Despite social networks such as Instagram, YouTube, TikTok, etc., everyone is somewhat familiar with the use of motion graphics in modern advertising. Currently, video content in motion graphics has become very important and allows the audience to learn about commercial brands and the benefits of their products.
Introduction
These days, the importance and use of motion graphics in digital marketing have increased and play an important role in branding. The combination of sound and moving images makes it easier to understand information and increases the motivation to buy in potential customers. People in the advertising industry have realized the tremendous impact of motion graphics projects. The topics discussed in this article are the main use of motion graphics in modern advertising, the use of motion graphics in branding, motion graphics and social media, the best way to attract customers, motion graphics, and product introduction.
The main application of motion graphics in advertising
Certainly, the main application of motion graphics in modern advertising is branding and product introduction, which will increase sales, increase income and attract customers. Creating various types of motion graphics, such as animated logos, GIFs, short videos, etc., and publishing them on social networks, various websites, and visual media can establish the name of a specific product or brand in the audience’s minds.
In the 21st century, advertising, like marketing and other activities, has been affected by developments and new technologies. By producing motion graphics videos for advertising, you can be sure that the target audience’s attention is focused on the right topics. Also, considering various types of motion graphics in site design helps bring visitors and buyers traffic. This advertising tool leads to an increase in consumer engagement and the number of their orders. Modern advertising strategies such as various motion graphics are necessary for today’s competitive market to gain a competitive advantage, stand out from others, and retain and attract customers.
Application of motion graphics in branding
By showing memorable images, motion graphics videos make people familiar with a specific brand and the use of its products. Because of the limitations of conventional promotional videos, marketers prefer motion graphics videos for product introductions. These types of videos are powerful tools for marketing and branding. Audiences will enjoy watching motion graphics without any problems and can get to know a brand and its products quickly.
Almost any business can benefit from marketing in this way. For example, by creating an animated logo, non-commercial audiences will remember the brand logo, which is very valuable for marketing. In other words, a moving logo makes the name of a company or brand more memorable. If you need to present complex information about a product or service, motion graphics are a suitable solution for conveying such concepts. Motion graphics videos convey the advertising message to customers. If social media posts are static images with long text, most people probably won’t read them. People can increase the audience’s awareness of a business brand on social media by showing short animated videos and engaging the viewer’s mind with its images.
Motion graphics and social media
The use of motion graphics in social media is not a secret to anyone. Social networks have provided the basis for advertising through motion graphics. These videos have become a great tool to attract attention and create interest and motivation to buy in customers. Advertising videos in motion graphics convey the main message and other concepts to the viewer quickly. Short animations are one of the most effective communication channels with customers.
Marketers use motion graphic content to ensure that a brand’s name stays in the audience’s minds. Most of the promotional videos that are made in the form of motion graphics are not story-oriented. Usually, motion graphic artists try to show only one specific message or concept about goods and services. In other words, promotional videos are message-oriented and usually introduce a product or brand in less than a minute.
The best way to attract customers
One of the issues raised about the use of motion graphics in modern advertising is customer attraction. These videos are an ideal and innovative solution to create communication channels with potential customers and buyers. Short motion graphics videos are easily shareable and can quickly spread to millions of social media users. Using these promotional videos is an effective marketing strategy to attract customers. Many applications and websites can create the smartest and most beautiful promotional videos to attract customers’ attention with motion graphics design. These videos are the most popular advertising styles that make interacting and connecting with the target audience easier. Motion graphics are useful for explaining a concept, process, and how goods and services work.
If you have created a mobile app or website to introduce your brand or offer products and services, displaying various motion graphics, such as animated logos, animated icons, short videos, infographics, etc., will improve the user interface (UI/UX) and interact with customers. This advertising method allows the audience to benefit more from the product or service. Ultimately, where and how marketers display different motion graphics videos depends on the message they are trying to convey to their audience and viewers. In general, these types of videos are excellent resources for building trust among customers and advancing marketing programs. In addition to the fact that customers benefit from guidance and services, marketers and manufacturers can also establish effective communication with consumers and thus gain a lot of profit.
Internet marketing strategy
Suppose you have chosen to sell your products through digital channels. In that case, it is better to know that investing in internet marketing and knowing the internet marketing strategy (technical affairs, expert staff, and organizational resources) is very important to achieve this goal.
Airlines such as easyjet and Ryanair have chosen this strategy, which sells over 90% of their tickets this way.
Kumar, in 1999 presented a framework comparing the substitution and complementary strategies. He stated that a replacement strategy is most likely to occur when:
- The possibility of accessing the Internet is high.
