What is the difference between SEO and Google AdWords, and what is the role of each in marketing? Advertisements in Google and SEO are both considered to be the main methods of online marketing, But which one is more suitable? What is SEO? In simple terms, SEO means optimizing websites for search engines.
Search engines have a special algorithm for classifying sites, and following the principles of SEO increases the coordination of sites with the classification algorithms. In this way, the mentioned website will be placed in the first list of search results, and the chance of being seen will increase significantly.
How to increase SEO? There are many ways to increase SEO. The SEO person should use different strategies depending on the situation of the site and its needs. For this reason, it is necessary to familiarize yourself with the types of SEO methods and the application of each before learning SEO techniques. Examining the difference between internal SEO and external SEO or the difference between white hat and black hat SEO will help you make a more appropriate choice.
What is Google Ads?
To understand the difference between SEO and Google AdWords and the use of each, it is better first to examine the features and characteristics of each method.
Advertising in Google is done through the Google Ads platform, which is also known as Google AdWords. This system allows its users to advertise their business on a large scale. Google AdWords is a type of key advertising system that provides the possibility of advertising on the most visited sites, online software, YouTube, and other applications available in Google AdSense and Google AdMob.
Examining the advantages and disadvantages of Google AdWords advertising
Advertising in Google is one of the online marketing methods that greatly impacts the introduction and development of businesses. Currently, Google is more popular among users. Most users use it to search and find answers to their questions. Therefore, advertising in Google AdWords is very useful.
The most important advantages of advertising on Google are:
- Placement of important keywords on the first page
- Ability to display visitor statistics (to analyze output results)
- The possibility of targeting according to the taste and needs of the audience
- Show ads at the right time
- Clarity of the cost of work
Most experts in digital marketing believe that advertising on Google AdWords, despite the efficiency of 79% in e-commerce, also has disadvantages that you should consider before choosing it. The main disadvantages of Google AdWords are:
- The high cost of advertising in this way (foreign companies offer their services in dollars, and Google AdWords ads are no exception)
- Not paying attention to SEO
Examining the advantages and disadvantages of SEO
What is the difference between SEO and Google AdWords? Previously, we learned about Google AdWords and its use in digital marketing. But what place does SEO have in our branding?
Among the most important advantages of site optimization the following can be mentioned:
- Being free (the most important advantage of SEO)
- Continuity and maintenance of targeted site traffic
- The possibility of return on investment through advertising
- Branding
- Safe access to customer data (for free)
- The possibility of being seen and discussed on social media (this is very effective in developing businesses and attracting new customers)
Site optimization, like other marketing methods, also has disadvantages that are discussed below:
- Time-consuming (in the modern business world, speed is the key factor. SEO is a long and time-consuming process)
- In high and heavy competition, website owners are required to pay high fees.
- Trial and error method (Uncertainty of the result is one of the other disadvantages of SEO. Unfortunately, some strategies do not have a favorable outcome, unlike planning)
- Algorithmic nature of SEO principles (search engines update their algorithms regularly, and only experienced and professional SEO experts can act based on new algorithms.)
- The possibility of fines or removal of the site by search engines (some shortcut methods of SEO of the site may cause fines or removal of the site.)
Is it more recommended to use SEO or Google AdWords?
The previous sections fully investigated the difference between SEO and Google AdWords. These methods are among the most effective ways of marketing, each of which has advantages and disadvantages. You should consider them and choose the most suitable method for you.
Unlike SEO, which is a long and time-consuming process, advertising in Google AdWords helps you to be on the first page of Google results quickly. However, this position is maintained as long as you charge your panel continuously; This requires a lot of money.
If you don’t pay for advertising, the position of the site will drop quickly, and this issue will harm your business. SEO techniques allow you to be in the first search results within 4 to 6 months without paying high fees.
Also, following site optimization techniques will improve your site’s structural, technical, and content quality. Therefore, you can have a better interaction with your users by creating the right content and SEO in addition to getting first place in searches. The filtering of Google AdWords in the last few years has made many people prefer SEO to advertising on Google.
Is creating content the only way to increase SEO?
How to increase SEO? Content production is one of the most important parts of SEO, which plays a large role in ranking sites. The content you publish on your site is the main interface between you and your audience. When users search for a phrase, search engines display the most relevant and high-quality content in the first list of results.
Search engines recognize content that contains keywords as suitable and display it when users search. Therefore, the optimal and appropriate use of keywords in a site’s content makes it easier to access and increases the chances of it being seen.
SEO and content creation are related to each other and have a direct relationship. Among all the content published on the sites, the content that is most compatible with SEO techniques is ranked better. However, content optimization is not the only way to increase SEO! The main goal of SEO and creating classification algorithms is to provide the best and highest quality results to users. Content is only part of a site.
The structural and technical parts of the site, easy access of users, loading speed, user interface and useful interaction with users, site credibility, and other similar things are all effective in increasing the SEO of the site. In fact, SEO topics are somehow complementary to each other, and you can’t just focus on one or more of them. Appropriate content, along with the optimization of other parts of the site, will increase the ranking of that site.
Other ways to increase SEO
How to increase SEO? There are different ways to improve site ranking and increase SEO. In general, SEO can be divided into two groups:
- Internal SEO
- External SEO
Everything we mentioned in the previous section falls into these two categories. Site optimization is applied in different dimensions, one part of which is related to the internal parts of the website, which is called internal SEO, and the other part is related to activities that are carried out outside the main space of the site. That is called external SEO.
What is internal SEO or On-Page SEO?
All the activities that are done to optimize the elements of the site and increase its ranking in this way are called internal SEO. Creating content and using keywords are the most important parts of internal SEO. In addition to them, things like title tags and headings, image and video optimization, loading speed, sharing, mobile display capability, etc., are also in this field.
What is external SEO or Page SEO?
The strategies to improve the site’s ranking outside its main space are called external SEO. Using tools and platforms to promote the site, building links, getting links from reputable sites, backlinks, etc., are all included in this category. External SEO is very effective in increasing a site’s credibility and branding.
The most important factors in increasing the SEO of the site
How to increase SEO? As we reviewed in the previous sections, site optimization includes various parts that must be fully observed to increase SEO. In this section, the things that play a role in the site optimization process have been reviewed.
Content Gap
The content gap is a list of topics that other competing sites have covered less. These content gaps can be identified by careful examination and evaluation. Once identified, you can fill these content gaps with appropriate content and provide a better roadmap to your audience.
Content of the report
Advertising reporting is one of the things that SEO is very effective. Publication of ad reports plays a big role in improving the external SEO of a site and is the most appropriate way to get backlinks.
404 pages
Four hundred four error pages have a negative impact on on-site SEO. If backlinks are directed to pages containing this error, search engines will remove this page from their index, and this will cause the page’s credibility to be lost and its backlinks to be deleted. This issue causes a sharp drop in the ranking of sites.
Fortunately, the WordPress content management system can easily solve this error. To solve this problem, you must enter the settings section and select the unique links section. Save it without making any changes to the page settings. Usually, 99% of 404 errors can be solved with this method.
Last word
The difference between SEO and Google AdWords is huge; each method has its own characteristics. As we mentioned in the previous sections, your choice depends on the type of activity and your site’s needs. Usually, for better results, it is recommended to use both methods at the same time, But some people prefer to use SEO because of the high costs.