Creating a creative and unique motion logo is a great option to attract the audience. According to the trend of digital technologies, designers should be familiar with modern techniques and tricks to prepare all kinds of logo motion.
Introduction
It is very important to use logo motion in marketing and branding. Today, people use logo motion to communicate with the audience at the international level, so it has found a special place in website design and making advertising videos. If designers are familiar with the techniques of this work, they can create a positive mindset about a brand by presenting professional logo motions. The importance of logo motion is so much that it is considered by managers to succeed in implementing marketing strategies.
What is logo motion?
Logo motion is a kind of animation that shows the design of the brand logo in motion. Using logo motion improves brand identity and makes it more memorable. Showing logo motion in advertising videos will effectively communicate with the target audience and create a specific attitude about the brand. Logo motion is also widely used in creating posts on social media, email marketing, website design, and landing pages. Usually, the duration of the logo motion playback is 10 seconds, and it is recommended not to exceed 50 seconds.
Introducing logo motion creation software
You can make attractive and professional logo motions with mobile apps or computer software. Graphic tools such as In Shot, Adobe After Effect, Adobe Premiere Pro, and Adobe Photoshop provide designers with all the necessary facilities for this work. Animating the components of a logo has been made possible by this software. A simple logo motion can be designed by applying special effects on each image layer. In addition, many ready-made plugins on various websites allow users to create logo motion with just a few clicks. Editing the logo image, coloring, adding text, and adding polygonal animated shapes are among the actions in creating logo motion with graphics programs and software.
The trick of making logo motion with shadow
To create a motion logo with a moving shadow, select the brand logo photo by clicking on the Import File option in the Adobe After Effect software. Move the logo layer to the Comp1 section and add a copy to the project with Ctrl+D. Name the next layer, Shadow. Click on the main layer of the logo and select a special effect called Linear Wipe in the Effect & Presents section. Set the transaction completion field to 100. In the logo layer, select 80 seconds and set the transaction completion field to zero. Also, set the Wipe Angel to 45 degrees. After that, in the Effect & Presents section, select the Fill special effect and specify the desired color in the Color field.
By clicking on the Shadow layer, again in the Effect & Presents section, select a special effect called CC Radial Fast Blur. Set the Amount field to 80. Add the Linear Wipe special effect for the Shadow layer and set the Transaction Completion field to 100. Apply all the Linear Wipe special effects described for the main layer to the Shadow layer. By selecting the Play option, the animation of the logo with its shadow will be displayed wonderfully.
The trick of making logo motion in In Shot
One of the fastest ways to make a motion logo is to use stickers in the In Shot program. To animate the logo image, you can add a frame with Inshot. To do this, add the logo image to the program by selecting the PIP option. After that, in the Sticker section, search for the word Circle to find animated circular stickers for the logo frame. By choosing one of the stickers and changing its size, you can create a beautiful moving frame for the logo.
In creating a motion logo, adding advertising text makes it more attractive. By selecting the Text or T section, you can easily type the advertising text and place it next to the logo. By searching for the word Motion in the sticker section, all the rectangular special effects can be seen to create a moving frame around the text. Finally, by changing the size of the rectangular sticker to fit the text, you will have a very interesting motion graphic design video. The logo motion video will be saved by selecting the SAVE option at the top of the screen.
Creating a motion logo with Premiere Pro
First, to create a new project, select the options in the path below. (File > New > Sequence) After that, a new window will open; in the Sequence Name section, type the name of the Logo motion project. In the Sequence Presents section, select HDV and HDV 1080 P30 and click OK. Open the logo image in the Premier program by right-clicking on the screen and selecting the Import option. Add it to the time frame section by left-clicking on the logo image. Find the Video Effect sub-category in the Effect panel and click on the Basic 3D option in the Perspective section. Left-click on Basic 3D and place it on the logo image in the timeline.
In the Effect Control section, open the Basic 3D special effect. Its first parameter (Swivel) is for the three-dimensional movement of the logo in the up and down direction. The second parameter (Tilt) causes the logo to be animated in three dimensions. The third parameter (Distance to Image) shows the distance of the logo by changing its size.
At the top of the time frame section, set the video time to 120 with the Ctrl button and left-click. Select all three types of parameters in the Basic 3D section and consider -1 for the first option, -20 for the second option, and 250 for the second option. Please change it to 175 by left-clicking on the video time again. Change the number of the first parameter (swivel) to 1, the second parameter (tilt) to zero, and the third parameter to zero. By selecting the play option, the animation of the logo will be displayed.
Creating a motion logo in a few minutes
Shot’s ready-made designs allow users to create creative logo motions in just a few minutes. To do this, click the options below to open a new project. (Video > ALBUM > Blank) Select the PIP option, add the logo image to the Inshot program, and specify the project’s duration by clicking the created layer. Again, by selecting the PIP option, you can add a ready design you downloaded from the websites providing the plugin for the Logo motion project.