- The Internet can meet the needs of the audience better than other media.
- The products or services of any website can be delivered through the Internet.
- The type of product introduced should be in standard dimensions and sizes so that the customer can be encouraged to buy confidently.
Key Components of Internet Marketing Strategy
One of the key elements of any internet marketing strategy is SIT and STOP.
Before anything else, let’s remember that the strategy should focus on the segments of the market segment as well as the selected target market. Also, the positioning of the proposition is one of the important parts most customers want.
STP is one of the essential parts of any marketing strategy that completes the overall objectives of Object. The SIT and STOP components that every marketer should consider include segmentation, defining your target market, clearly positioning yourself, where you will be in the future, and how you will get there. Strategy is not restating goals but creating a method for accomplishing goals.
In Internet marketing strategy, the selection of target markets, positioning, and the use of suggestions from the audience are all combined with optimal marketing and electronic tools (websites, viral marketing, electronic sponsors, and email marketine-mailhe internet marketing strategy aims to develop a dynamic conversation that includes a contact strategy. Observance of this point will help retain the customer.
In summary, the elements of internet marketing are as follows
- Target markets, positioning, and design ideas
- Determining the position based on the implementation of strategic objectives
- Optimization according to SEO, display ads, social networks, and…
- Dynamic discourse for customer retention
- Most importantly, the type of content included in the website is based on meeting the audience’s needs.
Finally, the start of any activity requires a plan and strategy, and you, as an internet marketer, should provide your audience with an easy and clear website. Many websites that do not have organized goals act the same way, lack updated content, unanswered emails, heavy e-emails ads, or links that do not work. All these reduce the credibility of the company’s brand.
Internet marketing strategies
Invest in your website design
Web design is often not a marketing strategy, but it incredibly impacts user attention and how long they stay on your site. Your website is the core of digital marketing, so if your website pages are not readable, user-friendly and attractive, no matter how much effort and money you spend on developing strategies, you will still lose your customers. If you don’t have the web design skills to do this, then it’s worth paying for a modern website.
Use search engine optimization.
Search engine optimization makes your business appear higher in the search engine results list. With a strong SEO strategy, your company’s website can offer its services and products better and more by using keywords. Using this strategy will increase your chances of being seen by people searching online.
Sending and publishing news and articles in online press
Try working with the news media or online trade press to get your business, products, and services into their articles and news. This shows you as a trusted expert and introduces your business to a wide range of people.
Creating a weblog
Always keep your blog up-to-date and provide complete information about yourself, your sales methods, competitive advantages, and your products and services. This allows newspapers, blogs, or other media outlets to see your information and create posts about your business or brand without your request.
In addition, you can use the blog for other important purposes. A blog allows you to continuously generate new keywords, reinforce them in your posts, and improve your position in search engines. In addition, you can offer advice on your blog, share information intelligently and make your customers come to you according to their needs and questions. After that, you can gain their trust and establish a better relationship with the useful information you provide them.
Holding competitions
People love contests and getting gifts. From time to time, hold a contest and give away goods and services for free; this will encourage your customers to buy from you. This will increase your purchase and level of communication with customers and introduce your brand to others.
The podcast and video marketing
Another very powerful and useful online marketing strategy is using videos and podcasts. Maybe you have a question, what is a podcast? Podcasting is an audible form of content that is very effective for branding and increasing audience conversion rates. Both of these strategies can be very effective in internet marketing and business.
Motion graphics and product introduction
As mentioned before, using motion graphics and creative design in introducing the product arouses the audience’s emotions. Motion graphics, video style, effects, special effects, creative images, and attractive voice-overs create interest and enthusiasm in the audience to buy a product or service. The product is introduced in motion graphics through various methods such as short videos, animated logos, typography, etc. This creates a need for the product or service in the minds of potential customers and identifies how a product works. Short motion graphics videos can explain usage, how it works, problems and solutions, the quality of goods or services, and other related topics.
The noteworthy point is that compared to other advertising methods, less money and time is spent on creating motion graphics content. Therefore, it is not surprising that most businesses consider this type of advertising as one of the types of marketing content and product introduction. Advertising companies use educational motion graphics videos extensively because they are a wonderful tool for explaining the content and conveying even complex and boring topics to the viewer in the least amount of time. They explained that a particular product or service is not easy, especially when a brand is still unknown. Motion graphics advertising videos in an educational format can provide viewers with brief and useful explanations about different products and brands. This method is one of the best ways to increase the reputation of a business brand.