions in the audience’s mind; In this way, the user is encouraged to visit other pages of your site. Another thing that unconsciously attracts the user is the readability of your content. Reasons such as long paragraphs, unclear text, and generally not having a standard format for content will increase the rate of users jumping and leaving the site.
You should publish your site posts in a standard format to increase traffic. It is better to use appropriate subtitles in your content. If necessary, use bullet points, images, quotes, and diagrams. Ask the user questions in your content to communicate with him in this way.
Do not use pop-ups
Many web admins use pops in different ways. But the fact is that users hate pop-ups. For this reason, using pop-ups increases your site’s bounce rate because users who click on your site’s link to achieve a specific result encounter an unexpected pop-up advertisement and prefer to leave the website. If you care about increasing your site’s ranking in Alexa, use the notification bars at the top or bottom of the site. But if you have to use pop-ups for any reason, it is better to set them so that they do not open as soon as the user enters the site.
Professional SEO of the site and user experience
If increasing the site’s ranking has become a big concern for you and you have a high bounce rate, it is time to think seriously. By improving the user experience and eliminating the bugs and shortcomings of the website, you will see a significant decrease in the bounce rate. The user experience depends significantly on your site support and offline activities.
Increase site visits by creating an appropriate call to action
The way to increase the SEO of the site can be different according to the topic of your site. One way to improve SEO and reduce bounce rates is to create a clear call-to-action button. So that it quickly attracts the attention of the user. Your call to action (CTA) should be so compelling that the user can’t resist clicking on it. When making a call, you must consider all the external elements.
Site optimization for mobile users
Nowadays, people spend most of the day using smart devices such as mobile phones and tablets. A large part of website users monitors the virtual space through mobile phones. This is why, wherever professional SEO of the site is discussed, the need to optimize the site for smart devices is emphasized. If your website is well-hosted for mobile, it will help increase its ranking and reduce the bounce rate.
Using valuable keywords to increase site traffic
The success or failure of your content marketing campaign depends largely on the keywords you choose. Valuable keywords help increase site traffic and increase traffic to your website. Keywords with valuable traffic will automatically drive valuable users to your site pages. The searched keywords are placed in two categories, commercial and educational. Educational keywords have an awareness aspect, and commercial keywords are related to selling products or providing services. Try to choose keywords that support valuable and powerful content.
Professional SEO of the site and content loading speed
Nowadays, users are not very patient in waiting for your website content to load completely. So, if you care about reducing the bounce rate and increasing your site’s ranking, you should consider measures to make the site load speed as low as possible. When your site has a high speed, users tend to visit other parts of it. Ultimately, this issue will lead to a decrease in the bounce rate.
Internal linking power
If you remember, we mentioned at the beginning of the article that the Bounce Rate decrease happens when the user goes from one page to another. If you want to encourage users to visit other pages after opening one of the website pages, you should use internal linking. Internal linking is considered one of the most important factors of professional SEO of the site and is one of the best tricks to increase the site’s ranking.
I am raising the site in Google with attractive meta descriptions.
It would help if you emphasized the meta description to raise the site in Google, increase the click rate, and reduce the bounce rate. Optimizing the meta description will encourage users to choose your site in Google search results. The maximum length of the meta description should be 155 characters. Exaggeration, in this case, may confuse users and increase the bounce rate.