Ready designs can be in the form of moving frames. By selecting the Chroma option and placing the eyedropper pointer on the green color, the inner part of the frame will be clearly defined for adjusting the size of the logo. The logo motion video is prepared by selecting the logo image and changing its size according to the sticker. The final image can be displayed more professionally by removing the green part and placing the logo under the sticker layer. Finally, select the SAVE option at the top of the page and save the logo motion. Creating a motion logo with Inshot is one of the best ways to do short-term projects.
What points should we consider in making simple motion graphics or logo stations?
Creating simple motion graphics, including organizational logo stations, is particularly important in branding and product introduction. Advertising is an important part of marketing, and creating a logo station is the most effective strategy to attract customers. A memorable logo station logo will remain in the audience’s mind, thus maintaining their loyalty to the brand.
What is a logo station?
A logo station is an organizational logo that represents a business’s brand name or its products. By displaying the logo station, the organization’s logo is animated and explained to the audience with attractive voiceovers. Potential customers recognize a brand’s identity by looking at the logo station. In addition, companies prioritize the creation of logo motion to communicate with customers and change their business position. For example, if a brand is developing the sale of its products in international markets, it can properly reflect the company’s value by displaying a professional logo motion. In other words, creating a logo station is a marketing strategy to attract customers, introduce a brand’s products, and create consumer loyalty.
Before making simple motion graphics like the logo Station, you should get enough information about the brand’s details, the audience’s taste, the characteristics of customers and competitors, the history of the products, and other similar things. Logo station types are divided into two-dimensional and three-dimensional groups regarding how they are displayed. 2D logo stations are displayed flat and usually accompanied by sound effects. The logo image only moves in two directions. In the display of 3D logo stations, the depth of the image is also added to make the movements look more interesting. In these logo motions, the animation of the image is more complicated, and how it is displayed is closer to reality. The duration of displaying this type of simple motion graphics is only a few seconds, and usually, displaying more than 45 seconds is suitable for long logo stations.
Steps to make simple motion graphics
The first step to making simple motion graphics is storytelling. Motion graphic artists must describe the brand message in simple phrases and sentences to create a logo station. For example, if a company operates in the clothing industry, using words synonymous with clothing and the brand name can best describe what a brand does. The next step is to design the logo’s shape based on the brand message and the company’s activities description. At this stage, using brainstorming, motion graphic artists draw their new designs and ideas with a pencil and paper.
In the initial design stage, it is better to avoid combining the logo with symbols such as stars, sun, globe, fire, leaves, and similar things to prepare the station logo. Because if the logo’s shape is unique and more creative, the brand name will remain in the minds of consumers. If certain symbols are combined with the logo, motion graphic artists should be more careful in choosing their colors. The right coloring will make the logo image stand out.
In the next step, the company’s logo can be designed with simple motion graphics software such as the software provided by Adobe or online websites. Even though logo motion seems easy to create, it can take several months to design. The more time spent on logo motion preparation, the more effective it will be on the audience. In other words, don’t expect that a hastily built logo station can surprise customers and audiences with advertising videos.
Simple motion graphics creation software
Simple motion graphics creation software allows designers to display the image of the organization’s logo animatedly and more attractively. Canva is one of the best and easiest tools for designing logos. In this program, thousands of pre-made templates for animating images can be edited, making creating all kinds of logo stations easier. With Canva Motion Graphics, graphic designers will not need to use different software and websites to find special tools or special effects. In this program, a collection of animated logo templates with different styles has made it possible to create interesting logo stations quickly.
Also, Adobe Illustrator software is a wonderful tool for creating simple motion graphics, such as logo motion. The special templates of this software are the fastest way to create a logo station. Adobe After Effect software also has many features for making simple animations. Of course, in other software of the Adobe brand, such as Adobe Photoshop, Adobe Spark, and Adobe cloud, the necessary tools for designing logos with a creative look and various colors are provided. Most Adobe software can be very efficient in the logo station creation process. Corel DRAW program is also suitable for beginner designers to create a professional and attractive logo station. This program is simpler than Adobe Illustrator and allows users to create various types of motion graphics.
Some other important points in preparing the logo Station
In making simple motion graphics with the organization’s logo, one should consider what motivates the customer to buy. If the logo motion is a combination of words and images, choosing the right font can affect its style and other features. The text of the logo must be legible so that it can be used in print or on website pages and social media posts. One of the important techniques in creating a logo station is brainstorming. In this way, designers draw all their mental impressions about a brand. Therefore, they can suggest new ideas for making interesting and unique logo stations.
It is important to know the psychology of colors and to evaluate competitors to create logo motion. In addition, by knowing the taste of the consumers, it is possible to make the right decision about whether the logo motion colors are similar to the competitors or opposite to them. If the logo station’s components are simpler and its display’s duration is shorter, the audience will notice it more. Also, using sound effects increases the impact of logo motion on the audience. Logo motion sound can include the speaker’s words, a few seconds of traditional or pop music, ambient sounds, and even a short pulse. Like its logo design, the sound of the logo Station should be made to the customer’s taste, brand identity, activity topic, and motion graphic style.