What is the difference between Telegram and Instagram regarding SEO and marketing? To answer this question, we must first address the origin of this difference, but why should we know the differences between Telegram and Instagram?
Because by correctly understanding the difference between Telegram and Instagram, your content production and marketing in these social networks will be easier and more targeted.
Both of these applications are meant for businesses to communicate with their audience. However, Telegram and Instagram also have differences that make marketing and SEO different in these two social applications.
Copywriting
To market in these two networks and expand our business, we must be familiar with the art of copywriting. Copywriting means writing an article and publishing it on various platforms, following the SEO of each platform and the algorithm of each social network.
Knowing the differences between Telegram and Instagram in SEO and the form of content and marketing methods in each of them will help you to Copywrite your content in these two social networks.
The difference between Telegram and Instagram
Instagram and Telegram are applications that need no introduction. Telegram is a messaging service that quickly became popular among users, especially Iranian users, due to its security, speed, and unique features. On the other hand, Instagram became famous for sharing videos and short clips.
First, the difference between Telegram and Instagram is their platforms for communicating with business audiences. Instagram is a social network, and Telegram is a messaging network.
This is the difference between Telegram and Instagram. Telegram is an application for communicating more directly and providing after-sales services. At the same time, Instagram is a social application for introducing brands and businesses.
The difference between content production in Telegram and Instagram
This is the difference between Telegram and Instagram, which makes the difference between these two applications in content production. Content production on Instagram is focused on introducing brands or products. While the focus in Telegram is more on producing content that leads to communication with users.
For this reason, remember that the content produced on Instagram should be visually attractive without an expiration date. The main thing in creating Instagram content is to be creative. Creativity that won’t hurt after a while and can stay on your Instagram account forever.
Telegram and Instagram are suitable for which businesses?
So, the difference between Telegram and Instagram is because of how they communicate with the audience. Suppose your type of business requires daily and direct communication with the audience or customers of your brand and business. In that case, it is better to devote the main focus of your content production to Telegram.
Despite this difference between Telegram and Instagram in content production, it can be said that Instagram provides a better platform for small businesses because small and start-up businesses need to be recognized more than communicating with them due to having a small audience.
The difference between Telegram and Instagram in SEO
Quality content can make your brand better known and increase your followers. Of course, other things besides content production can be done to make businesses more known, but none of them will have the impact and durability of marketing and being known by content production. Follow the right principles and methods of content production based on any platform. You can increase your website or social network traffic completely organic and effectively.
Currently, Telegram and Instagram social applications have more than millions of users from all over the world. This has provided a good platform for businesses to drive traffic to their website.
The main difference between Telegram and Instagram in terms of SEO is that the content produced on Instagram is also placed on the web. In the sense that the content produced in this social network is placed on the server of www.instagram.com, and the content can be accessed and even liked through the web or search engines such as Google. Leave a comment under the posts. While Telegram is only a social network, and your content will only be used inside it.
In Telegram, your published content can be shared by channel members and in this app, increasing your channel’s traffic and your business’s visibility. Still, the result obtained on Instagram will certainly be wider because the content you share on Instagram is also shown in Google searches.
Because of this difference between Telegram and Instagram, it should be noted that the rules of search engines must be observed in the content produced on Instagram.
Some important points about marketing on Telegram and Instagram
The differences between Telegram and Instagram in content production also make the form of marketing different from theirs. Content in Telegram should aim to create communication and dialogue between users, especially between users and businesses. While Instagram content should be engaging visual content due to the capabilities of stories and posts.
One difference between Telegram and Instagram determines the type of sharing of your posts among users. In Telegram, your text will be seen only by sending it as a message by users who are not members of your Telegram account. While on Instagram, you can be seen in Direct, Mention, Comment, and Explore. This shows the importance of visual appeal on Instagram and the importance of content quality on Telegram.
Despite the differences between Telegram and Instagram, which should be chosen?
The difference between Instagram and Telegram in marketing makes each social network suitable for a business. The most important point in choosing any of these social networks is your business’s target audience.
So, to determine your strategy in each of these applications, you must first check your business’s target audience. If your business is compatible with visual content, this app will be better for you. For example, retail businesses get better results on Instagram.
One of the features of Telegram that makes it important for businesses is the ability to create groups. Creating a group is one of the most important differences between Telegram and Instagram in marketing.
Another difference between Telegram and Instagram is the features of these two applications. While Instagram allows you to introduce yourself in the account with forms such as bio, post, and stories, the conditions are different in the Telegram channel. Each of your content on the Telegram channel should be produced to encourage the audience to scroll up and down the contents of the channel. While after entering your Instagram page, the user will choose the most interesting post and story among the different content options.